60: Marketing Lessons I Learned After Trying to Book a Photographer

Friends, who knew that trying to book a photographer for my anniversary session was going to be this difficult! But there is always a silver lining and although I haven’t found a photographer yet, at least I learned some valuable lessons that previously I have overlooked in my own business.

Listen to this chat to hear my story and to learn a thing or two that you can change or implement into your business right away!

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WANT MORE MARKETING TIPS?

Join us on Patreon where I share bi-weekly tutorials about all things marketing, blogging, & branding.

This Month on Patreon you can find the following tutorials:

• How to promote your blog post organically

• How to cull a wedding in 30 minutes (or less)

• How to add emotional audio to your slideshows

• How to Reply to Inquiries To Avoid Getting Ghosted

• How To Present Products To Your Clients

• How Do I Craft A Blog Post

• How to Create a PDf For Your Pricing

REMEMBER

THINK. PLAN. IMPLEMENT

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59: A Chat With Taylor Jackson About How To Book More Weddings

This seems to be the million dollar question: “how can I book more weddings?” and although there isn’t one magic answer, there are many things you can do to achieve your ideal number of bookings. Let me save you some time and say that all the things you can do implied work.

On today’s episode I had the opportunity to chat with Taylor Jackson, a wedding photographer based in Canada. He shoots over 60 weddings a year, so he knows a thing or two about booking clients :)

Listen to today’s episode and learn a couple of strategies you can implement into your business to reach more couples and book more weddings.

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WANT MORE MARKETING TIPS?

Join us on Patreon where I share bi-weekly tutorials about all things marketing, blogging, & branding.

This Month on Patreon you can find the following tutorials:

• How to add emotional audio to your slideshows NEW CONTENT!

• How to repurpose your content!

• How to Reply to Inquiries To Avoid Getting Ghosted

• How To Present Products To Your Clients

• How Do I Craft A Blog Post

• How to Create a PDf For Your Pricing

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Here’s Some of Taylor’s Work:

You can find more about Taylor here:

His Website | His Instagram | His Patreon

REMEMBER

THINK. PLAN. IMPLEMENT

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58: A Chat With Erika Delgado About Remarkable Client Experiences

One of the best things you can do for your business is to have an amazing experience for your clients! Not only is this good for brand awareness, but it is incredibly good for word of mouth.

On today’s episode I had the opportunity to chat with the amazing Erika Delgado about how to create a remarkable client experience! She shared some amazing tips and some are so simple that you can implement them right away!

Grab some coffee and listen to today’s chat!

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WANT MORE MARKETING TIPS?

Join us on Patreon where I share bi-weekly tutorials about all things marketing, blogging, & branding.

This Month on Patreon you can find the following tutorials:

• How to promote your blog posts organically NEW CONTENT!

• How to cull a wedding in 30 minutes (or less)

• How to add emotional audio to your slideshows

• How to repurpose your content!

• How to Reply to Inquiries To Avoid Getting Ghosted

• How To Present Products To Your Clients

• How Do I Craft A Blog Post

• How to Create a PDf For Your Pricing

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You can find more about Erika Delgado here:

Her Website | Her Instagram | Her Facebook | Her Workshop + Coaching

REMEMBER

THINK. PLAN. IMPLEMENT

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57: A Chat With Merari Teruel About Getting Your Work Published

Getting published is not only good for your ego (sorry, keeping it real) but also, and most importantly, it is good for your business!

You see when you get published in magazines or blogs you get industry credibility, SEO ranking, and free exposure and what could be better than that?

But getting published is a task that requires work, patience and a little bit of luck too. So on today’s podcast, I had the opportunity to chat with my dear friend Merari Teruel.

Merari is an amazing wedding photographer that has been published numerous times in different publications like Martha Stewart Weddings, Brides Magazine, Modern Luxury Weddings, The Knot, Style Me Pretty, Carats & Cake, Magnolia Rouge, Once Wed, Inside Weddings, Green Wedding Shoes, Wedding Chicks, 100 Layer Cake, Ruffled Blog, Snippet & Ink, Junebug Weddings and MOD Weddings.

As you can see, she has some experience in this topic and today she’s sharing her knowledge with all of us!

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WATCH THIS EPISODE

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WANT MORE MARKETING TIPS?

Join us on Patreon where I share bi-weekly tutorials about all things marketing, blogging, & branding.

This Month on Patreon you can find the following tutorials:

• How to cull a wedding in 30 minutes (or less) NEW CONTENT!

• How to add emotional audio to your slideshows

• How to repurpose your content!

