160: Copywriting with Katy & Sam Jacobson

Friend, if you think that copywriting is an afterthought and your business doesn’t need it, I can bet that you are missing out on business!

As photographers, we focus mainly on creating beautiful images, and very often we overlook the power of words! Yet, good copy on your site can actually help you close sales and get people interested in your services, even before they get on a phone call with you!

So if you have been neglecting the copy on your site, this episode is right for you.

Meet Katy & Sam Jacobson, they own Ideaction Consulting, a creative agency that helps wedding and event professionals find their voice and stand out from the competition using the words on their websites.

This episode is filled with amazing info, and even some actionable steps you can take to make your copy better. And if doing this yourself feels like a task you won’t want to take, you can always contact this duo and ask for their services.

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159: How to Use Time Blocking With Ashley Freehan

Friend, meet Ashley Freehan, she is a brand photographer, podcaster, and motherhood and business coach for mom photographers.

In this episode, we chatted about how to use time blocking to skyrocket your productivity!

For some of us, scheduling our “to-do list” might be a daunting task, but Ashley explains why allocating specific times and durations of tasks is actually very beneficial for your business and your wellbeing.

This episode is packed with golden nuggets and tips you can implement right away in your business, and in addition, just in case you need some extra help with this topic, Ashley has a free mastermind that you can join to get you started and excited about time blocking!

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158: How To Create a Website That Sells Itself With Blair DeLaubenfels

Friend, you know that I often advise you to take care of your website as it is a very important tool in your business, but I also know that creating a website that sells itself is not an easy task.

Meet Blair DeLaubenfels, a former fine-art wedding and portrait photographer, founder of Junebug Weddings, and now the owner of World's Best Wedding Photos, a highly-vetted directory, blog, and art gallery featuring the work of many of today's leading photographers!

In addition, she also runs Art, Life and Business, a consulting company that offers copywriting, curation, SEO, and mentoring!

Being that she has had a very successful career both as a photographer and an editor, I’m super excited to have this conversation about websites & portfolios.

Blair shares so many nuggets of wisdom in this conversation, and I hope once you listen to it you’ll not only feel inspired, but ready to take action as well!

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YOU CAN FIND MORE ABOUT BLAIR HERE:

WORLD’S BEST WEDDING PHOTOS

ART LIFE & BUSINESS

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157: Instagram Marketing With Julie Christie

Friend, meet the super talented Julie Christie! She’s marketing obsessed and also dedicated to helping photographers to become skilled marketers!

In this episode we are talking about Instagram, the new changes the platform recently announced, and how to continue to use the app in a way that still is enjoyable for you and profitable for your business!

This episode is packed with golden nuggets and tips you can implement right away in your business, plus Julie shares with all of us her favorite marketing strategy for Instagram and I can guarantee you it’s absolutely brilliant (and the majority of photographers are not implementing it! You don’t want to be that photographer)

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156: Parenthood & Business With Angie Nelson

Friend, although I’m not a mom myself, I have spent the summers with my niece and I know that having a kid around, and catering to them while also running a business is not easy!

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Since I’m not a mom, I invited the very talented Angie Nelson, who’s a mother of two, an amazing photographer, business owner, and educator to chat about how the topic of parenthood & business! Spoiler alert, the word balance is a myth!

In this episode, Angie shares with us her approach to business and happiness while raising kids and how it’s ok to not know it all.

My hope with this chat is that parents feel some comfort around this topic, to know that you’re not alone in this entrepreneurial journey and that you can rely on people for help and support.

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155: My favorite Tools to run my Photo Business

Friend, running a business involves so many layers and structures!

Whether you are running a big business, or you are still a solopreneur, you need support and structure so your business can thrive. In this episode

In this episode I share with you my favorite tools and why do I love them so much

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My Favorite Tools

Website: Prophoto

Hosting: Prophoto offers this to their clients and I love it!

The Tog Republic Website & Hosting: Squarespace (a more affordable platform)

Compress Images: Shortpixel

Editing: Lightroom & Photoshop

CRM: Honeybook (get 20% off your first year)

CRM: Sprout Studio

Share Online Contracts: Hellosign

Collect Payments: Square

Online Galleries: Pic Time

Slideshows: SmartSlides

Create Beautiful Albums: SmartAlbums

Blog Like A Boss: BlogStomp

The Best Cloud Service: Backblaze

Do you want to level up your business??

I just launched my private coaching services, and I’m excited to work with some amazing people just like you!

This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed with trying to finding out why things aren’t working.

Get all the information now! Spots are limited.

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154: Marketing Your Business at Weddings With Esteban Gil

Friend, if you have been wondering how to market yourself and your business at weddings, this episode is for you.

Full disclaimer, I don’t believe this particular marketing strategy is for everyone, but if you are clever in the way you implement it, it could leave your couples very surprised and their guests amazed!

Meet Esteban Gil, a very talented photographer based in the North East, and he’s been using same-day slideshows at weddings for years. The experience has been a wow moment for his clients, plus a great asset for his business.

