90: Converting Inquiries Into Clients With Alan Berg
This has to be one of the most important steps in your business: converting a lead into a client!
In today’s episode, I had the chance to speak with Alan Berg about this topic and he shares with us so many amazing tips and strategies you can start using right now!
Alan Berg has extensive sales management and marketing experience ranging from publishing two wedding magazines to Vice President of Sales and Education at The Knot.
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You can find more about Alan Berg here:
His Website | His Books |
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89: How Engaged Couples Are Using Instagram with Lauren Grove
Lauren Grove is the founder and editor of Every Last Detail a blog focusing on giving couples the right tools so they can plan the wedding of their dreams.
Being that she is constantly speaking to engaged couples, Lauren has been collecting data so wedding pros can understand how couples are making their decisions.
In today’s episode, Lauren shares with us how engaged couples are using Instagram to plan the wedding and connect with possible vendors.
This episode is packed with information and data Lauren has collected, so listen now to gain some insights into this fantastic topic.
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You can find more about Lauren Grove here:
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88: Understanding Google Analytics With Britt + Kelsey
If you haven’t met Britt + Kelsey from Launch Your DayDream you are missing out!
This duo is super knowledgeable in all things design, and today we are covering a topic that’s crucial for the success of your website and the content you create: Google Analytics!
So if this topic scares you, or you don’t even know where to start, Britt + Kelsey will guide you and teach you how to use this amazing tool.
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You can imagine that this topic is dense and it will be impossible to cover it all in just a 40-minute call, so if you love this chat and know you want to learn more about it, Britt + Kelsey have a very detailed class covering all the aspects of this topic.
Get Boost Your Website Traffic Bundle for Photographers now
Use the coupon code of TOGREPUBLIC, to get $50 off
You can find more about Britt + Kelsey here:
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87: Pinterest: A Client's Journey
In today’s episode, I talk about the client’s journey on Pinterest and how they use the platform to get inspiration and take action.
With 40 million engaged couples using Pinterest to plan their wedding, you should consider your Pinterest marketing strategy and understand how the buying process is not linear in Pinterest, but instead a layered process.
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So you listened to the podcast episode and now you want to turn your Pinterest account into a traffic machine for your website? Great, let me introduce to you THE ART OF PINNING! a self-paced class where I teach you step by step how to get this done!
This class has seven modules and you will have access to them forever and ever. You can learn at your own pace and revisited the content at your convenience.
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Carolina Guzik is a Miami Wedding Photographer and the founder and host of The Tog Republic Podcast. You can find more information about her wedding & family photography on her site just visit www.carolinaguzik.com
86: Legal COVID-19 chat with Paige Hulse
With so many legal questions regarding COVID-19 and contracts, I wanted to speak with a lawyer to get some clarity on this matter.
Meet Paige Hulse, a fantastic lawyer that works with creatives! In this chat, Paige answered some of the main legal questions we are now facing at this unprecedented time in our businesses.
If you have been wondering about some of the legal aspects, liability, and obligations you might be facing due to the pandemic, this educational chat might clarify some of those questions. Keep in mind that this is an educational chat and if you need legal advice, you need to contact an attorney in your city.
If you find this episode to be useful, please share it with your photographer friends! This is the time to share the good news, uplift each other, and collectively show up for the people we serve.
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You can find more about Paige Hulse here:
Her Website | The Creative Law Shop | COVID-19 FREE Resources
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85: How To Be Of Service During The Pandemic with Annie Lee
In times of high stress and uncertainty, you can still do good both to the wedding industry and the world.
In this episode, I had the opportunity to chat with Annie Lee, a fabulous event planner, about how to serve your clients, your community and help your industry during this pandemic.
Annie shared with us her story and the things that she is doing in the community, a conversation that can inspire you to take action too.
If you find this episode to be useful, please share it with your photographer friends! This is the time to share good news, uplift each other and collectively show up fo the people we serve.
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Feel free to use this graphic to post on your IG or social media accounts. Annie has created a library of graphics that you can access here
You can find more about Annie Lee here:
Her Instagram | Her Website | Save The Event Industry Website
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84: How To Handle Chaos During a Pandemic
Friend, this is the very first episode that I record since the COV-19 pandemic, and in a sea of distress and bad news, I want to bring some light into your world.
In this episode, I cover how to handle the chaos in a positive way. I share with you actionable steps that you can take right now both for your personal life as well as your business.
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If you find this episode to be useful, please share it with your photographer friends! This is the time to share good news, uplift each other and collectively show up fo the people we serve.
