266:Marketing Lessons Photographers Can Learn from a Catering Brand with Alex Lipin

Friend, Let’s welcome Alex Lipin to the podcast.

Alex is the Co-Founder and Managing Partner of Hospitality & Culinary Collective, a Miami-based catering and hospitality company that’s been raising the bar in the events industry. With over a decade of experience, Alex leads the business side of H&C Collective with a strong focus on operations, client experience, and building systems that actually support creative work.

In today’s episode, we’re talking about branding, marketing, and how H&C Collective has attracted the kind of clients many creatives dream of working with. Alex shares how they approached their brand from the beginning, where their best clients really come from, and the moment he realized the business was starting to click with the right audience.

We also dig into what makes H&C Collective stand out in a crowded market and which marketing avenues have truly moved the needle.

This conversation is a great reminder that growth doesn’t come from doing everything. It comes from being clear, intentional, and consistent with what you’re building.

I hope this episode encourages you to look at your brand and marketing with a little more clarity and a lot less pressure.