The Tog Republic

Marketing Podcast for photographers

I’m so glad you are here! Grab your headphones, choose an episode, and listen while you edit. My goal is for you to have a successful and profitable photography business! You can listen directly on iTunes, Spotify, or here on the site. 

The Tog Republic | Marketing Podcast for Photographers

 

"I LOVE THE WAY CAROLINA ADDRESSES SOLUTIONS TO MOST OF MY MARKETING-RELATED PROBLEMS OR CONCERNS - CLEAN, TO THE POINT, AND IN PERFECT LENGTH! ALTHOUGH I'M WORKING IN A NON-US MARKET, THE ADVICE SHE GIVES IS UNIVERSAL."

Yesim Saracer

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Listen now to the latest episodes!

Featured
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266:Marketing Lessons Photographers Can Learn from a Catering Brand with Alex Lipin
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265: Understanding Custom GPTs With Catalina Jean
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264: Representation in the Wedding Industry With Martina Lanotte
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263: Six Things I Do After Publishing A Blog Post to Boost Visibility
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262: The Onion Strategy: A Fresh Take on Content Strategy with Matty Loucas
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261: Using YouTube to Elevate Your Photography Brand with Vanessa Joy
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260: Positioning Yourself For Brand Collaborations With Noella Andres
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259: (Encore Episode) Tracking Your Data
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258: The Power of Boundaries for a Balanced Business with Catalina Jean
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257: Finding Balance and Inspiration Through Personal Projects
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256: The Art of Discovery Calls With Brad & Jen
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255: How to Get more Inquiries in Your inbox with Sam Jacobson
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254: Five Mistakes You're Making in Your Blog Posts
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253: All About Personal Branding with Andrea Eppolito
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252: Answering Your Latest Questions About Pinterest
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251: All About Pricing with Tae Kim
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250: Everything About Backlinks With Kari Bjorn
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249: Five Things I'm Doing To keep My Biz on Everyone's Radar
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248: Multiplying Your Marketing Mojo With Bobbi Barbarich
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247: Ideas on How to Market Your Family Photography Business
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246: A Business Without A Website With Jon Canlas
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245: Client's Interview: Inquiries & Perceived Value
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244: (ENCORE) Five Major Mistakes You Are Making On Your Homepage
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243: Outside of Social Media What's The Best Tool/Place For Marketing?
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242: Portfolio Building and Curation With David Abel
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241: How to get started with SEO With Brianna Parks
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240: Five Ways to Show Gratitude in the Wedding Industry and Grow Your Business
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239: How To Use ChatGPT To Write Better Content With Corey Potter
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238: How to Market Your Photography Business When You Are Feeling Overwhelmed
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237: How To Shoot Better Candids So You Can Book More Clients With Bobbi Barbarich
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236: A New Quarter, a Fresh Start: Dive into Data Analysis Now!
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235: Don't Do This To Your Prospects
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234: Mastering the Blogging Process: My Pre, During, and Post-Writing Steps
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233: Marketing Insights from A Michelin Star Dining Experience
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232: Q&A: How To Use A Podcast To Market Your Business + More
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231: What Posting on Instagram Every Day For 30 Days Taught Me
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230: Marketing Your Photography Business on Pinterest With Daniel Moyer
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229: lessons learned from 100 business dates in 100 days with Pam Kriangkum
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228: Going Viral on TikTok with Oak & Iron
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227: Mastering Instagram Reels With Michelle Gifford
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226: To Get Verified, Or Not To Get Verified:That's The Question
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225: How To Write A Blog Post To Maximize its Impact
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224: 3 Pasos Que Debes Tomar Despues De Hacer Una Boda (Episode in Spanish)
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223: Is Your Brand Full of Social Doubt?
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222: Data & Marketing With Colie James
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221: Money Talk with Kristin Sweeting
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220: Rihanna Worked for Free, should you?
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219: Buyer's Personas & How To Effectively Sell To Them.
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218: Four Major Mistakes Why your Pinterest isn't Delivering Results.
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217: Plagiarism & Stealing. A no-no for your business.