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Carolina Guzik is a Miami Wedding Photographer and the founder and host of The Tog Republic Podcast. You can find more information about her wedding & family photography on her site just visit www.carolinaguzik.com
83: Is Blogging Dead? With Corey Potter
Friend, this is the million-dollar question: “IS BLOGGING DEAD?”.
With so many outlets to promote your work like Pinterest, Instagram and Facebook blogging has moved to the back of the line. But Blogging still is the OG of marketing! It has so many benefits that can help your business get noticed, that ignoring could hold your business back, and you don’t want that, right?
In today’s episode I had the opportunity to chat with the fantastic Corey Potter, he is the co-founder of Fuel Your Photos and with years of experience in SEO and the wedding industry he knows the best practices for blogging!
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You can find more about Corey Potter here:
82: Five Reasons To Love Pinterest
My LOVE for Pinterest runs deep! You see, thanks to this platform my work gets seen daily by couples planning their wedding! It also sends those couples to my website where I have the chance to convert them into clients.
Although the platform is not new, there are just a few photographers using it for their business, so there still is plenty of opportunities for you to create an audience and a marketing strategy that will deliver results.
In today’s podcast episode I share with you five reasons to love PINTEREST! Go ahead and fall in love with this platform too :)
LISTEN TO THE PODCAST
So you listened to the podcast episode and now you want to turn your Pinterest account into a traffic machine for your website? Great, let me introduce to you THE ART OF PINNING! a self-paced class where I teach you step by step how to get this done!
This class has seven modules and you will have access to them forever and ever. You can learn at your own pace and revisited the content at your convenience.
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81: Five Design Flaws in Your Website That Are Turning Visitors Away
Friend, in my private Facebook Group (are you in? If not what are you waiting for, JOIN NOW) I do monthly website reviews, is one of my favorite things to do as I can help fellow photographers improve their site and make better first impressions.
But after reviewing over 50 websites, I noticed a lot of people were making the same design mistakes! These are so simple to fix and believe me, they will improve your website significantly!
In today’s episode, I cover 5 design flaws in your website that are turning visitors away! Four of them you can fix right away, so go ahead and listen to this episode now!
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Carolina Guzik is a Miami Wedding Photographer and the founder and host of The Tog Republic Podcast. You can find more information about her wedding & family photography on her site just visit www.carolinaguzik.com
80: How to get testimonials and what to do with them
Friend, if you are not asking for testimonials from your former clients you are missing out! I know this could be scary, and your impostor syndrome might kick in and tell you not to do it, but believe me, you want to do this! Your business needs this.
Let me explain:
Whenever we are about to enter into a financial transaction, whether it is eating out at a new restaurant or staying in a hotel the first thing we do is look for reviews.
We want to hear from a third party their thoughts on their own experience! We want to know if they had a good time because if they did chances are we will too!
The same applies to your photography business! Future clients want to double-check that what you claim on your website is true, and that’s a good thing because once they read your testimonials they will see that your business is honest and trustworthy.
So in today’s episode I cover all the aspects as to why you need testimonials, how to get them, when to ask for them and what to do with them once you receive them!
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Carolina Guzik is a Miami Wedding Photographer and the founder and host of The Tog Republic Podcast. You can find more information about her wedding & family photography on her site just visit www.carolinaguzik.com
79: How to Promote Your Business To Attract Engaged Couples
Today’s episode is less than 15 minutes but is packed with ideas on how to promote your business to attract engaged couples.
During the holidays a lot of people get engaged and Valentine’s day is just around the corner, so this is the time to start planning your content to attract new clients.
As always, I’d love to hear from you! Did you like this episode? Let me know via Instagram :)
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78: How to Standout in Your market With Robert Hill
We all want to standout. We all want our business to be successful and to find the secret formula that will take us there.
But what if I tell you that you already have what you need to standout.
What if “standingout” means being yourself. Showing up as you are and let your personality be the force that moves your business?
In today’s chat, I had the opportunity to chat with the amazing Robert Hill about what standingout means, and how we can all use some vulnerability to move our business forward.
I’m going to be honest, and say I thought this conversation was going to be more businessy… I’m used to things like that, but Robert led the conversation to a vulnerable place and we ended up talking about the personal aspects of what makes a business different from the competition and I’m so glad he shared with all of us a more personal aspect to doing business.
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You can find more about Robert Hill here:
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77: Enhancing The Client Experience With Manolo Doreste
I’m going, to be honest in here and say this out loud: you could take the most amazing images, but if your client experience is poor your business will suffer.