In this episode, we cover how he manages to get this done, without missing special moments at a wedding.

We also talked about how to implement this strategy in a way that’s organic to the flow of the wedding and not as a selling booth.

Listen now, if you want to get all the details, plus the pros and cons of same-day slideshows.

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153: Beating Impostor Syndrome and Cultivating A Positive Mindset With Dave Moss

You might be wondering why are we talking about impostor syndrome and mindset in a marketing podcast, and well the reason why is because if we don’t feel secure in who we are as artist/business owners we can’t have a thriving business.

Let me introduce you to Dave Moss, a wedding photographer turned business and life coach for adventurous humans who want to improve both their lives and their businesses, and in today’s episode we are chatting about how to beat impostor syndrome and cultivate a positive mindset so you can experience more joy in your life, and obviously, have fun in your business.

But WTH is Imposter Syndrome, and why do creatives really suffer from it?

According to the dictionary….

im·pos·tor syn·drome

noun

noun: imposter syndrome

  1. the persistent inability to believe that one's success is deserved or has been legitimately achieved as a result of one's own efforts or skills.

Since art is subjective, there are always people that will find our work beautiful, while others will think it’s pure trash, and obviously, this can make us feel self-conscious and unsure about our abilities. But as you all know I love some actionable steps and in today’s episode, Dave shares with all of us some tools and tips we can apply right now, to beat imposter syndrome and cultivate a positive mindset.

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152: How to Pitch Your Services To other Vendors

Friend, if you have ever wanted to send an email to a wedding planner, podcast, and/or conference host, this episode is for you.

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I get at several emails per month from people pitching themselves to be on the podcast and the majority of times they end up in the trash folder. The reason why is very simple: The pitch lacks value!

So if you want to get noticed by people in your industry and want to collaborate with them, I share some actionable tips that you can put to work right now!

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I just launched my private coaching services, and I’m excited to work with some amazing people just like you!

This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed with trying to finding out why things aren’t working.

Get all the information now! Spots are limited.

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151: Client's Questionnaire. What To Ask?

A couple of months ago I had the opportunity to chat with Daniel Moyer from Focused Photographers ( you can listen to that interview here) and in that episode, we spoke about client’s questionnaires and why they are super important.

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In today’s episode, I’m sharing with all of you what I ask on my questionnaire, why I ask certain questions, and what I do with that information.

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I just launched my private coaching services, and I’m excited to work with some amazing people just like you!

This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed with trying to finding out why things aren’t working.

Get all the information now! Spots are limited.

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150: Calming Your Mind To Create Better Work With Marnix De Stigter

Friend although this podcast it’s all about marketing, today we are taking this conversation to a topic that I love, and that overall can help you be a better photographer: Meditation.

Marnix

While scrolling IG I came across Marnix’s story and it stopped me in my tracks. He was chatting about how sitting on a park bench for a year made him a better photographer.

So Immediately I reached out to him because I wanted to hear more! I have been practicing meditation (on and off) for two decades and I have experienced the benefits of having a calm mind during stressful moments and how it can help us be more creative and perform better.

But you all know me, and I can’t leave behind my marketing mind, so in this episode, Marnix also shares with us some of his marketing tips!

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YOU CAN FIND MORE ABOUT MARNIX HERE:

PHOTOGRAPHY WEBSITE

INSTAGRAM

Some meditation apps you can use right now

Headspace

Calm

insight timer

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149: Inspiracion & Bodas de Destino Con Victor Marti(Episode in Spanish)

Esta charla es para todos aquellos que piensan que viajar por el mundo tomando fotos es solo cuestión de empacar la maleta e irnos de paseo!

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Te presento a Víctor Marti, un gran fotógrafo internacional de bodas que lleva viajando por el mundo más de una década, tomando fotos de eventos inolvidables. En esta charla Víctor nos muestra el otro lado de la moneda y comparte con nosotros el gran sacrificio que significa ser un fotógrafo de destino.

En esta charla también tocamos el tema de como tener un negocio exitoso y que paso puedes tu tomar para que tu negocio sea rentable y sobreviva el paso del tiempo.

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CONECTATE CON VICTOR:

SU WEBSITE

SU INSTAGRAM

148:fotografia de bodas con Juya Gentil (Episode in Spanish)

El sueño de todos como fotógrafos es crear fotos impactantes que se queden gravadas en la memoria de nuestros clientes! Te presentó a Juya Gentil, un talentoso fotógrafo de bodas Colombiano que constantemente está explorando!

Juya

En este episodio charlamos acerca de inspiración, como prepararse tomar buenas fotos en una boda y algunos tips acerca de que hacer cuando nos quedamos sin ideas durante una sesión de fotos.

Esta charla fue super agradable y muy recomendada! Especialmente para fotógrafos que están empezando y piensan que los grandes de la industria lo tienen todo resuelto.