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216: Building a Brand That Has No Competition With Eden Strader
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215: How to deal with clients that are difficult during a session or wedding
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214: Tracking Your Data To Make Better Marketing Choices
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213: Three Business Lessons That We Can Learn From The World Cup
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212: Systems And Why Are They Crucial For Your Business And Well Being
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211: Photo Timelines For Weddings
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210: How To Nurture Relationships To Get On Venue Lists With Shannon Tarrant
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209: Find the Right Team With ShootWith.Me
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208: Concept To Creation With Alex Eischeid
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207: Custom Proposals With KT Merry
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206: Seis Errores Que Estas Cometiendo en Tu Pagina De Portafolio (Episode In Spanish)
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205: Self-Care During The Busy Season
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204: Vendors' Galleries
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203: Do You Need To Send Gifts To Your Clients?
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202: Clarity on Your Marketing Goals
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201: Content Creation Over Traditional Blogging With Nina Larsen
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200: One Piece of Content Every Wedding Photographer Must Have On Their Blog
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199: How To Relocate Your Business To A New Location With McKenzie Bigliazzi
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198: Boundaries & Chasing Your Own Version Of Success With Sabrina Gebhardt
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197: Errores Que Estás Cometiendo En Tu Página De Inicio(Episode in Spanish)
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196: Six Major Mistakes You Are Making on Your Portfolio Page
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195: The Benefits of setting up a Google Business Profile
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194: Five Major Mistakes You Are Making On Your Homepage
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193: Do you really need a mentor?
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192: How To Create Disruptive Work with Eugene Drake
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191: Why Unplugging Is Great For Your Business
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190: How to be a good second shooter with Wild Heart Workshops
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189: Creative Sustainability & How To Avoid Burnout With John Dolan
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188: Editing Your Images With ImagenAI
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187: Building Lasting Connections with Vendors With John Mansfield
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186: Let's Chat About Money
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185: From Vision to Execution. Tackling New Ideas With Gavin Wade
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184: How To Integrate Newsletters Into Your Marketing Strategy With Rachel Larsen Weaver
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183: Album Design With Daniel Usenko
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182: Client's Interview: Navigating the Wedding Industry as a Same-Sex Couple
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181: Brand Voice & Websites with Octavia Elease
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180: How to run a profitable family photography business With Suzzane Brown
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179: How to avoid Client Conflict With India Earl
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178: How to grow your referral network with Sam Jacobson
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177: Creating Content to Connect with clients with Megan Kantor
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176: The Importance of Personal Projects With Blair Delaubenfels
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175: Where Are Your Inquiries Coming From?
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174: The Difference Between a Goal and a Project
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173: Should You List Your Pricing on Your Website?
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172:How to use a CRM to eliminate the friction in your booking process with Colie James
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171: How to use your personality to win clients with Maddy Shine
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170: Four Things That You Must Do After a Wedding
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169: Content Marketing With Hannah Bargas
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168: Five Lessons I learned from 100,000 Thousand Episodes Downloads
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167: Chain Reaction Marketing With Ben Hartley
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166: How To Identify Where To Put Your Marketing Efforts With Jai Long
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165: The Reason Why You're Not Getting Clients Out of Facebook Groups
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164: Should You Pay a Referral % to Event Planners?
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163: Active, Passive & Digital Marketing With Mark Rossetto
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162: Five Pages Your Website Must Have
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161: Culling Your Images With AfterShoot
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160: Copywriting with Katy & Sam Jacobson
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159: How to Use Time Blocking With Ashley Freehan
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158: How To Create a Website That Sells Itself With Blair DeLaubenfels
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157: Instagram Marketing With Julie Christie
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156: Parenthood & Business With Angie Nelson
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155: My favorite Tools to run my Photo Business
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154: Marketing Your Business at Weddings With Esteban Gil
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153: Beating Impostor Syndrome and Cultivating A Positive Mindset With Dave Moss
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152: How to Pitch Your Services To other Vendors
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151: Client's Questionnaire. What To Ask?