• How to Reply to Inquiries To Avoid Getting Ghosted

• How To Present Products To Your Clients

• How Do I Craft A Blog Post

• How to Create a PDf For Your Pricing

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Here’s Some of Merari’s Work:

You can find more about Merari Teruel here:

Her Website | Her Instagram | Her Facebook

REMEMBER

THINK. PLAN. IMPLEMENT

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56: A Chat With Daniel Usenko About Slideshows

I LOVE to create slideshows for my clients! It’s one of favorite marketing materials as they allow me to create brand awareness while wowing my clients!

In today’s episode I had a fantastic chat with Daniel Usenko, founder of a SmartSlides a company I adore!

Daniel shared with us why slideshows are a great addition to your photography business and how you could use them to not only create content for your brand, but also to create connections both with clients and future prospects!

Daniel was super generous and shared with all of us some codes to access SmartSlides at a discounted price! You better act now as this codes expire at the end of March (2019)

Promo 1: SmartSlides for $1/mo for 3 months

SmartSlides: https://pixellu.com/smartslides/pricing

Plan: SmartSlides Pro Annual
Code: CAROLINA

Note: This is an annual plan; price goes up to $16/mo after the first 3 months.

Promo 2: All Apps Bundle for $1/mo for 3 months

Plan: All Apps Bundle

Code: THETOGREPUBLIC

Note: This is an annual plan; price goes up to $32/mo after the first 3 months.

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WATCH THIS EPISODE

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WANT MORE MARKETING TIPS?

Join us on Patreon where I share bi-weekly tutorials about all things marketing, blogging, & branding.

This Month on Patreon you can find the following tutorials:

• How to add emotional audio to your slideshows NEW CONTENT!

• How to repurpose your content!

• How to Reply to Inquiries To Avoid Getting Ghosted

• How To Present Products To Your Clients

• How Do I Craft A Blog Post

• How to Create a PDf For Your Pricing

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You can find more about Daniel Usenko + SmartSlides here:

His Photography Website | SmartSlides Website| SmartSlides Instagram

REMEMBER

THINK. PLAN. IMPLEMENT

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55: A Chat With Cristal Veronica About Inclusion & What That Means For Your Business

Inclusion. What is it? What does it mean for your business? And why should you keep this conversation going? These are not easy to answer questions, after all the answers to them require that you look not only into your portfolio and the way you run your business, but a deeper look at who you are as a person and what you stand for!

The wedding industry it’s changing (thank God) and although we have a ways to go, at least we are having these conversations.

In today’s episode, I had the opportunity to chat with the amazing Cristal Veronica about this interesting topic.

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WANT MORE MARKETING TIPS?

Join us on Patreon where I share bi-weekly tutorials about all things marketing, blogging, & branding.

This Month on Patreon you can find the following tutorials:

• How to repurpose your content! NEW CONTENT!

• How to Reply to Inquiries To Avoid Getting Ghosted

• How To Present Products To Your Clients

• How Do I Craft A Blog Post

• How to Create a PDf For Your Pricing

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Here’s Some of Cristal’s Work:

You can see more of Cristal’s Work here: 

Her Website | Her Instagram | Her Facebook Page

More amazing resources for you to read:

People Are Not Props // How To Avoid Tokenism In Your Portfolio

54: 4 Tips On How To Network In Person

Networking in person can be scary! But I want you to to focus on the positive and build on the opportunities that come from it!

Meeting new people that can help your business grow is the goal, and after all, you can’t do that from your office or living room as well as making a good in person impression.

In today’s episode I share with you four tips on how to network in person. How to find networking events, how to get ready for it, and what to do after you have met new people( this being the most important part of networking!)

So grab your headphones and listen to today’s chat! Oh and don’t forget to keep the conversation going in our facebook group where over 400 photographers connect, share and keep each other accountable!

LISTEN TO THE PODCAST

WANT MORE MARKETING TIPS?

Join us on Patreon where I share bi-weekly tutorials about all things marketing, blogging, & branding.

This Month on Patreon you can find the following tutorials:

• How to Reply to Inquiries To Avoid Getting Ghosted NEW CONTENT!

• How To Present Products To Your Clients

• How Do I Craft A Blog Post

• How to Create a PDf For Your Pricing

REMEMBER

THINK. PLAN. IMPLEMENT

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53: Should You Befriend Your Clients on Social Media?

Hello Friend! This is the million dollar question, should you befriend your clients on social media?

And although the answer is 100% personal to you and they way you want to run your business, there are some amazing benefits that can come from being connected with your clients.

