95: Your About Page is Not About You. WHAT?

Friend, you read that correctly! Your about page is not about you, but instead about what you do for your clients!

95: Your About Page is Not About You. WHAT?

I know that sounds weird, or even like a contradiction, but in today’s episode I dive deep into this concept and I explain the reasoning behind it!

So if you want to make your About page a success that ultimately connects you with future clients, this episode is for you!

Another episode that relates to this topic is Episode 73.

95: Your About Page is Not About You. WHAT?

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As mentioned in the episode, I’m now offering 1 on 1 website reviews for the lucky photographers who act fast and book their session before my calendar fills up.

In the review, I’m focused on helping you find your voice, and strengthen your brand! If you want to read more about the details + pricing make sure you visit this page.

REMEMBER

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Carolina Guzik is a Miami Wedding Photographer and the founder and host of The Tog Republic Podcast. You can find more information about her wedding & family photography on her site just visit www.carolinaguzik.com

94: Como Usar Pinterest Para Generar Mas Trafico En Tu Website (Episode in Spanish)

Bueno y nos vamos con el primer episodio en Español aqui en el Tog Republic!

Si es la primera vez que visitas esta pagina o escuchas este podcast, bienvenido!! Yo soy Carolina Guzik. Soy una fotografa de matrimonios y familias desde hace 10 años y trabajo en Miami.

Hace tres años empece un podcast en ingles acerca de mercadeo, negocios, entrevistas y tips en el mundo de la fotografia y ahora quiero expander mi comunidad a los paises de habla hispana, asi que si eres un fotografo de bodas o de familia y hablas Español este lugar fue creado pensando en ti!

En este primer episodio voy a hablar de un tema que me encanta y es Pinterest!

94: Como Usar Pinterest Para Generar Mas Trafico En Tu Website 

Pinterest es un buscador usado por muchisimas parejas para planear sus bodas, y muy pocos fotografos usan la plataforma para promocionar su trabajo en una forma organica! Asi que como te puedes imaginar, hay mucho espacio para crecer.

En este episodio les cuento yo como uso Pinterest para conectarme con futuros clientes, y como uso la plataforma para atraer mas trafico a mi website.

94: Como Usar Pinterest Para Generar Mas Trafico En Tu Website 

ESCUCHA ESTE EPISODIO

Carolina Guzik is a Miami Wedding Photographer and the founder and host of The Tog Republic Podcast. You can find more information about her wedding & family photography on her site just visit www.carolinaguzik.com

93: Four Marketing Lessons I Learned After Buying A Natural Deodorant

Friend, you might be thinking WTH does a natural deodorant have to do with your photography business, and the answer is nothing! (unless, you stink and you need a good deodorant right now).

Four Marketing Lessons I Learned After Buying A Natural Deodorant

And this is one of the things I LOVE about marketing! You can learn marketing strategies from ANY business, and apply them to your own.

So in this episode I share with you four marketing strategies a deodorant company used to get my money and have me raving about their brand. After all this is also the goal we have for our own business, right?

Four Marketing Lessons I Learned After Buying A Natural Deodorant

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Carolina Guzik is a Miami Wedding Photographer and the founder and host of The Tog Republic Podcast. You can find more information about her wedding & family photography on her site just visit www.carolinaguzik.com

92: Simple Sales System With Annemie Tonken

I’m so glad to welcome the amazing Annemie Tonken to the podcast for a second time!

92: Simple Sales System With Annemie Tonken

This episode is packed with great information on how to set up a system that will allow you to fulfill your financial goals without having to sacrifice time with your family!

If you love the idea of doing IPS, but currently you don’t have the time or energy to do so, this chat will give some great ideas about how to cater to your clients and deliver a flawless experience without the time commitment of in-person sales.

92: Simple Sales System With Annemie Tonken

Annemie is also the host of the amazing podcast called This Can’t Be That Hard, and she also has an amazing class called The Simple Sales Blueprint.

LISTEN TO THE PODCAST

!

You can find more about Annemie Token here:

Her Podcast |  Her Facebook Group | Her Simple Sales Blueprint Class

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91: How to Scale Your Wedding Business With Kellie Daab

Meet Kellie Daab, she is the founder of Wedding Industry Institute. With over 14 years of experience as an event planner and educator, she has taught wedding pros who to scale their business applying 4 core strategies.