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150: Calming Your Mind To Create Better Work With Marnix De Stigter
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149: Inspiracion & Bodas de Destino Con Victor Marti(Episode in Spanish)
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148:fotografia de bodas con Juya Gentil (Episode in Spanish)
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147: Product Photography & Mindset with Tamera Darden
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146: No necesitas muchos seguidores en redes para tener un negocio exitoso con Mario Tijetina (EPISODE IN SPANISH)
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145: Outsourcing your Editing with Nathan Holritz
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144: closing leads and overcoming objections With Sam Jacobson
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143: Como Conectar con Futuros Clientes Y amplificar su experiencia Con Tae Kim (Episode in Spanish)
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142: All About Albums with Ryanne Hollies
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141: Como Empezar Desde Cero En Otro Pais Con Diego Velasquez (Episode in Spanish)
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140:How To Build Strong Connections with Your clients with Daniel Moyer
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139: Content & Community With Stacey Owen
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138: Planning a Mini Session Day? Listen to This episode First
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137: How To Cultivate Relationships With Vendors
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136: Tus Fotos No Se Venden Solas con Rafa Rodero (Episode in Spanish)
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135: The Benefits of Online Galleries with Nirit and Amir from Pic Time
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134: Why Are You Getting Ghosted And How To Fix It
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133: La Experiencia Nomad con Amanda Watt (EPISODE IN SPANISH)
A chat about enneagrams with Ellie McKinney
132: A chat about enneagrams with Ellie McKinney
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131: Outsourcing and Making More Money With Sara Monika
A conversation About boundaries With Kate Thompson
130: A conversation About boundaries With Kate Thompson
Errores que Cometemos En El Negocio Con Citlalli Rico
129: Errores que Cometemos En El Negocio Con Citlalli Rico(episode in Spanish)
Reinventing Yourself With Sarah Krieg
128: Reinventing Yourself With Sarah Krieg
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127: All About Instagram Hashtags With Nicole Doumato
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126: All About Pricing With Bryan Caporicci
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125: Como Promocionar tu Negocio de Fotografia con JB Manzo (Episode in Spanish)
Facebook Ads With Samantha Grant
124: Facebook Ads With Samantha Grant
Food Photography With Libby Volgyes
123: Food Photography With Libby Volgyes
Real Estate Photography With Brian Berkowitz
122: Real Estate Photography With Brian Berkowitz
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121: Goal Setting + Mindset with Jai Long
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Tips De Mercadeo Para Bodas De Destino Con Pablo Laguia
120: Tips De Mercadeo Para Bodas De Destino Con Pablo Laguia (Episode in Spanish)
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119: Five Reasons Tracking Your Progress Is Great For Your Business
consistency in your photography business with Bobbi Sheridan
118: consistency in your photography business with Bobbi Sheridan
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117: Fotografia comercial con Juan Sebastian Pinilla (EPISODE IN SPANISH)
116: Couples Photography & Vulnerability With Kayla Ruiz
116: Couples Photography & Vulnerability With Kayla Ruiz
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115: Positioning your YOUness With Britney Jeanine
How To Be Fearless With Your Photography With Huy Nguyen
114: How To Be Fearless With Your Photography With Huy Nguyen
113: Debunking Photography business related Myths
113: Debunking Photography business related Myths
112: How to Lead a Phone Consultation with Robert J Hill
112: How to Lead a Phone Consultation with Robert J Hill
How to Diversify Your Business With Terrica
111: How to Diversify Your Business With Terrica
How To Sell With Consent With Katy Prince
110: How To Sell With Consent With Katy Prince
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109: How to photograph cool Wedding Images With Sam Hurd
Fotografia De Bodas Con Victor Lax
108: Fotografia De Bodas Con Victor Lax (Episode in Spanish)
How to Work With Name Brands With Tash Haynes
107: How to Work With Name Brands With Tash Haynes
All About CRM Systems with Scott Josuweit
106: All About CRM Systems with Scott Josuweit
Brand Photography With Jessie Wyman
105: Brand Photography With Jessie Wyman
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104: Fotografia Stock con Santi Nuñez (Episode in Spanish)
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103: How To Attract Your Dream Clients With Vicki Knights
A Conversation About Inclusion & Diversity with Saori + Devante From Spirit Of Revelry
102: A Conversation About Inclusion & Diversity with Saori + Devante From Spirit Of Revelry
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101: How to Upsell by Focusing on Value with McKenzie Bigliazzi
Five reasons IG stories are a great marketing strategy for your business
100: Five reasons IG stories are a great marketing strategy for your business
How To finalize a booking & avoid getting ghosted With Michelle Harris
99: How To finalize a booking & avoid getting ghosted With Michelle Harris
Creatividad con Fer Juaristi
98: Como Adaptarnos a Los Cambios & Mantenernos Creativos Con Fer Juaristi (Episode in Spanish)
How To Create A Strategy For Your Seo With Nina Larsen
97: How To Create A Strategy For Your Seo With Nina Larsen
96: Tools To help build a Fantastic Website
96: Tools To help build a Fantastic Website
95: Your About Page is Not About You. WHAT?
