75: HOW to GO FROM MAINSTREAM TO LUXURY with KT MERRY

This is one of the most talked-about topics in FB groups: “How do I book luxury weddings?”

75: HOW to GO FROM MAINSTREAM TO LUXURY with KT MERRY

In today’s chat, I had the opportunity to talk with the amazing KT Merry who has been photographing luxury weddings around the world for over 10 years.

KT shares with us her knowledge about the luxury industry, mistakes she sees photographers do when transitioning from mainstream to luxury, and she even shares with us some tips to elevate your brand.

75: HOW to GO FROM MAINSTREAM TO LUXURY with KT MERRY

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You can find more about KT Merry here:

Her Website  | Her Instagram

KT has a fantastic guide that can help you identify seven mistakes photographers make.

Make sure you download it here

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74: how to TAKE CREATIVE RISKS with Oak & Iron Photography

Have you seen those cool pictures and you wondered if your clients would like to try something new and different?

74: how to TAKE CREATIVE RISKS WITH YOUR PHOTOGRAPHY with Oak & Iron Photography

This is today’s topic and I couldn’t be more excited to chat about it with Bianca + Kyle Thompson, the fabulous duo behind Oak & Iron Photography.

In this episode we talk about taking creative risks, pushing your imagination and allowing yourself to try something new!

Episode 74.png74: how to TAKE CREATIVE RISKS WITH YOUR PHOTOGRAPHY with Oak & Iron Photography

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You can find more about Oak & Iron Photography here:

Their Website  | Their Instagram | Their Podcast

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73: How to Discover who your ideal client is with Erin Youngren

We all know that in order to have a successful business we need clients that will pay our creative fee, but who are these people?

73: How to Discover who your ideal client is with Erin Youngren

How do we find out who our ideal client is?

This is the million-dollar question, and getting a clear answer means that we can market to them, talk to them, and sell to them!

I’m going to be honest and say this is not an easy question to tackle and you might take days, months, or even years to get it right, but Erin Youngren has a brilliant way to identify who your ideal client is, so listening to this episode can literally save you time and money!

73: How to Discover who your ideal client is with Erin Youngren

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You can find more about Erin Youngren here:

Her Website  | Her Podcast | Her Instagram

ERIN HAS AN AMAZING FREE MASTERCLASS ABOUT HOW TO FILL YOUR CALENDAR WITH DREAM CLIENTS! MAKE SURE YOU WATCH IT HERE

rin

rin

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72: HOW TURN PINTEREST INTO A TRAFFIC MACHINE FOR YOUR WEBSITE IN 3 SIMPLE STEPS!

Are you having a hard time driving traffic to your website?

Is S.E.O overwhelming you?

Are the people visiting your website not the right kind of visitors (a.k.a they are not converting into clients)?

If the answer to one, or all three of those questions is yes, then you are in the right place!

HOW TURN PINTEREST INTO A TRAFFIC MACHINE FOR YOUR WEBSITE IN 3 SIMPLE STEPS!

In today’s episode, I share with you 3 simple steps that you can use RIGHT AWAY to implement a successful Pinterest strategy! Believe me, with 40 million engaged couples using Pinterest per year, you want to make sure you using Pinterest as a funnel to move some of that traffic into your website!

HOW TURN PINTEREST INTO A TRAFFIC MACHINE FOR YOUR WEBSITE IN 3 SIMPLE STEPS!

Full discloser, this episode has great content and I’m also promoting my Pinterest class! If you’re interested here’s the link: https://thetogrepublic.teachable.com/p/the-art-of-pinning

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71: A Chat With Britt + Kelsey About Mistakes That Are Killing Your SEO

Britt + Kelsey are the ladies behind Launch Your Day Dream , a company that specializes in helping photographers with their branding needs.

I had the chance to speak to them about mistakes that are killing your SEO and how to fix them!

Mistakes That Are Killing Your SEO

Some of the things we covered on this chat are:

  • why your website needs to be mobile friendly.

  • why you need to have good copy on your home page

  • why you should blog (and some tips on what to blog about)

Mistakes That Are Killing Your SEO

Make sure your listen to this episode because Britt + Kelsey share tons of tips not only about SEO, but also branding!

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WATCH THIS EPISODE


You can find more about Britt + Kelsey here:

Their Website  | Their Facebook Group

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70: A Chat With Dylan Howell About SEO for photography websites

Meet Dylan Howell a photographer based in Oregon with a passion for search engine optimization (SEO). In this episode I had the chance to talk with Dylan about SEO for photography websites and how you can improve your ranking.