91: How to Scale Your Wedding Business With Kellie Daab

So if you want to take this time and explore the possibility of scaling your business, listen now! :)

91: How to Scale Your Wedding Business With Kellie Daab

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You can find more about Kellie Daab here:

His Website |  Her Facebook Group |

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90: Converting Inquiries Into Clients With Alan Berg

This has to be one of the most important steps in your business: converting a lead into a client!

In today’s episode, I had the chance to speak with Alan Berg about this topic and he shares with us so many amazing tips and strategies you can start using right now!

Converting Inquiries Into Clients With Alan Berg

Alan Berg has extensive sales management and marketing experience ranging from publishing two wedding magazines to Vice President of Sales and Education at The Knot.

Converting Inquiries Into Clients With Alan Berg

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89: How Engaged Couples Are Using Instagram with Lauren Grove

Lauren Grove is the founder and editor of Every Last Detail a blog focusing on giving couples the right tools so they can plan the wedding of their dreams.

How Engaged Couples Are Using Instagram with Lauren Grove

Being that she is constantly speaking to engaged couples, Lauren has been collecting data so wedding pros can understand how couples are making their decisions.

In today’s episode, Lauren shares with us how engaged couples are using Instagram to plan the wedding and connect with possible vendors.

This episode is packed with information and data Lauren has collected, so listen now to gain some insights into this fantastic topic.

How Engaged Couples Are Using Instagram with Lauren Grove

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WATCH THIS EPISODE

You can find more about Lauren Grove here:

Her Website  | Her Instagram

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88: Understanding Google Analytics With Britt + Kelsey

If you haven’t met Britt + Kelsey from Launch Your DayDream you are missing out!

This duo is super knowledgeable in all things design, and today we are covering a topic that’s crucial for the success of your website and the content you create: Google Analytics!

understanding Google Analytics

So if this topic scares you, or you don’t even know where to start, Britt + Kelsey will guide you and teach you how to use this amazing tool.

Understanding Google Analytics

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You can imagine that this topic is dense and it will be impossible to cover it all in just a 40-minute call, so if you love this chat and know you want to learn more about it, Britt + Kelsey have a very detailed class covering all the aspects of this topic.

Get Boost Your Website Traffic Bundle for Photographers now

Use the coupon code of TOGREPUBLIC, to get $50 off

You can find more about Britt + Kelsey here:

Their Website  | Their Facebook Group

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87: Pinterest: A Client's Journey

In today’s episode, I talk about the client’s journey on Pinterest and how they use the platform to get inspiration and take action.

87: Pinterest: A Client's Journey

With 40 million engaged couples using Pinterest to plan their wedding, you should consider your Pinterest marketing strategy and understand how the buying process is not linear in Pinterest, but instead a layered process.

87: Pinterest: A Client's Journey

LISTEN TO THE PODCAST

So you listened to the podcast episode and now you want to turn your Pinterest account into a traffic machine for your website? Great, let me introduce to you THE ART OF PINNING! a self-paced class where I teach you step by step how to get this done!

This class has seven modules and you will have access to them forever and ever. You can learn at your own pace and revisited the content at your convenience.

PROMO _ CHIP.png

REMEMBER

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Carolina Guzik is a Miami Wedding Photographer and the founder and host of The Tog Republic Podcast. You can find more information about her wedding & family photography on her site just visit www.carolinaguzik.com

86: Legal COVID-19 chat with Paige Hulse

With so many legal questions regarding COVID-19 and contracts, I wanted to speak with a lawyer to get some clarity on this matter.

Meet Paige Hulse, a fantastic lawyer that works with creatives! In this chat, Paige answered some of the main legal questions we are now facing at this unprecedented time in our businesses.

Paige Hulse.png

If you have been wondering about some of the legal aspects, liability, and obligations you might be facing due to the pandemic, this educational chat might clarify some of those questions. Keep in mind that this is an educational chat and if you need legal advice, you need to contact an attorney in your city.

If you find this episode to be useful, please share it with your photographer friends! This is the time to share the good news, uplift each other, and collectively show up for the people we serve.

