144: closing leads and overcoming objections With Sam Jacobson

Friend, if you don’t know who Sam Jacobson is I’m sure that you will be a fan after listening to this episode.

Sam helps event pros book and charge more with science-backed sales approaches honed over 15 years in the wedding industry!

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He focuses on how to guide the buyer’s journey, how to discover couples’ real needs, and how to create sales proposals that sell themselves.

In this episode, we talked about the reasons why you are getting ghosted, how to prepare yourself to close a lead and how to overcome objections.

By now you should know that I love actionable steps and Sam doesn’t hold back! He shares with us step by step his number one strategy to avoid getting ghosted.

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