19: This Season Take Care Of Yourself
We are entering the busy season! Not only does our business demand a lot from us, but there are also a lot of holidays coming up soon that require our attention.
The next couple of months can be extremely busy and if you don't take care of yourself you could get burned out and nobody can afford that.
In today's episode, I chat about the importance of taking care of your mind and body. Self care is even more important that any marketing strategy because without your wellbeing your business will definitely suffer.
So grab your headphones, listen to today's chat, and don't forget to leave us a review! We love to hear from you :)
LISTEN TO THE PODCAST
CLICK HERE TO LISTEN TO IT ON ITUNES
CLICK HERE TO LISTEN TO IT ON SPOTIFY
REMEMBER
THINK. PLAN. IMPLEMENT
18: The Power of Testimonials
Photography services are a luxury for most people. And because of that, what others say about your business can make or break your studio; word of mouth is a powerful tool!
In today's episode I share with you why testimonials are so important to give credibility and social proof to your business. Listen to get some ideas on how to use testimonials to grow your brand and how to ask your clients for them.
LISTEN TO THE PODCAST
CLICK HERE TO LISTEN TO IT ON ITUNES
CLICK HERE TO LISTEN TO IT ON SPOTIFY
REMEMBER
THINK. PLAN. IMPLEMENT
17: A Chat with Rachel Brenke Founder of The Law Tog
Meet Rachel Brenke, the lawyer and founder behind The Law Tog.
I found out about her website a couple of months ago when some of her blog posts were shared on a photography group. Her blog is filled with informative articles about the many legal aspects involved in having a photography business and if you like listening to podcasts she also has one that is packed with tons of useful information.
In addition to all the free content that Rachel shares with her community, she has a shop where you can find contract templates, legal guides, and tax tools.
Listen to today's chat where Rachel explains why it is so important to have your business registered and always use a contract!
LISTEN TO THE PODCAST
CLICK HERE TO LISTEN TO IT ON ITUNES
CLICK HERE TO LISTEN TO IT ON SPOTIFY
You can find out more about Rachel and The Law Tog here:
Website: www.thelawtog.com
Facebook Page: www.facebook.com/RachelBrenke2
Instagram: www.instagram.com/rachelbrenke
Facebook Group: www.facebook.com/groups/lawtog
REMEMBER
THINK. PLAN. IMPLEMENT
16: Why Mini Sessions Could Hurt Your Business & What To Do About It
Hello fall! This is the time for pumpkin lattes, sweaters, and mini sessions....
If you are a photographer perhaps you are considering hosting a day for mini sessions, after all everybody else is doing it right?
But if you have learned something here at The Tog Republic, is that you should never do things in your business just because everybody else is doing it, but instead you should always take a look at the marketing opportunity and evaluate if it's the right move for your business.
That being said, I don't like mini sessions and I have some valid reasons for it. As a matter of fact, I think that if you are not careful mini sessions can actually hurt your business and leave you exhausted.
But I do have to admit there are ways to make mini sessions work! And if you plan a smart strategy they can be not only profitable, but put your name ahead of the competition.
Listen to today's episodes to find out all about mini sessions, why I don't think they are the best strategy for your business, and how to manage the current system to create a similar experience that is not only profitable but is also on brand!
LISTEN TO THE PODCAST
CLICK HERE TO LISTEN TO IT ON ITUNES
CLICK HERE TO LISTEN TO IT ON SPOTIFY
REMEMBER
THINK. PLAN. IMPLEMENT
15: A Chat With Easton Reynolds About Facebook Ads
Facebook currently has 2 billion active users and I can guarantee that within that large amount of people using the platform your audience is hanging out there!
We all know that organic reach has decreased significantly, but Facebook has giving us the platform to create ads at very low cost and with the ability to target our audience in a very specific level.
I had the opportunity to chat with Easton Reynolds, founder of The Art of Six Figures about Facebook ads and how his campaigns have allowed him to reach his ideal brides and book more weddings!
I'm not going to sugar coat it and say that advertising in Facebook is easy, but let's be honest it isn't difficult either, and if you want to avoid the learning curve Easton has an amazing class that covers it all!
Listen to today's episode to learn about Facebook ads and how they can transform your business. Easton covers some of the basics in this marketing chat and I can't wait to hear about your experience with this marketing strategy.
LISTEN TO THE PODCAST
14: How to Prioritize your emails
There are two kinds of people, the ones that have a clean email, and the ones who have 1000 un-opened emails. What kind of person are you?
I'm a type A personality when it comes to email. I like my email to be clean and organized and as a solopreneur it helps me with my admin tasks and to keep my business productive.
