39: 5 Tips To Promote Your Fall Sessions

Hold on to that Starbucks pumpkin whatever latte you are having and listen up: THIS IS THE TIME TO START PROMOTING YOUR FALL FAMILY SESSIONS!

Sorry for all the caps, just being loud for the people in the back! :P

In today’s podcast I share with you 5 tips on how to promote your fall sessions! You know, so you can sell out, and make money. How do you like that???

In addition to some great info (sorry not sorry, I’m here blowing my own trumpet) there is a great call to action that can win you a 20 minute master call with yours truly. In this call we can discuss anything business related!

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38: How to Upsell Without Being Sleazy About It!

If the word "Sell" gives you an allergy, I just can image what the word UPSELL does to you.... wait don't run for the hills just yet.

Hear me out, I know we have this stereotype of what upselling means... You forcing some unwanted product or service on a poor soul that can't scape your sales pitch;  but I can guarantee you there is another way!

Listen to today's podcast where I share how to upsell your products in an organic, non pushy way. 

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37: The Do's & Don'ts of Mini Sessions

Hello friends! 

It's been almost 3 months since the last time I posted an episode and I'm happy to jump right in the routine of things! 

Since Fall it's just around the corner, I wanted to break the radio silence with an episode about MINI SESSIONS!

Yes, yes yes! I don't like mini sessions, but that doesn't mean that you don't have to like them either. 

If you are planning to run a mini sessions here are some tips to have a successful season! 

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36: A Chat With Courtney Ortiz About Meditation & Manifestation

Meet Courtney Ortiz, she is an amazing family & children photographer and today she is sharing with us some of her morning rituals.

Courtney meditates daily and she also visualizes what she wants for her personal life as well as for her business.

Visualization is a very powerful practice that you can implement into your business right away!

The power or the mind is great, so why not use it to create a prosperous life and business. 

Make sure you listen to today's episode so you too can start manifesting some amazing things into your business & life! 

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You can find out more about Courtney here: 

Her Website | Her Instagram | Her Facebook Page

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35: A Chat With Fer Juaristi About Conceptual Wedding Photography

Meet Fer Juaristi an amazing wedding photographer who's not afraid to push some boundaries while creating some amazing conceptual images. 

His work is fresh, unexpected, and always intriguing. I have to admit that when I see some of his photos on Instragram my first thought is: "how did he create that?" and although some of the images are very simple, yet they all have in common some level of thought. You can tell his images are not happening by chance. 

In this episode Fer shared with us how he approaches weddings. Just like all of us he still gets a bit nervous, but he doesn't let that get in the way of trying out new things and exploring. 

I believe that's why his work is so amazing! He's taking risks with his work and in the meantime he's creating unforgettable experiences for his clients!

Make sure you listen to today's episode so you too can start creating some amazing conceptual images! 

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Here are some images from his portfolio, enjoy!

You can find out more about Fer here: 

His Website | His Instagram | His Facebook Page | His Patreon

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34: How To Market Your Photography Business Like Cardi B

Love it or hate it Cardi B is EVERYWHERE! Her marketing game is on point and there are so many lessons we can learn from her and apply to our photography business!

In todays' chat I had the opportunity to talk with the fabulous Stephanie Sonju ( Perhaps your remember her from her episode about Documentary Family Sessions) about Cardi B and how to find inspiration in other industries that we can apply to our own photography business. 

This episode was a lot of fun, but don't think it was all jokes. Cardi B has some amazing marketing strategies and we discussed them in detail here. Make sure you listen to this episode and apply a thing or two to your own photography business.

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33: A Chat With Annemie Tonken About The Business of Family Photography

Meet Annemie Tonken, the photographer behind Megapixie Photography a fine art child & family photography studio in Chapel Hill, NC.

Annemie is also one of the founders of The Family Narrative, a retreat for family photographers. 

During our chat we talked about the importance of running a sustainable family photography business, how to say no to things you don't want to do in your business, and the importance of community to succeed in this industry.

Here are some images from her portfolio, enjoy!

 All images are by Annemie Tonken

Make sure you listen to today's episode so you can get a better idea of how to start making a profit on your photography business.