This concept takes me to one of my favorite quotes of all times:
People will forget what you said,
people will forget what you did,
but people will never forget how you made them feel
Maya Angelou
So friends, spending time and effort in your client experience is crucial! The way you interact with your clients is crucial for the success of your business. Do you want raving clients? Then look past your pretty photos and focus on creating a complete experience for your clients.
In today’s episode, I had the opportunity to chat with the uber charismatic and so talented Manolo Doreste. His client experience is flawless and he covers his approach in this episode.
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You can find more about Manolo Doreste here:
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76: How To Grow Your Photography Team With Fran Boloni
Meet Fran Boloni a.k.a The Paris Photographer!
His iconic images will make you want to travel to Paris ASAP, and I’m not the only want to think like this, with over 1 THOUSAND events book thus far for 2019 many couples can wait to arrive in the city of love to be photographed by The Paris Photographer.
You might ask, how could someone book, and execute 1K events?? Well, you definitely need a team for that!
In this episode, we chat about how Fran grew his business to have 6 associates photographers working under his brand, his approach to teamwork and some tips so you can grow your team!
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You can find more about The Paris Photographer here:
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75: HOW to GO FROM MAINSTREAM TO LUXURY with KT MERRY
This is one of the most talked-about topics in FB groups: “How do I book luxury weddings?”
In today’s chat, I had the opportunity to talk with the amazing KT Merry who has been photographing luxury weddings around the world for over 10 years.
KT shares with us her knowledge about the luxury industry, mistakes she sees photographers do when transitioning from mainstream to luxury, and she even shares with us some tips to elevate your brand.
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You can find more about KT Merry here:
KT has a fantastic guide that can help you identify seven mistakes photographers make.
Make sure you download it here
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74: how to TAKE CREATIVE RISKS with Oak & Iron Photography
Have you seen those cool pictures and you wondered if your clients would like to try something new and different?
This is today’s topic and I couldn’t be more excited to chat about it with Bianca + Kyle Thompson, the fabulous duo behind Oak & Iron Photography.
In this episode we talk about taking creative risks, pushing your imagination and allowing yourself to try something new!
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You can find more about Oak & Iron Photography here:
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73: How to Discover who your ideal client is with Erin Youngren
We all know that in order to have a successful business we need clients that will pay our creative fee, but who are these people?
How do we find out who our ideal client is?
This is the million-dollar question, and getting a clear answer means that we can market to them, talk to them, and sell to them!
I’m going to be honest and say this is not an easy question to tackle and you might take days, months, or even years to get it right, but Erin Youngren has a brilliant way to identify who your ideal client is, so listening to this episode can literally save you time and money!
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You can find more about Erin Youngren here:
ERIN HAS AN AMAZING FREE MASTERCLASS ABOUT HOW TO FILL YOUR CALENDAR WITH DREAM CLIENTS! MAKE SURE YOU WATCH IT HERE
rin
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72: HOW TURN PINTEREST INTO A TRAFFIC MACHINE FOR YOUR WEBSITE IN 3 SIMPLE STEPS!
Are you having a hard time driving traffic to your website?
Is S.E.O overwhelming you?
Are the people visiting your website not the right kind of visitors (a.k.a they are not converting into clients)?
If the answer to one, or all three of those questions is yes, then you are in the right place!
In today’s episode, I share with you 3 simple steps that you can use RIGHT AWAY to implement a successful Pinterest strategy! Believe me, with 40 million engaged couples using Pinterest per year, you want to make sure you using Pinterest as a funnel to move some of that traffic into your website!
Full discloser, this episode has great content and I’m also promoting my Pinterest class! If you’re interested here’s the link: https://thetogrepublic.teachable.com/p/the-art-of-pinning
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71: A Chat With Britt + Kelsey About Mistakes That Are Killing Your SEO
Britt + Kelsey are the ladies behind Launch Your Day Dream , a company that specializes in helping photographers with their branding needs.
I had the chance to speak to them about mistakes that are killing your SEO and how to fix them!
Some of the things we covered on this chat are:
why your website needs to be mobile friendly.
why you need to have good copy on your home page
why you should blog (and some tips on what to blog about)
Make sure your listen to this episode because Britt + Kelsey share tons of tips not only about SEO, but also branding!
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You can find more about Britt + Kelsey here:
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Turn Pinterest into a traffic machine for your website!
I LOVE Pinterest and you will too! Get this freebie right now!
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With my 10 years experience as a photographer and my background in Advertising and Marketing, I can give you the tools you need to make major improvements in your website.
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