If you want to learn more about how to prioritize your email, listen to today's podcast. As always you can always join the conversation on our private Facebook group, see you there!
LISTEN TO THE PODCAST
REMEMBER
THINK. PLAN. IMPLEMENT
13: A Chat With Vanessa Velez About Community Over Competition
Meet Vanessa Velez, she is a destination wedding photographer based in South Florida and the leader of the Tuesday's Together Fort Lauderdale chapter.
I met Vanessa about two years ago when I attended my first Tuesday's Together meeting. I was immediately drawn to her warm personality, kindness and willingness to help out the creative community here in South Florida.
Being an entrepreneur can be lonely, so finding a group of people that are on the same journey can be not only refreshing, but inspiring!
Listen to today's casual marketing chat with Vanessa to learn a bit more about #CommunityOverCompetition and how to find a local group that can help you grow in your creative business.
LISTEN TO THE PODCAST
Vanessa also shared with all of us her love for styled shoots and how they can help you group grow not only as artist, but as a community. Take a look at some stunning images from a session she and her group put together in 2016.
You can see more of this stunning session on her blog + a list of all the vendors that were a part of it.
You can see more of Vanessa Velez' work here: Website | Instragram | Facebook
REMEMBER
THINK. PLAN. IMPLEMENT
12: How to reply to emails saying your pricing is too high
Let's be honest for a second and admit that getting an email that reads "Your price is too high, you're our of our budget" is a bit awkward and sometimes it even triggers something within us.
But every now and then, getting and email like that it's part of doing business. There will always be someone that can afford our services and is not shy about letting us know.
Your power relies on the way you reply to those kind of emails, and yes, I do think that as a business owner you should reply to those emails - but in a smart and branded way.
Listen to today's episode to get a new perspective on why replying to those emails can be beneficial to your business, and how to do it in the most professional manner!
Grab some tea, coffee (or your drink of choice) and enjoy this episode. Also, don't forget to share it with your friends.
LISTEN TO THE PODCAST
CLICK HERE TO LISTEN TO IT ON ITUNES
CLICK HERE TO LISTEN TO IT ON SPOTIFY
REMEMBER
THINK. PLAN. IMPLEMENT
11: A Chat With Chip Gillespie Founder of Blogstomp
I had the opportunity to chat with him about why I love BlogStomp so much and how thanks to it, I save hours of work every week.
Chip also shared with us some other amazing tools StompSoftware offers to help minimize the workflow for photographers!
Go ahead and grab some tea, coffee (or your drink of choice) and enjoy this episode. Also, don't forget to share it with your friends.
LISTEN TO THE PODCAST
You can find more about BlogStomp here:
Websitie :: http://stompsoftware.com
BlogStomp: http://stompsoftware.com/blogstomp
Tech Support: http://stompsoftware.com/support
Video Demo (short): https://vimeo.com/155262580
Video Tutorial (full): https://vimeo.com/169273314
AlbumStomp: http://stompsoftware.com/albumstomp
AlbumPrufr: http://stompsoftware.com/albumprufr
Facebook User Group: http://www.facebook.com/groups/blogstompusers
REMEMBER
THINK. PLAN. IMPLEMENT
10: Seven Tips on How to Promote Your Blog posts Organically
I LOVE blogging! I love it so much that I'm the co-founder of The Blogging Workshop!
Thanks to my blog my audience has grown and I get more clients without having to spend any money on advertising. So today I'm sharing with all of you some easy to implement tips to get your blog posts viewed by more people and get a better engagement with your audience.
Grab some tea, coffee (or your drink of choice) and enjoy this episode. Also, don't forget to share it with your friends.
LISTEN TO THE PODCAST
REMEMBER
THINK. PLAN. IMPLEMENT
09: A Chat With Stephanie Sonju About Documentary Family Photography
Meet Sonju! She is super talented, fun and just awesome! I met Sonju through a local photography group and I became immediately a fan of her documentary family work!
In a world filled with perfectly posed family photos Sonju's approach to family photography is a breath of fresh air. Her style is 100% photojournalistic and that means no posing, no fake smiles and obviously no "Cheeeeeesssss"
Listen to today's casual marketing chat with Sonju to learn a bit more about what documentary family photography is and how to attract the right kind of families that will love this kind of sessions.
Here are some of my favorite images from Sonju's documentary family session! :) All images are by Stephanie Sonju.
OK, let's take a minute here... MY ABSOLUTE FAVORITE IMAGE of this set! <3
LISTEN TO THE PODCAST
You can see more of Stephanie Sonju's work here:
REMEMBER
THINK. PLAN. IMPLEMENT
08: A Chat With Tosha Cole About High School Seniors photography
Hi Friends! Today let's chat with the super talented Tosha, from Tosha Cole Photography about how to market your high school seniors photography business, shall we?
