262: The Onion Strategy: A Fresh Take on Content Strategy with Matty Loucas

Friend, if content creation feels overwhelming or you're stuck on what to post and where, you’re going to love today’s episode.

I had the absolute pleasure of chatting with Matty Loucas, a travel and hospitality photographer turned educator who’s all about helping creators grow their brand and make money through photography. He’s based in beautiful Barcelona, and he blends content creation with coaching in a way that feels honest, approachable, and doable — no burnout required.

In this episode, we dive into Matty’s approach to “Onion Strategy” — a genius and practical way to think about content marketing in layers. It’s all about building trust, visibility, and connection without having to be everywhere all the time.

We talk about:

  • What the Onion Strategy is and how it works

  • How to approach content when you're a solo creative

  • Why repurposing content is a game-changer

  • Mistakes to avoid when trying to grow your brand online

  • And how to build a presence that attracts the right clients

Whether you're brand new to content marketing or ready to take your strategy to the next level, this episode will inspire you to show up in a way that feels aligned, intentional, and impactful.

This episode is sponsored by Pic-Time

Pic-Time is my favorite tool to deliver galleries to clients—it’s clean, easy to use, and looks beautiful. It’s the perfect solution for photographers and videographers to showcase their work.

Check them out and get started for free at Pic-Time.com