Now, if you are like me, and you are super private don’t worry! There are some ways around befriending your clients and still keeping things private.

Listen to this podcast to fid out more about this interesting topic!

LISTEN TO THE PODCAST

WANT MORE MARKETING TIPS?

Join us on Patreon where I share bi-weekly tutorials about all things marketing, blogging, & branding.

This Month on Patreon you can find the following tutorials:

• How To Present Products To Your Clients NEW CONTENT!

• How Do I Craft A Blog Post

• How to Create a PDf For Your Pricing

• Seven Components Your Blog Post Must Have
  
  

REMEMBER

THINK. PLAN. IMPLEMENT

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52: The One Question Your Contact Form Must Include

Hello friend! Happy 2019. I’m super excited about this new year and all the possibilities it brings.

Today’s episode is short and to the point. I hope it really makes you think about your contact form and how to improve it, so you can connect with your future clients.

In all honesty a contact form is a very straight forward thing to have in your website. I mean you are asking for information about your future clients. But what if I tell you there is a MUST question 99% of photographers are not including in their forms! What if that question could put you ahead of the rest?

In today’s chat I talk about that ONE question the majority of people are missing and why it’s so important!

LISTEN TO THE PODCAST

WANT MORE MARKETING TIPS?

Join us on Patreon where I share bi-weekly tutorials about all things marketing, blogging & branding.

This Month on Patreon you can find the following tutorials:

• How Do I Craft A Blog Posts

• Seven Components Your Blog Post Must Have

• How to Create a PDf For Your Pricing

REMEMBER

THINK. PLAN. IMPLEMENT

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51: How To Set Goals & Smash Them!

Friends, this is the last week of the year and it’s the perfect time to get your business (and personal) goals ready for 2019.

Setting goals can be intimidating! I know this first hand. I ran my business for almost 9 years without setting goals and I must admit, it was a miracle anything got done around here.

In today’s episode I chat about how to set goals and smash them. Believe me, you need more than just a nice vision board and a few day dreams to achieve them.

Listen to this podcast to learn about the method I now use to both set goals and smash them!

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REMEMBER

THINK. PLAN. IMPLEMENT

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50: A Chat With Meghan McSweeney About Transitioning From Wedding/Lifestyle into Commercial Photography

Meet Meghan McSweeney! She has been a photographer for 17 years specializing in lifestyle + wedding photography, but as you can imagine she also has a life and kids and working weekends and nights was not longer suitable for her family needs.

So instead quitting photography she took her expertise into another genre! She ventured into commercial photography and she’s loving it.

In today’s chat we talked about how she achieved this transition and how commercial photography has given her a new perspective on business.

LISTEN TO THE PODCAST

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Here’s some of her commercial work:

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You can see more of Meghan’s Work here: 

Her Website | Her Instagram | Her Facebook Page

REMEMBER

THINK. PLAN. IMPLEMENT

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49: 4 Marketing Tips That I Learned From Art Basel (The Biggest Art Show In The World)

We've just wrapped up “Basel week”one of the busiest weeks of the year in Miami.

Art Basel it’s the biggest art show in the world and that means that hundreds of thousands of people come to Miami to see and be a part of it (and add more joy to our already jammed traffic!)

As a person that LOVES marketing, I’m always looking for marketing tips and strategies outside of my own industry (photography), but at the same time things that are applicable to my business.

That being said there were four major takeaways from Art Basel that I want to share with you! I hope this chat gives you some perspective and new ideas to market your photography business!

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REMEMBER

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48: A Chat With Ben Hartley About Bridal Shows

If you are like me, perhaps the thought of a bridal show got you running for the hills… you know, tons of price shoppers that lead to nowhere.

But what if you have been approaching bridal shows the wrong way??

On today’s chat with the amazing Ben Hartley we talked about how to successfully approach a bridal show and get leads from them - he closed $70k from one show! You will be mind blown by the amount of knowledge he shares with us and how you can apply the same concept to your own shows.

The content on today’s chat is fantastic and very detailed so make sure you listen to the whole episode and share it with your fellow photographers!

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CLICK HERE TO LISTEN TO IT ON ITUNES

CLICK HERE TO LISTEN TO IT ON SPOTIFY

WATCH THIS EPISODE

Ben is a talented photographer and founder of Style & Story in addition to being named one of the top 10 wedding photographers in the Country in 2017. Ben is the host of the weekly Six Figure Photography Podcast and the Do What You Love Show which produces content rich with positivity, passion & practicality that will help you design the life you want to live.