Tosha Cole has a beautiful studio in Bay City, Michigan and although she photographs families and babies, her work with high school seniors is remarkable, plus her marketing strategists are so great you might want to take some notes!
Tosha really understand High School Seniors and she has created a system to deliver a memorable experience for her clients. Forget about the cookie cutter service that the majority of studios offer, Tosha goes above and beyond to provide not only images that are remarkable, but an exclusive experience where teens are treated like super models!
Listen to today's casual marketing chat to hear more about what Tosha does and get ideas for your own business :)
Here are some images from one of Tosha's recently photo shoots. All images are by Tosha Cole Photography.
LISTEN TO THE PODCAST
You can find Tosha Cole all over the internet! Here are some links to help you with the search ;)
REMEMBER
THINK. PLAN. IMPLEMENT
07: Four Items that Your Newsletter Must Have On it
Today let's chat about newsletters and why I love them!
My newsletter is one of my favorite marketing strategist, It allows me to connect with prospects and grow my brand recognition. In this episode we're going to chat about some items that your newsletter MUST have to be successful :)
Grab some tea, coffee (or your drink of choice) and enjoy this episode. Also, don't forget to share it with your friends.
LISTEN TO THE PODCAST
REMEMBER
THINK. PLAN. IMPLEMENT
06: A Chat With Nadia Meli About Instagram
Today let's chat with the talented Nadia Meli about Instagram and how to curate content that is remarkable.
If you don't know who Nadia Meli is, let me introduce you to a photographer that brings a lot of soul to her work; she is also an educator and a hugger!
As photographers we rely on social media to share our images and connect with future clients, so listen to today's chat to get a new perspective, and some useful tips to create content that viewers can't get enough of.
Feel free to share your thoughts on the comments below :)
Grab some tea, coffee (or your drink of choice) and enjoy this episode. Also, don't forget to share this with your friends.
Listen to the podcast
You can find Nadia all over the internet! Here are some links to help you with your search:
REMEMBER
THINK. PLAN. IMPLEMENT
05: Product Presentation
Today let's chat about product presentation and how to make your orders look like beautiful gifts!
Feel free to share your thoughts on the comments below :)
Grab some tea, coffee (or your drink of choice) and enjoy this episode. Also, don't forget to share it with your friends.
Listen to the podcast
REMEMBER
THINK. PLAN. IMPLEMENT
04: Using Slideshows to Market Your Business
Today let's chat about slideshows and why I love them so much!
Currently I'm obsessed with SmartSlides a company that allows photographers to create beautiful slideshows to showcase their images, get viewers excited about the work their seeing, and grow your brand recognition.
Listen to this podcast to get some ideas for your own business, and don't forget to share your thoughts with us on the comments below!
Listen to the podcast
REMEMBER
THINK. PLAN. IMPLEMENT
03: Optimize Your Social Media Profiles
Today I'm excited to chat with all of you about optimizing your social media profiles to give your photography business maximum exposure, and why not, attract more clients!
Feel free to share your thoughts on the comments below :)
Grab some tea, coffee (or your drink of choice) and enjoy this episode. Also, don't forget to share it with your friends.
Listen to the podcast
Watch this episode
REMEMBER
THINK. PLAN. IMPLEMENT
02: Defining Your Brand
On this episode will cover the 3 words that represent your brand, and how to choose them :)
Listen to the podcast
Watch this episode
REMEMBER
THINK. PLAN. IMPLEMENT
01: Welcome To The Tog Republic
Welcome! I'm so excited you are here today. It has been an honored to help photographers with their marketing needs and to make things even easier for you, today we are launching our podcast!
My goal is to share weekly with you some tips and marketing strategies that you can implement on your business. I will be also inviting industry leaders to share their knowledge and experiences with all of us.
I'm super excited about the road ahead, and I'm looking forward to see you in our private group where the marketing conversation continues.
Listen To The Podcast
WATCH THIS EPISODE
REMEMBER
THINK. PLAN. IMPLEMENT
Turn Pinterest into a traffic machine for your website!
I LOVE Pinterest and you will too! Get this freebie right now!
Get an honest website Review!
With my 10 years experience as a photographer and my background in Advertising and Marketing, I can give you the tools you need to make major improvements in your website.
"CAROLINA BREAKS DOWN THE BIG SCARY MARKETING STRATEGIES INTO EASY-TO-UNDERSTAND DIY TIPS THAT YOU CAN IMPLEMENT RIGHT AWAY!"
Daniela Villaramos onceuponavow.com
JOIN The Private FB Group!
Come on over! We want you to be a part of the community!