95: Your About Page is Not About You. WHAT?
94: Como Usar Pinterest Para Generar Mas Trafico En Tu Website 
94: Como Usar Pinterest Para Generar Mas Trafico En Tu Website (Episode in Spanish)
Four Marketing Lessons I Learned After Buying A Natural Deodorant
93: Four Marketing Lessons I Learned After Buying A Natural Deodorant
92: Simple Sales System With Annemie Tonken
92: Simple Sales System With Annemie Tonken
91: How to Scale Your Wedding Business With Kellie Daab
91: How to Scale Your Wedding Business With Kellie Daab
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Converting Inquiries Into Clients With Alan Berg
90: Converting Inquiries Into Clients With Alan Berg
How Engaged Couples Are Using Instagram with Lauren Grove
89: How Engaged Couples Are Using Instagram with Lauren Grove
understanding Google Analytics
88: Understanding Google Analytics With Britt + Kelsey
87: Pinterest: A Client's Journey
87: Pinterest: A Client's Journey
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86: Legal COVID-19 chat with Paige Hulse
85: How To Be Of Service To Your Clients During The Pandemic
85: How To Be Of Service During The Pandemic with Annie Lee
How To Handle Chaos During a Pandemic
84: How To Handle Chaos During a Pandemic
Is blogging dead?
83: Is Blogging Dead? With Corey Potter
five reasons to love pinterest
82: Five Reasons To Love Pinterest
81: Five Design Flaws in Your Website That Are Turning Visitors Away
81: Five Design Flaws in Your Website That Are Turning Visitors Away
80: How to get testimonials and what to do with them
80: How to get testimonials and what to do with them
79: How to Promote Your Business To Attract Engaged Couples
79: How to Promote Your Business To Attract Engaged Couples
78: How to Standout in Your market With Robert Hill
78: How to Standout in Your market With Robert Hill
77: Enhancing The Client Experience With Manolo Doreste
77: Enhancing The Client Experience With Manolo Doreste
76: How To Grow Your Photography Team With Fran Boloni
76: How To Grow Your Photography Team With Fran Boloni
75: HOW to GO FROM MAINSTREAM TO LUXURY with KT MERRY
75: HOW to GO FROM MAINSTREAM TO LUXURY with KT MERRY
74: how to TAKE CREATIVE RISKS WITH YOUR PHOTOGRAPHY with Oak & Iron Photography
74: how to TAKE CREATIVE RISKS with Oak & Iron Photography
73: How to Discover who your ideal client is with Erin Youngren
73: How to Discover who your ideal client is with Erin Youngren
HOW TURN PINTEREST INTO A TRAFFIC MACHINE FOR YOUR WEBSITE IN 3 SIMPLE STEPS!
72: HOW TURN PINTEREST INTO A TRAFFIC MACHINE FOR YOUR WEBSITE IN 3 SIMPLE STEPS!