You can see more of Ben’s Work here: 

His Website | His Instagram | His Facebook Page

REMEMBER

THINK. PLAN. IMPLEMENT

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47: Make Gratitude A Part Of Your Business Practice

Welcome to the Thanksgiving edition! Are you making gratitude a part of your business practice?

The reality is that being thankful and grateful can open doors for you and your business and who wouldn’t like that?!

Listen to today’s episode to get into the mindset of gratitude and how small moments of appreciation can elevate your business.

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REMEMBER

THINK. PLAN. IMPLEMENT

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46: How To Use Instagram Stories to Connect with Future Clients

If you haven’t noticed Instagram Stories keep getting better and better and not only because you can add stickers, gifs, songs, questions or polls, but because half of the people using IG are only there to watch stories -they are the hot new thing!!!!!

You probably have noticed a decrease on likes on your photos and that has nothing to do with you not being great at what you do, or the infamous algorithm! It’s mostly because people are changing the way they use the app and that means millions of people are enjoying stories more than scrolling on feeds.

So are you using IG stories to create stronger connections with future (and current) clients??

Listen to today’s episode! I hope it gives you something to think about and most importantly use as a new tool to build stronger relationships with future and current clients!

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CLICK HERE TO LISTEN TO IT ON ITUNES

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REMEMBER

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45: The Easiest Marketing Tip Most Photographers Overlook

When you hear the word marketing you probably think of something complicated and expensive. And although some marketing strategies require money and planning, some others are easy to implement and 100% free!

I have been working in the photography industry for 10 years and I’m shocked to see how many people overlook many easy things that can help grow their business!

In today’s episode I share with you a tip that it’s so easy to apply, yet 99% of the vendors and photography professionals I have worked with are not using it (so it led me to believe that many people out there are missing out on it).

This episode is short and to the point and I hope it gives you something to think about and most importantly use as a new tool to build stronger relationships with your clients and vendors.

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CLICK HERE TO LISTEN TO IT ON ITUNES

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REMEMBER

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44: 5 TIPS ON SELF-CARE YOU SHOULD ADD TO YOUR DAIYLY ROUTINE (ESPECIALLY DURING THE BUSY SEASON!)

The busy season is here and we are working a lot! This is the time we put a lot of effort and energy into taking care of our clients and commitments, but what about you? Who’s taking care of you?

The only person that can be in charge of that job, is yourself! So here are 5 tips on self-care that you can apply today to your busy schedule :)

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REMEMBER

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43: A Chat With David duChemin About Travel Photography + Creating Images with Soul

Meet David duChemin, he is a world & humanitarian assignment photographer, best-selling author, and international workshop leader whose adventurous life fuels his fire to create and share!

His work is filled with emotion and some of my favorite images are the ones he took In Kenya! This B&W set not only showcases the beauty of a different culture, but in such a simple and subtle way each portrait made me feel connected to a stranger I have never even met.

In today’s episode David shared with us his views on photography, how to approach strangers you want to photograph, but most importantly we cover the topic of how to create images with soul! This can be a whole podcast season in itself, but David gave us some great pointers to start our own journey on creating better images.

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In addition to being an amazing photographer, David is an educator! His blog is filled with interesting articles and his books cover some amazing topics!

If you want to dive deep into creating better images, I highly recommend his latest book The Soul Of The Camera: The Photographer's Place in Picture-Making

Make sure you listen to today's episode and share it with your fellow photographers!

You can see more of David’s Work here: 

His Website | His Instagram | His Facebook Page

REMEMBER

THINK. PLAN. IMPLEMENT

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42: Are You Feeling Jealous?

Let’s be honest, at some point or another we have felt jealous specially in business.

In today’s episode I chat about feeling jealous and what to do about it. Believe me when I say that all humans experience this emotion (in some level) and you are not alone.

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41. A Chat With Summer Murdock About Photographing Your Own Family

In today’s episode I had the opportunity to chat with a photographer I have admired for years: Summer Murdock.

If you haven’t seen her work, prepare to get your mind blown away by it’s simplicity and power.

Currently Summer is focusing on commercial photography, but her Instagram is filled with stunning images of her family! I love how she uses all kinds of light to create amazing photographs.

One of the things that I love the most about this chat is the idea of photographing your family not only for the joy of creating beautiful photographs of the people you love, but also the opportunity it gives you to explore your creativity in a safe environment.

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Here are some images from her portfolio, enjoy!

You can see more of Summer’s Work here: 

Her Website | Her Instagram | Her Facebook Page

THE MAGIC OF LIGHT

REMEMBER

THINK. PLAN. IMPLEMENT

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