Dylan HOwell.png70: A Chat With Dylan Howell About SEO for photography websites

If you are ignoring this aspect of your business is time you change your perspective on this topic and start learning about SEO.

The main goal of SEO is for your website to be more visible, and have a better chance to be discovered by future clients, and we all want that, right?

In this episode we cover some of the immediate things you can change TODAY to improve your SEO for your photography website.

70: A Chat With Dylan Howell About SEO for photography websites

Dylan Howell has a wealth of knowledge about SEO for photography websites and he shares some amazing information on this episode.



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>

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You can find more about Dylan Howell here:

His Website |  His Facebook Group | His SEO Class

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69: A Chat With Henry Jimenez About How To Create a Strong IG Community

Meet Henry Jimenez! He's only 21 years old and already he is one of the most sought after photographers in Mexico. In the last year, he's traveled to Japan, Bali, Iceland, Holland, Spain and the US photographing celebrities and IG influencers.

69: A Chat With Henry Jimenez About How To Create a Strong IG Community


His IG account continues to grow while he engages with his audience in a casual and fun way.

Henry has cracked the IG code and he knows that in order to grow you audience and attract clients you need to be yourself and have a lot of fun!

69: A Chat With Henry Jimenez About How To Create a Strong IG Community

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You can find more about Henry Jimenez here:

His Website | His Instagram | His Youtube Channel

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68: The Dos and Don'ts of Instagram


Instagram… I love it and I disliking at the same time.

68: The Dos and Don'ts of Instagram

It’s a fantastic platform, and if used correctly it can really help your business!

But the algorithm can make you do desperate things in the name of engagement and this is what this episode is all about.

Listen now to find out the biggest “marketing strategy” that you need to avoid at all cost and what to do instead!

68: The Dos and Don'ts of Instagram

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THIS WEEK ON PATREON

Patreon it's a membership channel where you can watch all the tutorials I create about branding, blogging, and business for only $10 a month. You can cancel your membership at anytime no questions asked. 

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67: A Chat With Chuy About How to Create Steamy & Intimate Portraits

Friends, meet Chuy! He’s a badass photographer based in L.A and his photos are not only fun, but also steamy, and intimate!

67: A Chat With Chuy About How to Create Steamy & Intimate Portraits

He’s not a boudoir photographer, nor is he posing women in cliche sexy angles! Instead, he’s capturing real intimate moments between couples!

His work is unique and deeply engaging. This chat is one of my very favorites! Listen to this episode and get completely inspired by Chuy!

67: A Chat With Chuy About How to Create Steamy & Intimate Portraits

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THIS WEEK ON PATREON

Patreon it's a membership channel where you can watch all the tutorials I create about branding, blogging, and business for only $10 a month. You can cancel your membership at anytime no questions asked. 

You can find more about Chuy here:

His Website | His Instagram 

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66: A Chat With Celia D. Luna About How To Use Photography To Empower Women

One of the things that I love the most about photography is the power it gives us to make an impact in our subjects’ lives.

Meet the super talented Celia D. Luna, she is a photographer that specializes in fashion and portrait photography.

She had a culturally rich childhood immersed in the Andean folklore and traditions of rural Peru. This colorful and magical landscape shaped her exuberant approach to photography and fashion.

66: A Chat With Celia D. Luna About How To Use Photography To Empower Women

In today’s chat we talk about her style, why she loves to work with women, and how we can use photography to empower those around you.

66: A Chat With Celia D. Luna About How To Use Photography To Empower Women

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WATCH THIS EPISODE

THIS WEEK ON PATREON

Patreon it's a membership channel where you can watch all the tutorials I create about branding, blogging, and business for only $10 a month. You can cancel your membership at anytime no questions asked. 

You can find more about Celia D. Luna here:

Her Website | Her Instagram | Her Facebook Page

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65: Why Did I Delete My Email From My Phone

Hello Friends! In today chat I talk about why I deleted my email from my phone and how it has affected my business, spoiler alter: my business still is running! :)

65: Why Did I Delete My Email From My Phone

You might think that you can’t do this! That this is crazy, but believe me this is the best present you can give to yourself and those around you!

In the famous words of Tom Haverford: “Treat yo’ self!”

Episode 65.png

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This Month on Patreon you can find the following tutorials:

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64: A Chat With Sianne Chong Sprague About Branding

Meet Sianne! She’s an amazing brand strategist that helps creatives tell their story, attract their ideal clients, grow a strong brand, and make more money.