Mistakes That Are Killing Your SEO
71: A Chat With Britt + Kelsey About Mistakes That Are Killing Your SEO
Dylan HOwell.png70: A Chat With Dylan Howell About SEO for photography websites
70: A Chat With Dylan Howell About SEO for photography websites
69: A Chat With Henry Jimenez About How To Create a Strong IG Community
69: A Chat With Henry Jimenez About How To Create a Strong IG Community
68: The Dos and Don'ts of Instagram
68: The Dos and Don'ts of Instagram
67: A Chat With Chuy About How to Create Steamy & Intimate Portraits
67: A Chat With Chuy About How to Create Steamy & Intimate Portraits
66: A Chat With Celia D. Luna About How To Use Photography To Empower Women
66: A Chat With Celia D. Luna About How To Use Photography To Empower Women
65: Why Did I Delete My Email From My Phone
65: Why Did I Delete My Email From My Phone
64: A Chat With Sianne Chong Sprague About How Branding
64: A Chat With Sianne Chong Sprague About Branding
63: A Chat With Igor Demba About How To Interact With Client To Get Natural Looking Images
63: A Chat With Igor Demba About How To Interact With Clients To Get Natural Looking Images
Square- Episode 62.png62: Stop Giving Unlimited Time To Your Clients
62: Stop Giving Unlimited Time To Your Clients
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60: Marketing Lessons I Learned After Trying to Book a Photographer
60: Marketing Lessons I Learned After Trying to Book a Photographer
58: A Chat With Taylor Jackson About How To Book More Weddings
59: A Chat With Taylor Jackson About How To Book More Weddings
58: A Chat With Erika Delgado About Remarkable Client Experiences
58: A Chat With Erika Delgado About Remarkable Client Experiences
MERARI TERUEL.png57: A Chat With Merari Teruel About Getting Your Work Published
57: A Chat With Merari Teruel About Getting Your Work Published
56: A Chat With Daniel Usenko About Slideshows
56: A Chat With Daniel Usenko About Slideshows
55: A Chat With Cristal Veronica About Inclusion & What That Means For Your Business
55: A Chat With Cristal Veronica About Inclusion & What That Means For Your Business
54: 4 Tips On How To Network In Person
54: 4 Tips On How To Network In Person
53: Should You Befriend Your Clients On Social Media?
53: Should You Befriend Your Clients on Social Media?
52: The One Question Your Contact Form Must Include
52: The One Question Your Contact Form Must Include
51: How To Set Goals & Smash Them!
51: How To Set Goals & Smash Them!
50: A Chat With Meghan McSweeney About Transitioning From Wedding/Lifestyle into Commercial Photography
50: A Chat With Meghan McSweeney About Transitioning From Wedding/Lifestyle into Commercial Photography
49: 4 Marketing Tips That I Leared From Art Basel (The Biggest Art Show In The World)
49: 4 Marketing Tips That I Learned From Art Basel (The Biggest Art Show In The World)
48: A Chat With Ben Hartley About Bridal Shows
48: A Chat With Ben Hartley About Bridal Shows
47: Make Gratitude A Part Of Your Business Practice
47: Make Gratitude A Part Of Your Business Practice
46: How To Use Instagram Stories to Connect with Future Clients
46: How To Use Instagram Stories to Connect with Future Clients
45: The Easiest Marketing Tip Most Photographers Overlook
45: The Easiest Marketing Tip Most Photographers Overlook
5 TIPS ON SELF-CARE YOU SHOULD ADD TO YOUR DAIYLY ROUTINE (ESPECIALLY DURING THE BUSY SEASON!)
44: 5 TIPS ON SELF-CARE YOU SHOULD ADD TO YOUR DAIYLY ROUTINE (ESPECIALLY DURING THE BUSY SEASON!)
43: A Chat With David duChemin About Travel Photography + Creating Images with Soul
43: A Chat With David duChemin About Travel Photography + Creating Images with Soul
42: Are You Feeling Jealous?
42: Are You Feeling Jealous?
41. A Chat With Summer Murdock About Photographing Your Own Family
41. A Chat With Summer Murdock About Photographing Your Own Family
40: Are You Backing Up Your Work?
40: Are You Backing Up Your Work?
39: 5 Tips To Promote Your Fall Sessions
39: 5 Tips To Promote Your Fall Sessions
38: How to Upsell Without Being Sleazy About It!
38: How to Upsell Without Being Sleazy About It!
