Season1

30: A Chat With Bianca + Kyle Thompson About How To Make Your Website Irresistible

Have you ever wondered how to make your website irresistible??? Well on today's chat the amazing Bianca + Kyle Thompson - the Duo behind Oak and Iron Photography, give us their views on this amazing and important topic.

30: A Chat With Bianca + Kyle Thompson About Websites

Did you know that you only have 5 seconds to capture somebody once they land on your site?? Yes, 5 seconds! CRAZY, but it is true! So if your site is not amazing, you are missing out on the opportunity to connect with new clients and that means you just lost money. 

Listen to today's podcast to get some insight on what makes a website irresistible and tips you can implement right now! 

A CHAT WITH  BIANCA + KYLE THOMPSON  ABOUT HOW TO MAKE YOUR WEBSITE IRRESISTIBLE

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You can see more of Bianca + Kyle's work here: 

Their Website | Their Instagram | Their Facebook Page

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29: A Chat With Posy Quarterman About Family Photography

Meet Posy! She is a very talented family photographer based out of Portland, Oregon. She has been in business for the past 10 years over which she has learned a thing or two about family photography. 

29: A Casual Chat With Posy Quarterman About Family Photography

Her style is fresh, easy going, and her images are filled with raw emotions! She is also one of the founders of The Family Narrative, a retreat for family photographers. 

In today's podcast we chat about connecting with your clients plus some other tips that you can implement in your business right away. Posy also gave us an introduction about The Family Narrative and why this retreat is amazing! 

Here are some images from her portfolio, enjoy!

29: A Casual Chat With Posy Quarterman About Family Photography
29: A Casual Chat With Posy Quarterman About Family Photography
29: A Casual Chat With Posy Quarterman About Family Photography

 All images are by Posy Quarterman

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You can see more of Posy's Work here: 

Her Website | Her Instagram | Her Facebook Page

The Family Narrative

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28: 5 Steps I Take After Receiving an Inquiry

I love when I get an inquiry email! It's exciting to see that people are engaging with my brand and looking at the possibility of doing business together! 

28: 5 Steps I Take After Receiving an Inquiry

 

But if you are not keeping track of your inquiries things can get out of hand easily. You can loose focus on what you are doing and possibly miss a client; and of course you don't want that! 

So listen to today's podcast where I share 5 simple steps I take once I receive an inquiry! I also chat about contact forms and why you need to have a good one on your site :)

28: 5 Steps I Take After Receiving an Inquiry

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27: How to Market Like The Real Housewives

Guilty! I watch (and love) the Real Housewives franchise. It's mindless t.v but we all need our outlet to decompress! 

27: How to Market like The Real Housewives
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That being said, there are some amazing marketing tips on this series - Yes, I know it sounds crazy, but it is true!  These ladies not only know drama, but they also know what business is all about and how to get that money! 

So if you are wondering how to market your own photography business like The Real Housewives of (insert your favorite city) then go ahead and listen to today's episode.

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27: How to Market Like The Real Housewives

Want more? 

Of course you do! Go ahead and join our private Facebook community where over 300 like minded, and AWESOME, photographers share tips and marketing strategies. See you there! 

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26: A Confused Mind Doesn't Buy

Hear me out, a confused mind doesn't buy! 

You want to be a great photographer that has tons of products for your clients and you want to give them many many options to choose from...right? But guess what? While you think this is a fantastic idea, the reality is that you may be overwhelming them with all that information. And guess what? An overwhelmed mind doesn't buy! 

26: A Confused Mind Doesn't Buy

So listen to today's chat where I explain why K.I.S.S (Keep It Stupid Simple) is the best approach for your business :) 

Also, don't forget to join our Facebook Group! Great content and tons of talented & amazing people over there! 

26: A Confused Mind Doesn't Buy

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25: Having an Olympian Mindset Will Transform Your Business

So I'm very excited about the Winter Olympics! They're fun and entertaining, but mostly I'm mind blown by the dedication, commitment and resilience of the athletes. That's got me thinking what if we treated our photography business as if it were the Olympic Games?? If that was the case we'd be athletes competing for gold medals and putting our heart and soul to give it all to win! Check out todays podcast to discover how having an Olympian mindset can elevate your business.

Square- Episode 25.png25: Having an Olympian Mindset Will Transform Your Business

Listen to today's episode to get an idea of why perseverance and commitment is what brings home the gold! And if you want to read more about this topic you can head over to this blog post that I wrote 2 years ago during the Summer Olympic Games. 

As promised, here is the video about Michael Phelps. Make sure you watch this to get super pumped! :)

25: Having an Olympian Mindset Will Transform Your Business

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24: A Chat With Dana Pugh About Pricing

Meet the amazing Dana Pugh, she's a family, wedding, and commercial photographer based in Calgary, Canada. Her work has won many awards and has even been featured on the big screen in Time's Square. 

24: A Chat With Dana Pugh About Pricing

In addition to her fantastic work, Dana is on a mission to help photographers price themselves correctly! 

Make sure you listen to today's episode so you can get a better idea on how to start making a profit on your photography business.