64: A Chat With Sianne Chong Sprague About How Branding

I knew a chat with Sianne was going to be very useful for my fellow photographers as we very often get caught up in creating beautiful photos and forget to build a brand around our business.

64: A Chat With Sianne Chong Sprague About How Branding

In this chat, Sianne shared with us some amazing knowledge plus the difference between brand, brand identity, and branding.

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WANT MORE MARKETING TIPS?

Join us on Patreon where I share bi-weekly tutorials about all things marketing, blogging, & branding.

This Month on Patreon you can find the following tutorials:

You can find more about Sianne here:

Her Website | Her Instagram | Her Facebook Page | Her Pinterest

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63: A Chat With Igor Demba About How To Interact With Clients To Get Natural Looking Images

Getting natural-looking images is every photographer dream! We want our clients to look happy, comfortable and obviously natural. Stiff posing it’s a thing of the ’80s and I’m glad things have changed.

I have to be honest and admit that it took me years to feel comfortable posing my clients and it showed in my work, and I can also tell you that this is something you can learn and master yourself!

63: A Chat With Igor Demba About How To Interact With Client To Get Natural Looking Images

In today’s episode, I had the chance to chat with the amazing and super talented Igor Demba, his images are always so full of emotion that I knew he could share his knowledge with all of us.

This chat is very casual but full of great info. Spoiler alert, getting natural images of your clients it’s easier than what you think… so stop overthinking it!

63: A Chat With Igor Demba About How To Interact With Client To Get Natural Looking Images

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WANT MORE MARKETING TIPS?

Join us on Patreon where I share bi-weekly tutorials about all things marketing, blogging, & branding.

This Month on Patreon you can find the following tutorials:

You can find more about Igor here:

His Website | His Instagram | His Facebook Page

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62: Stop Giving Unlimited Time To Your Clients

I’m sure that title might have intrigued you, after all, we have been conditioned to give clients whatever they want and that includes our precious time… but, I’m here to break that myth and give you permission to set rules and stick to them!

Square- Episode 62.png62: Stop Giving Unlimited Time To Your Clients

TIME is the most precious asset we all have, if we are not careful how we spend it, it can actually cost us MONEY.

So in today’s episode, I chat about time and why you need to put a limit on the amount you give to your clients. Giving a great client experience doesn’t mean that clients get a free pass to take up your whole day.

62: Stop Giving Unlimited Time To Your Clients

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60: Marketing Lessons I Learned After Trying to Book a Photographer

Friends, who knew that trying to book a photographer for my anniversary session was going to be this difficult! But there is always a silver lining and although I haven’t found a photographer yet, at least I learned some valuable lessons that previously I have overlooked in my own business.

60: Marketing Lessons I Learned After Trying to Book a Photographer

Listen to this chat to hear my story and to learn a thing or two that you can change or implement into your business right away!

60: Marketing Lessons I Learned After Trying to Book a Photographer

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59: A Chat With Taylor Jackson About How To Book More Weddings

This seems to be the million dollar question: “how can I book more weddings?” and although there isn’t one magic answer, there are many things you can do to achieve your ideal number of bookings. Let me save you some time and say that all the things you can do implied work.

58: A Chat With Taylor Jackson About How To Book More Weddings

On today’s episode I had the opportunity to chat with Taylor Jackson, a wedding photographer based in Canada. He shoots over 60 weddings a year, so he knows a thing or two about booking clients :)

59: A Chat With Taylor Jackson About How To Book More Weddings

Listen to today’s episode and learn a couple of strategies you can implement into your business to reach more couples and book more weddings.

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WATCH THIS EPISODE

WANT MORE MARKETING TIPS?

Join us on Patreon where I share bi-weekly tutorials about all things marketing, blogging, & branding.

This Month on Patreon you can find the following tutorials:

Here’s Some of Taylor’s Work:

56: A Chat With Taylor Jackson About How To Book More Weddings
56: A Chat With Taylor Jackson About How To Book More Weddings
56: A Chat With Taylor Jackson About How To Book More Weddings

You can find more about Taylor here:

His Website | His Instagram | His Patreon

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58: A Chat With Erika Delgado About Remarkable Client Experiences

One of the best things you can do for your business is to have an amazing experience for your clients! Not only is this good for brand awareness, but it is incredibly good for word of mouth.

58: A Chat With Erika Delgado About Remarkable Client Experiences

On today’s episode I had the opportunity to chat with the amazing Erika Delgado about how to create a remarkable client experience! She shared some amazing tips and some are so simple that you can implement them right away!

58: A Chat With Erika Delgado About Remarkable Client Experiences

Grab some coffee and listen to today’s chat!