37: The Do's & Don'ts of Mini Sessions
37: The Do's & Don'ts of Mini Sessions
36: A Chat With Courtney Ortiz About Meditation & Manifestation
36: A Chat With Courtney Ortiz About Meditation & Manifestation
35: A Chat With Fer Juaristi About Conceptual Wedding Photography
35: A Chat With Fer Juaristi About Conceptual Wedding Photography
34: How To Market Your Photography Business Like Cardi B
34: How To Market Your Photography Business Like Cardi B
A Chat With Annemie Tonken About The Business of Family Photography
33: A Chat With Annemie Tonken About The Business of Family Photography
32: A Chat With Alex Beadon About Instagram Stories
32: A Chat With Alex Beadon About Instagram Stories
31: What Kind of Content Your Newsletter Should Include?
31: What Kind of Content Your Newsletter Should Include?
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30: A Chat With Bianca + Kyle Thompson About Websites
30: A Chat With Bianca + Kyle Thompson About How To Make Your Website Irresistible
29: A Casual Chat With Posy Quarterman About Family Photography
29: A Chat With Posy Quarterman About Family Photography
28: 5 Steps I Take After Receiving an Inquiry
28: 5 Steps I Take After Receiving an Inquiry
27: How to Market like The Real Housewives
27: How to Market Like The Real Housewives
26: A Confused Mind Doesn't Buy
26: A Confused Mind Doesn't Buy
Square- Episode 25.png25: Having an Olympian Mindset Will Transform Your Business
25: Having an Olympian Mindset Will Transform Your Business
24: A Chat With Dana Pugh About Pricing
24: A Chat With Dana Pugh About Pricing
Episode 23: A chat with Joshua Kane about Destination Wedding Photography
23: A Chat with Joshua Kane about destination wedding photography
Episode 22: Embracing Self-Promotion
22: Embracing Self-Promotion
Episode 21: The Difference Between the $100 & $1000 Photographer
21: The Difference Between the $100 & $1000 photographer
20: A Marketing Chat About The Importance Of Beautiful Marketing Materials To Convey a Sense Value
20: A Chat with Rose+ Thomas form Bittersweet Designs About Marketing Materials
Episode 19: Mind & Body. How to take care of yourself during the busy season
19: This Season Take Care Of Yourself
18: The Power of Testimonials
18: The Power of Testimonials
17: A Marketing Chat with Rachel Brenke Founder of The Law Tog
17: A Chat with Rachel Brenke Founder of The Law Tog
Episode 16: Why Mini Sessions Could Hurt Your Business & What To Do About It.
16: Why Mini Sessions Could Hurt Your Business & What To Do About It
Facebook Ads for Photographers
15: A Chat With Easton Reynolds About Facebook Ads
Podcast Episode 14: All About Email Prioritization
14: How to Prioritize your emails
Episode 13: A Marketing Chat With Vanessa Velez About Community Over Competition
13: A Chat With Vanessa Velez About Community Over Competition
12: How To Reply To Emails Saying Your Pricing Is Too High. Listen to this podcast now!
12: How to reply to emails saying your pricing is too high
11: A Casual Marketing Chat with Chip Gillespie founder of BlogStomp
11: A Chat With Chip Gillespie Founder of Blogstomp
7 Tips on How to Promote Your Blog Organically
10: Seven Tips on How to Promote Your Blog posts Organically
Documentary Family sessions
09: A Chat With Stephanie Sonju About Documentary Family Photography
Listen to this Podcast to learn some marketing tips for your High School Seniors Photography Business
08: A Chat With Tosha Cole About High School Seniors photography
Episode 7: Four Items that Your Newsletter Must Have On it
07: Four Items that Your Newsletter Must Have On it
Casual Chat With Nadia Meli About Instagram
06: A Chat With Nadia Meli About Instagram
Product Presentation: Deliver your orders like beautiful gifts
05: Product Presentation
This podcast is all about slideshows and how to use them as a marketing material. www.TheTogRepublic.com
04: Using Slideshows to Market Your Business
This podcast is all about optimizing your social media profiles. www.TheTogRepublic.com
03: Optimize Your Social Media Profiles
Episode 2 :: Defining your brand! Listen to this chat on Itunes. Look for The Tog Republic
02: Defining Your Brand
Episode 1 :: Welcome to The Tog Republic. Listen to this chat on iTunes. Look for The Tog Republic
01: Welcome To The Tog Republic