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You can see more of Annemie's Work here: 

Her Website | Her Instagram | Her Facebook Page

The Family Narrative

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32: A Chat With Alex Beadon About Instagram Stories

Meet Alex Beadon, she is the queen of IG stories and on today's chat she shares with us tons of information about this topic. 

Let's be honest, when was the last time you checked your IG??

Probably within the last hour, right? You probably spend at least 10 minutes watching IG stories and if  you did that your ideal client is probably doing the same.

So here's an idea, let's use IG stories to connect with future clients, and market your business in a fun way! 

As a former photographer, Alex shares with us her unique perspective so we can amplify the reach IG stories have with our ideal clients. This chat is fantastic so make sure you listen and implement some of her tips! 

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You can find out more about Alex here: 

Her Website | Her Instagram | Her Facebook Page

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31: What Kind of Content Your Newsletter Should Include?

I love newsletters, but I'm going to be honest and say that it's not an easy breezy marketing strategy. But for those who take the time to build a list, this can be the perfect tool to improve brand awareness.  It's also an effective way to keep your clients and potential customers thinking about you.

Crafting a newsletter that will have high open rates plus an impact on your readers requires some thoughtful planning. 

In today's episode I cover some important content that your newsletters should have and I give you some ideas so you can send out a newsletter of your own this week! 

So grab your headphones and listen to today's chat. Don't forget to leave us a review! We love to hear from you :)

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30: A Chat With Bianca + Kyle Thompson About How To Make Your Website Irresistible

Have you ever wondered how to make your website irresistible??? Well on today's chat the amazing Bianca + Kyle Thompson - the Duo behind Oak and Iron Photography, give us their views on this amazing and important topic.

Did you know that you only have 5 seconds to capture somebody once they land on your site?? Yes, 5 seconds! CRAZY, but it is true! So if your site is not amazing, you are missing out on the opportunity to connect with new clients and that means you just lost money. 

Listen to today's podcast to get some insight on what makes a website irresistible and tips you can implement right now! 

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You can see more of Bianca + Kyle's work here: 

Their Website | Their Instagram | Their Facebook Page

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29: A Chat With Posy Quarterman About Family Photography

Meet Posy! She is a very talented family photographer based out of Portland, Oregon. She has been in business for the past 10 years over which she has learned a thing or two about family photography. 

Her style is fresh, easy going, and her images are filled with raw emotions! She is also one of the founders of The Family Narrative, a retreat for family photographers. 

In today's podcast we chat about connecting with your clients plus some other tips that you can implement in your business right away. Posy also gave us an introduction about The Family Narrative and why this retreat is amazing! 

Here are some images from her portfolio, enjoy!

 All images are by Posy Quarterman

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You can see more of Posy's Work here: 

Her Website | Her Instagram | Her Facebook Page

The Family Narrative

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28: 5 Steps I Take After Receiving an Inquiry

I love when I get an inquiry email! It's exciting to see that people are engaging with my brand and looking at the possibility of doing business together! 

But if you are not keeping track of your inquiries things can get out of hand easily. You can loose focus on what you are doing and possibly miss a client; and of course you don't want that! 

So listen to today's podcast where I share 5 simple steps I take once I receive an inquiry! I also chat about contact forms and why you need to have a good one on your site :)

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27: How to Market Like The Real Housewives

Guilty! I watch (and love) the Real Housewives franchise. It's mindless t.v but we all need our outlet to decompress! 

That being said, there are some amazing marketing tips on this series - Yes, I know it sounds crazy, but it is true!  These ladies not only know drama, but they also know what business is all about and how to get that money! 

So if you are wondering how to market your own photography business like The Real Housewives of (insert your favorite city) then go ahead and listen to today's episode.

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Want more? 

Of course you do! Go ahead and join our private Facebook community where over 300 like minded, and AWESOME, photographers share tips and marketing strategies. See you there! 

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26: A Confused Mind Doesn't Buy

Hear me out, a confused mind doesn't buy! 

You want to be a great photographer that has tons of products for your clients and you want to give them many many options to choose from...right? But guess what? While you think this is a fantastic idea, the reality is that you may be overwhelming them with all that information. And guess what? An overwhelmed mind doesn't buy! 