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WATCH THIS EPISODE

You can find more about Erika Delgado here:

Her Website | Her Instagram | Her Facebook | Her Workshop + Coaching

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57: A Chat With Merari Teruel About Getting Your Work Published

Getting published is not only good for your ego (sorry, keeping it real) but also, and most importantly, it is good for your business!

You see when you get published in magazines or blogs you get industry credibility, SEO ranking, and free exposure and what could be better than that?

MERARI TERUEL.png57: A Chat With Merari Teruel About Getting Your Work Published

But getting published is a task that requires work, patience and a little bit of luck too. So on today’s podcast, I had the opportunity to chat with my dear friend Merari Teruel.

Merari is an amazing wedding photographer that has been published numerous times in different publications like Martha Stewart Weddings, Brides Magazine, Modern Luxury Weddings, The Knot, Style Me Pretty, Carats & Cake, Magnolia Rouge, Once Wed, Inside Weddings, Green Wedding Shoes, Wedding Chicks, 100 Layer Cake, Ruffled Blog, Snippet & Ink, Junebug Weddings and MOD Weddings.

As you can see, she has some experience in this topic and today she’s sharing her knowledge with all of us!

57: A Chat With Merari Teruel About Getting Your Work Published

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WANT MORE MARKETING TIPS?

Join us on Patreon where I share bi-weekly tutorials about all things marketing, blogging, & branding.

This Month on Patreon you can find the following tutorials:

Here’s Some of Merari’s Work:

57: A Chat With Merari Teruel About Getting Your Work Published
57: A Chat With Merari Teruel About Getting Your Work Published
The Raleigh Hotel wedding 029.jpg

You can find more about Merari Teruel here:

Her Website | Her Instagram | Her Facebook

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56: A Chat With Daniel Usenko About Slideshows

I LOVE to create slideshows for my clients! It’s one of favorite marketing materials as they allow me to create brand awareness while wowing my clients!

In today’s episode I had a fantastic chat with Daniel Usenko, founder of a SmartSlides a company I adore!

56: A Chat With Daniel Usenko About Slideshows

Daniel shared with us why slideshows are a great addition to your photography business and how you could use them to not only create content for your brand, but also to create connections both with clients and future prospects!

Daniel was super generous and shared with all of us some codes to access SmartSlides at a discounted price! You better act now as this codes expire at the end of March (2019)

Promo 1: SmartSlides for $1/mo for 3 months

SmartSlides: https://pixellu.com/smartslides/pricing

Plan: SmartSlides Pro Annual
Code: CAROLINA

Note: This is an annual plan; price goes up to $16/mo after the first 3 months.

Promo 2: All Apps Bundle for $1/mo for 3 months

Plan: All Apps Bundle

Code: THETOGREPUBLIC

Note: This is an annual plan; price goes up to $32/mo after the first 3 months.

Episode 56 (1).jpg

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WANT MORE MARKETING TIPS?

Join us on Patreon where I share bi-weekly tutorials about all things marketing, blogging, & branding.

This Month on Patreon you can find the following tutorials:

You can find more about Daniel Usenko + SmartSlides here:

His Photography Website | SmartSlides Website| SmartSlides Instagram

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55: A Chat With Cristal Veronica About Inclusion & What That Means For Your Business

Inclusion. What is it? What does it mean for your business? And why should you keep this conversation going? These are not easy to answer questions, after all the answers to them require that you look not only into your portfolio and the way you run your business, but a deeper look at who you are as a person and what you stand for!

55: A Chat With Cristal Veronica About Inclusion & What That Means For Your Business

The wedding industry it’s changing (thank God) and although we have a ways to go, at least we are having these conversations.

In today’s episode, I had the opportunity to chat with the amazing Cristal Veronica about this interesting topic.

55: A Chat With Cristal Veronica About Inclusion & What That Means For Your Business

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WANT MORE MARKETING TIPS?

Join us on Patreon where I share bi-weekly tutorials about all things marketing, blogging, & branding.

This Month on Patreon you can find the following tutorials:

Here’s Some of Cristal’s Work:

55: A Chat With Cristal Veronica About Inclusion & What That Means For Your Business
55: A Chat With Cristal Veronica About Inclusion & What That Means For Your Business
55: A Chat With Cristal Veronica About Inclusion & What That Means For Your Business

You can see more of Cristal’s Work here: 

Her Website | Her Instagram | Her Facebook Page

More amazing resources for you to read:

People Are Not Props // How To Avoid Tokenism In Your Portfolio