267: Pricing for the Business You’re Actually Running with Chris Weinberg

Friend, let’s welcome Chris Weinberg to the podcast!

Chris is a luxury event planner with over 15 years of experience in the events industry and the founder of The Event Summit, an event created for professionals who want to have deeper conversations about leadership, sustainability, structure, pricing, and what it really means to build a business intentionally.

In today’s episode, we’re talking about something photographers don’t always love talking about: pricing. But this conversation goes beyond simply asking, “Should I raise my prices?” We’re looking at what happens when your business grows but your pricing, systems, and capacity don’t grow with it.

We chat about some of the signs that your business and pricing may no longer be aligned, including feeling fully booked but not financially secure, over-delivering, dealing with increasing communication, or simply feeling like your business has become heavier to run.

Chris also shares why pricing isn’t just about the product or service you deliver. It needs to support all the work happening behind the scenes — communication, leadership, systems, client experience, staffing, and the responsibility that comes with running a growing business.

We also talk about capacity, sustainability, and what happens when your business starts asking more from you than your current structure can support.

This conversation is a good reminder that sometimes the answer isn’t to work harder or simply book more. Sometimes your business is telling you that it’s time for something to change.

I hope this episode encourages you to take a closer look at what your business is asking of you right now — and whether your pricing and structure are actually supporting it.

Want to continue the conversation?

Chris is bringing many of these topics to The Event Summit on October 6, 2026, in Miami. If you're interested in going, you can learn more about the event here:

The Event Summit

And because you’re part of the podcast community, Chris is offering a 10% discount on your Event Summit ticket. Before purchasing, send an email to info@theeventsummit.com and mention that you listened to the podcast and would like to use the 10% discount.