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147: Product Photography & Mindset with Tamera Darden

Friend, meet Tamera Darden she’s the talented brand photographer behind Darden Creative.

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Darden Creative specializes in bright, bold, and refreshing product photography + styling that increases visibility and sales for Beauty & Lifestyle Brands created by Women of Color.

In this episode, we talked about the 3 step framework to booking more product photography clients + some mindset and inspirational tips that you can apply today into your business!

Tamera is also the founder of The Photo CEO, a coaching program for women product photographers who are ready to confidently market their services on IG and earn more while working smarter, not harder. Make sure you get on her waiting list if you want to level up your brand photography!

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YOU CAN FIND MORE ABOUT Tamera HERE:

Photography Website

The Photo CEO Program

Instagram

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146: No necesitas muchos seguidores en redes para tener un negocio exitoso con Mario Tijetina (EPISODE IN SPANISH)

Si el número de seguidores en Instagram te está molestando y piensas que necesitas más seguidores para ser exitoso entonces este episodio es para ti!

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Les presento a Mario Tijerina, un fantástico fotógrafo de bodas en México (y el mundo) que ha encontrado éxito, felicidad y propósito con su cuenta de Instagram que tiene menos de 10k seguidores.

En este episodio charlamos de la importancia de enfocarnos en valor y contenido que tiene sinergia con la gente que ya te sigue, en vez de crecer por el simple echo de crecer.

La charla esta super importante y muy recomendada y me encantaría saber ustedes que piensan acerca del tema.

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145: Outsourcing your Editing with Nathan Holritz

Friend, meet Nathan Holritz, he’s the founder of photographersedit.com and in today’s episode we’re chatting about why outsourcing your edits is actually an investment in your business.

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If you are like me, perhaps you do it all! And although that can be great, the reality is that at some point help is needed if we want to grow.

Editing is one of those tasks that feel very personable, and maybe even hard to delegate, but once you take a look at the big picture ( no pun intended) and we realized that our time as creators/business owner/ entrepreneur is better spent somewhere else, then outsourcing our editing sounds like the best idea ever!

In this chat, Nathan shares with us how his company works, why outsourcing is actually a great opportunity to grow your business, make more money, and maybe even be happier :)

Nathan is also the host of the Bokeh Podcast, with over 500 episodes you can be sure that you will find a topic you like in his library. Make sure you subscribe and leave him a review :)

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YOU CAN FIND MORE ABOUT Nathan HERE:

Photographers Edit

Bokeh Podcast

Nathan Holritz

Miilu

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144: closing leads and overcoming objections With Sam Jacobson

Friend, if you don’t know who Sam Jacobson is I’m sure that you will be a fan after listening to this episode.

Sam helps event pros book and charge more with science-backed sales approaches honed over 15 years in the wedding industry!

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He focuses on how to guide the buyer’s journey, how to discover couples’ real needs, and how to create sales proposals that sell themselves.

In this episode, we talked about the reasons why you are getting ghosted, how to prepare yourself to close a lead and how to overcome objections.

By now you should know that I love actionable steps and Sam doesn’t hold back! He shares with us step by step his number one strategy to avoid getting ghosted.

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143: Como Conectar con Futuros Clientes Y amplificar su experiencia Con Tae Kim (Episode in Spanish)

Te presento a Tae Kim, un fotógrafo muy exitoso de México y además educador y director del proyecto Be Here.

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En este episodio charlamos acerca de como crear buenas conexiones con futuros clientes y como amplificar su experiencia durante el tiempo que trabajamos con ellos.

Tae nos comparte su punto de vista y la importancia que tiene ir más allá de lo que es esperado.

Tae tiene un podcast increíble donde habla de muchos temas de negocio, así que queda super recomendado que lo sigan y se subscriba

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142: All About Albums with Ryanne Hollies

Friend, meet the super talented Ryanne Hollis, in addition to being a great photographer, she’s also into albums and how they can transform your business!

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In today’s episode, we chatted about all things albums. From design to some of the best companies out there, Ryanne shares with us how albums can amplify the clients’ experience while also increasing your revenue.

If you have been on the fence about offering albums to your clients, whether you are a wedding or family photographer this episode is right for you!

Ryanne is also launching her class, The Album Workshop, a self-paced class that covers everything album-related! From designing to selling you will learn all the ins and outs of albums and how to use them as a tool to serve your clients and make more money!

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YOU CAN FIND MORE ABOUT RYANNE HERE:

THE ALBUM WORKSHOP

INSTAGRAM

WEBSITE

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141: Como Empezar Desde Cero En Otro Pais Con Diego Velasquez (Episode in Spanish)

Friend, hoy tenemos como invitado a Diego Velasquez. Diego ha empezado su negocio de matrimonio de bodas en 3 países deferentes: Venezuela, Estados Unidos & España.

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Empezar desde cero no es fácil, y mucho menos cuando el mercado es completamente diferente, pero Diego nos comparte unos buenos tips de como el movió su negocio, y sobresalió en su tres ciudades diferentes

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