So listen to today's chat where I explain why K.I.S.S (Keep It Stupid Simple) is the best approach for your business :) 

Also, don't forget to join our Facebook Group! Great content and tons of talented & amazing people over there! 

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25: Having an Olympian Mindset Will Transform Your Business

So I'm very excited about the Winter Olympics! They're fun and entertaining, but mostly I'm mind blown by the dedication, commitment and resilience of the athletes. That's got me thinking what if we treated our photography business as if it were the Olympic Games?? If that was the case we'd be athletes competing for gold medals and putting our heart and soul to give it all to win! Check out todays podcast to discover how having an Olympian mindset can elevate your business.

Listen to today's episode to get an idea of why perseverance and commitment is what brings home the gold! And if you want to read more about this topic you can head over to this blog post that I wrote 2 years ago during the Summer Olympic Games. 

As promised, here is the video about Michael Phelps. Make sure you watch this to get super pumped! :)

Legacies like his are built over a lifetime like this. Michael Phelps returns for one last time. It's what you do in the dark, that puts you in the light. #RuleYourself #IWILL soundtrack: The Kills "The Last Goodbye"

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24: A Chat With Dana Pugh About Pricing

Meet the amazing Dana Pugh, she's a family, wedding, and commercial photographer based in Calgary, Canada. Her work has won many awards and has even been featured on the big screen in Time's Square. 

In addition to her fantastic work, Dana is on a mission to help photographers price themselves correctly! 

Make sure you listen to today's episode so you can get a better idea on how to start making a profit on your photography business.

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You can see more of Dana's Work here: 

Her Website | Her Facebook Group | Her Pricing Class

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23: A Chat with Joshua Kane about destination wedding photography

On today's episode I had the chance to chat with the amazing Joshua Kane about being a destination wedding photographer. We talk about how his story translates into travels and how his clients fly him all over the world to photograph their celebrations. 

Joshua also shares with us his desire to help the photography industry in a way that is not only educational, but embracing the individuality of each photographer with his upcoming workshop Water for horses.

Listen to today's episode to get to know Joshua, plus get an inside scoop on what it takes to get your photography business on the road! 

Here are some of my favorite images from Joshua's destination weddings. All images by Joshua Kane Photography

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You can see more of Joshua's Work here: 

His Website | His Instagram | Water For Horses Workshop

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22: Embracing Self-Promotion

I know, I know... Just the word "Self- promotion" gives you hives, after all that word has a bit of stigma attached to it. Only people that are self-centered narcissists self-promote, right?

NO!

People that own a business and understand the power of connections self-promote. After all, if you are not talking about your business, then who is?

But let's be clear, self- promotion is an art. The art of flipping the script and instead of taking about how amazing and great you are, you are going to talk about your clients and their stories. 

Are you confused about this? Don't worry. I break it down on today's podcast. 

So grab your headphones, listen to today's chat and don't forget to leave us a review! We love to hear from you :)

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www.facebook.com/groups/thetogrepublic/

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21: The Difference Between the $100 & $1000 photographer

Hello Friend! On today's podcast I chat about the difference between photographers that are charging little money and the ones that are making a good living with their craft. Hint, this has nothing to do with location, experience, or even the quality of their work. 

So grab your headphones, listen to today's chat, and don't forget to leave us a review! We love to hear from you :)

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20: A Chat with Rose+ Thomas form Bittersweet Designs About Marketing Materials

Meet Rose + Thomas, founders of BitterSweet Design. As photographers it's crucial that we convey value not only with our images, but also with our brand and marketing materials! 

On today's chat I got the opportunity to chat with Rose + Thomas about their beautiful work and how useful their products are for photographers. At BitterSweet Design you can find  stunning templates that you can use to improve your branding and elevate your client's experience. 

So grab your headphones, listen to today's chat, and don't forget to leave us a review! We love to hear from you :)

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You can find out more about Rose + Thomas founder of  BitterSweet Design here:

Website: www.designbybittersweet.com

Facebook Page: www.facebook.com/designbybittersweet

Instagram: www.instagram.com/designbybittersweet

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