24: A Chat With Dana Pugh About Pricing

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You can see more of Dana's Work here: 

Her Website | Her Facebook Group | Her Pricing Class

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23: A Chat with Joshua Kane about destination wedding photography

On today's episode I had the chance to chat with the amazing Joshua Kane about being a destination wedding photographer. We talk about how his story translates into travels and how his clients fly him all over the world to photograph their celebrations. 

Joshua also shares with us his desire to help the photography industry in a way that is not only educational, but embracing the individuality of each photographer with his upcoming workshop Water for horses.

Listen to today's episode to get to know Joshua, plus get an inside scoop on what it takes to get your photography business on the road! 

Episode 23: A chat with Joshua Kane about Destination Wedding Photography

Here are some of my favorite images from Joshua's destination weddings. All images by Joshua Kane Photography

Episode 23: A chat with Joshua Kane about Destination Wedding Photography
Episode 23: A chat with Joshua Kane about Destination Wedding Photography
Episode 23: A chat with Joshua Kane about Destination Wedding Photography
Episode 23: A chat with Joshua Kane about Destination Wedding Photography
Episode 23: A chat with Joshua Kane about Destination Wedding Photography
Episode 23: A Chat with Joshua Kane about Destination Wedding Photography

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You can see more of Joshua's Work here: 

His Website | His Instagram | Water For Horses Workshop

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22: Embracing Self-Promotion

I know, I know... Just the word "Self- promotion" gives you hives, after all that word has a bit of stigma attached to it. Only people that are self-centered narcissists self-promote, right?

NO!

People that own a business and understand the power of connections self-promote. After all, if you are not talking about your business, then who is?

Episode 22: Embracing Self-Promotion

But let's be clear, self- promotion is an art. The art of flipping the script and instead of taking about how amazing and great you are, you are going to talk about your clients and their stories. 

Are you confused about this? Don't worry. I break it down on today's podcast. 

Episode 22: Embracing Self-Promotion

So grab your headphones, listen to today's chat and don't forget to leave us a review! We love to hear from you :)

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Don't forget to join our Facebook Group! 

www.facebook.com/groups/thetogrepublic/

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21: The Difference Between the $100 & $1000 photographer

Hello Friend! On today's podcast I chat about the difference between photographers that are charging little money and the ones that are making a good living with their craft. Hint, this has nothing to do with location, experience, or even the quality of their work. 

Episode 21: The Difference Between the $100 & $1000 Photographer

So grab your headphones, listen to today's chat, and don't forget to leave us a review! We love to hear from you :)

Episode 21: The Difference Between the $100 & $1000 photographer

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20: A Chat with Rose+ Thomas form Bittersweet Designs About Marketing Materials

Meet Rose + Thomas, founders of BitterSweet Design. As photographers it's crucial that we convey value not only with our images, but also with our brand and marketing materials! 

20: A Marketing Chat About The Importance Of Beautiful Marketing Materials To Convey a Sense Value

On today's chat I got the opportunity to chat with Rose + Thomas about their beautiful work and how useful their products are for photographers. At BitterSweet Design you can find  stunning templates that you can use to improve your branding and elevate your client's experience. 

Join us for a casual marketing chat about the importance of beautiful marketing materials to convey a sense of value

So grab your headphones, listen to today's chat, and don't forget to leave us a review! We love to hear from you :)

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You can find out more about Rose + Thomas founder of  BitterSweet Design here:

Website: www.designbybittersweet.com

Facebook Page: www.facebook.com/designbybittersweet

Instagram: www.instagram.com/designbybittersweet

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19: This Season Take Care Of Yourself

We are entering the busy season! Not only does our business demand a lot from us, but there are also a lot of holidays coming up soon that require our attention. 

Episode 19: Mind & Body. How to take care of yourself during the busy season

The next couple of months can be extremely busy and if you don't take care of yourself you could get burned out and nobody can afford that. 

Episode 19: Mind & Body. How to take care of yourself during the busy season

In today's episode, I chat about the importance of taking care of your mind and body. Self care is even more important that any marketing strategy because without your wellbeing your business will definitely suffer. 

So grab your headphones, listen to today's chat, and don't forget to leave us a review! We love to hear from you :)

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18: The Power of Testimonials

Photography services are a luxury for most people. And because of that, what others say about your business can make or break your studio; word of mouth is a powerful tool!

18: The Power of Testimonials

In today's episode I share with you why testimonials are so important to give credibility and social proof to your business. Listen to get some ideas on how to use testimonials to grow your brand and how to ask your clients for them. 

18: The Power of Testimonials

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17: A Chat with Rachel Brenke Founder of The Law Tog

Meet Rachel Brenke, the lawyer and founder behind The Law Tog.

17: A Marketing Chat with Rachel Brenke Founder of The Law Tog

I found out about her website a couple of months ago when some of her blog posts were shared on a photography group. Her blog is filled with informative articles about the many legal aspects involved in having a photography business and if you like listening to podcasts she also has one that is packed with tons of useful information. 

17: A Marketing Chat with Rachel Brenke Founder of The Law Tog

In addition to all the free content that Rachel shares with her community, she has a shop where you can find contract templates, legal guides, and tax tools.