Legal COVID-19 Q&A CHAT with Paige Hulse

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You can find more about Paige Hulse here:

Her Website |  The Creative Law Shop | COVID-19 FREE Resources

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85: How To Be Of Service During The Pandemic with Annie Lee

In times of high stress and uncertainty, you can still do good both to the wedding industry and the world.

In this episode, I had the opportunity to chat with Annie Lee, a fabulous event planner, about how to serve your clients, your community and help your industry during this pandemic.

85: How To Be Of Service To Your Clients During The Pandemic

Annie shared with us her story and the things that she is doing in the community, a conversation that can inspire you to take action too.

If you find this episode to be useful, please share it with your photographer friends! This is the time to share good news, uplift each other and collectively show up fo the people we serve.

85: How To Be Of Service To Your Clients During The Pandemic

LISTEN TO THE PODCAST

Feel free to use this graphic to post on your IG or social media accounts. Annie has created a library of graphics that you can access here

IMG_3520.jpeg

You can find more about Annie Lee here:

Her Instagram |  Her Website | Save The Event Industry Website

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84: How To Handle Chaos During a Pandemic

Friend, this is the very first episode that I record since the COV-19 pandemic, and in a sea of distress and bad news, I want to bring some light into your world.

In this episode, I cover how to handle the chaos in a positive way. I share with you actionable steps that you can take right now both for your personal life as well as your business.


How To Handle Chaos During a Pandemic

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If you find this episode to be useful, please share it with your photographer friends! This is the time to share good news, uplift each other and collectively show up fo the people we serve.

How to Handle Chaos During The Pandemic

REMEMBER

THINK. PLAN. IMPLEMENT

Carolina Guzik is a Miami Wedding Photographer and the founder and host of The Tog Republic Podcast. You can find more information about her wedding & family photography on her site just visit www.carolinaguzik.com

83: Is Blogging Dead? With Corey Potter

Friend, this is the million-dollar question: “IS BLOGGING DEAD?”.

Is blogging dead?

With so many outlets to promote your work like Pinterest, Instagram and Facebook blogging has moved to the back of the line. But Blogging still is the OG of marketing! It has so many benefits that can help your business get noticed, that ignoring could hold your business back, and you don’t want that, right?

is blogging dead

In today’s episode I had the opportunity to chat with the fantastic Corey Potter, he is the co-founder of Fuel Your Photos and with years of experience in SEO and the wedding industry he knows the best practices for blogging!

LISTEN TO THE PODCAST

WATCH THIS EPISODE

You can find more about Corey Potter here:

His SEO + Blogging Course |  | His Facebook Group

PROMO _ CHIP.png

82: Five Reasons To Love Pinterest

My LOVE for Pinterest runs deep! You see, thanks to this platform my work gets seen daily by couples planning their wedding! It also sends those couples to my website where I have the chance to convert them into clients.

five reasons to love pinterest

Although the platform is not new, there are just a few photographers using it for their business, so there still is plenty of opportunities for you to create an audience and a marketing strategy that will deliver results.

fire reasons to love pinterest

In today’s podcast episode I share with you five reasons to love PINTEREST! Go ahead and fall in love with this platform too :)

LISTEN TO THE PODCAST

So you listened to the podcast episode and now you want to turn your Pinterest account into a traffic machine for your website? Great, let me introduce to you THE ART OF PINNING! a self-paced class where I teach you step by step how to get this done!

This class has seven modules and you will have access to them forever and ever. You can learn at your own pace and revisited the content at your convenience.

pinterest for photographers
pinterest for photographers

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81: Five Design Flaws in Your Website That Are Turning Visitors Away

Friend, in my private Facebook Group (are you in? If not what are you waiting for, JOIN NOW) I do monthly website reviews, is one of my favorite things to do as I can help fellow photographers improve their site and make better first impressions.

81: Five Design Flaws in Your Website That Are Turning Visitors Away

But after reviewing over 50 websites, I noticed a lot of people were making the same design mistakes! These are so simple to fix and believe me, they will improve your website significantly!

81: Five Design Flaws in Your Website That Are Turning Visitors Away

In today’s episode, I cover 5 design flaws in your website that are turning visitors away! Four of them you can fix right away, so go ahead and listen to this episode now! 

LISTEN TO THE PODCAST

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Carolina Guzik is a Miami Wedding Photographer and the founder and host of The Tog Republic Podcast. You can find more information about her wedding & family photography on her site just visit www.carolinaguzik.com

80: How to get testimonials and what to do with them

Friend, if you are not asking for testimonials from your former clients you are missing out! I know this could be scary, and your impostor syndrome might kick in and tell you not to do it, but believe me, you want to do this! Your business needs this.

80: How to get testimonials and what to do with them

Let me explain:

Whenever we are about to enter into a financial transaction, whether it is eating out at a new restaurant or staying in a hotel the first thing we do is look for reviews.

We want to hear from a third party their thoughts on their own experience! We want to know if they had a good time because if they did chances are we will too!

The same applies to your photography business! Future clients want to double-check that what you claim on your website is true, and that’s a good thing because once they read your testimonials they will see that your business is honest and trustworthy.

80: How to get testimonials and what to do with them

So in today’s episode I cover all the aspects as to why you need testimonials, how to get them, when to ask for them and what to do with them once you receive them!

LISTEN TO THE PODCAST

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Carolina Guzik is a Miami Wedding Photographer and the founder and host of The Tog Republic Podcast. You can find more information about her wedding & family photography on her site just visit www.carolinaguzik.com

79: How to Promote Your Business To Attract Engaged Couples

Today’s episode is less than 15 minutes but is packed with ideas on how to promote your business to attract engaged couples.

79: How to Promote Your Business To Attract Engaged Couples

During the holidays a lot of people get engaged and Valentine’s day is just around the corner, so this is the time to start planning your content to attract new clients.

As always, I’d love to hear from you! Did you like this episode? Let me know via Instagram :)

79: How to Promote Your Business To Attract Engaged Couples

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78: How to Standout in Your market With Robert Hill

We all want to standout. We all want our business to be successful and to find the secret formula that will take us there.

But what if I tell you that you already have what you need to standout.

What if “standingout” means being yourself. Showing up as you are and let your personality be the force that moves your business?

78: How to Standout in Your market With Robert Hill

In today’s chat, I had the opportunity to chat with the amazing Robert Hill about what standingout means, and how we can all use some vulnerability to move our business forward.

I’m going to be honest, and say I thought this conversation was going to be more businessy… I’m used to things like that, but Robert led the conversation to a vulnerable place and we ended up talking about the personal aspects of what makes a business different from the competition and I’m so glad he shared with all of us a more personal aspect to doing business.

78: How to Standout in Your market With Robert Hill

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WATCH THIS EPISODE

You can find more about Robert Hill here:

His Website  | His Instagram | His Private FB Group

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77: Enhancing The Client Experience With Manolo Doreste

I’m going, to be honest in here and say this out loud: you could take the most amazing images, but if your client experience is poor your business will suffer.

This concept takes me to one of my favorite quotes of all times:

People will forget what you said,

people will forget what you did,

but people will never forget how you made them feel

Maya Angelou

77: Enhancing The Client Experience With Manolo Doreste

So friends, spending time and effort in your client experience is crucial! The way you interact with your clients is crucial for the success of your business. Do you want raving clients? Then look past your pretty photos and focus on creating a complete experience for your clients.

In today’s episode, I had the opportunity to chat with the uber charismatic and so talented Manolo Doreste. His client experience is flawless and he covers his approach in this episode.

77: Enhancing The Client Experience With Manolo Doreste

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WATCH THIS EPISODE

You can find more about Manolo Doreste here:

His Website  | His Instagram

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76: How To Grow Your Photography Team With Fran Boloni

Meet Fran Boloni a.k.a The Paris Photographer!

His iconic images will make you want to travel to Paris ASAP, and I’m not the only want to think like this, with over 1 THOUSAND events book thus far for 2019 many couples can wait to arrive in the city of love to be photographed by The Paris Photographer.

76: How To Grow Your Photography Team With Fran Boloni

You might ask, how could someone book, and execute 1K events?? Well, you definitely need a team for that!

In this episode, we chat about how Fran grew his business to have 6 associates photographers working under his brand, his approach to teamwork and some tips so you can grow your team!

76: How To Grow Your Photography Team With Fran Boloni

LISTEN TO THE PODCAST

WATCH THIS EPISODE

You can find more about The Paris Photographer here:

His Website  | His Instagram

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