Listen to today's chat where Rachel explains why it is so important to have your business registered and always use a contract! 

17: A Marketing Chat with Rachel Brenke Founder of The Law Tog

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You can find out more about Rachel and The Law Tog here:

Website: www.thelawtog.com

Facebook Page: www.facebook.com/RachelBrenke2

Instagram: www.instagram.com/rachelbrenke

Facebook Group: www.facebook.com/groups/lawtog

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16: Why Mini Sessions Could Hurt Your Business & What To Do About It

Hello fall! This is the time for pumpkin lattes, sweaters, and mini sessions....

If you are a photographer perhaps you are considering hosting a day for mini sessions, after all everybody else is doing it right?

Episode 16: Why Mini Sessions Could Hurt Your Business & What To Do About It.

But if you have learned something here at The Tog Republic, is that you should never do things in your business just because everybody else is doing it, but instead you should always take a look at the marketing opportunity and evaluate if it's the right move for your business. 

That being said, I don't like mini sessions and I have some valid reasons for it. As a matter of fact, I think that if you are not careful mini sessions can actually hurt your business and leave you exhausted. 

Episode 16: Why Mini Sessions Could Hurt Your Business & What To Do About It.

But I do have to admit there are ways to make mini sessions work! And if you plan a smart strategy they can be not only profitable, but put your name ahead of the competition.

Listen to today's episodes to find out all about mini sessions, why I don't think they are the best strategy for your business, and how to manage the current system to create a similar experience that is not only profitable but is also on brand! 

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15: A Chat With Easton Reynolds About Facebook Ads

Facebook currently has 2 billion active users and I can guarantee that within that large amount of people using the platform your audience is hanging out there! 

We all know that organic reach has decreased significantly, but Facebook has giving us the platform to create ads at very low cost and with the ability to target our audience in a very specific level. 

I had the opportunity to chat with Easton Reynolds, founder of The Art of Six Figures about Facebook ads and how his campaigns have allowed him to reach his ideal brides and book more weddings! 

Facebook Ads for Photographers

I'm not going to sugar coat it and say that advertising in Facebook is easy, but let's be honest it isn't difficult either, and if you want to avoid the learning curve Easton has an amazing class that covers it all! 

Facebook ads for photographers

Listen to today's episode to learn about Facebook ads and how they can transform your business. Easton covers some of the basics in this marketing chat and I can't wait to hear about your experience with this marketing strategy. 

Facebook Ads for Photographers

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You can learn more about The Art of Six Figures here! 

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14: How to Prioritize your emails

There are two kinds of people, the ones that have a clean email, and the ones who have 1000 un-opened emails. What kind of person are you?

I'm a type A personality when it comes to email. I like my email to be clean and organized and as a solopreneur it helps me with my admin tasks and to keep my business productive.

Podcast Episode 14: All About Email Prioritization

If you want to learn more about how to prioritize your email, listen to today's podcast. As always you can always join the conversation on our private Facebook group, see you there! 

Podcast Episode 14: How To Prioritize Your Emails

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13: A Chat With Vanessa Velez About Community Over Competition

Meet Vanessa Velez, she is a destination wedding photographer based in South Florida and the leader of the Tuesday's Together Fort Lauderdale chapter. 

Episode 13: A Marketing Chat With Vanessa Velez About Community Over Competition

I met Vanessa about two years ago when I attended my first Tuesday's Together meeting. I was immediately drawn to her warm personality, kindness and willingness to help out the creative community here in South Florida. 

Being an entrepreneur can be lonely, so finding a group of people that are on the same journey can be not only refreshing, but inspiring! 

Episode 13: A Marketing Chat With Vanessa Velez About Community Over Competition

Listen to today's casual marketing chat with Vanessa to learn a bit more about #CommunityOverCompetition and how to find a local group that can help you grow in your creative business. 

Episode 13: A Marketing Chat With Vanessa Velez About Community Over Competition

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Vanessa also shared with all of us her love for styled shoots and how they can help you group grow not only as artist, but as a community. Take a look at some stunning images from a session she and her group put together in 2016.

Vanessa Velez Photography
Vanessa Velez Photography
Vanessa Velez Photography
Vanessa Velez Photography

 You can see more of this stunning session on her blog + a list of all the vendors that were a part of it.

You can see more of Vanessa Velez' work here: Website | Instragram | Facebook

 

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12: How to reply to emails saying your pricing is too high

Let's be honest for a second and admit that getting an email that reads "Your price is too high, you're our of our budget" is a bit awkward and sometimes it even triggers something within us.

But every now and then, getting and email like that it's part of doing business. There will always be someone  that can afford our services and is not shy about letting us know. 

12: How To Reply To Emails Saying Your Pricing Is Too High. Listen to this podcast now!

Your power relies on the way you reply to those kind of emails, and yes, I do think that as a business owner you should reply to those emails - but in a smart and branded way.

Listen to today's episode to get a new perspective on why replying to those emails can be beneficial to your business, and how to do it in the most professional manner!

Grab some tea, coffee (or your drink of choice) and enjoy this episode. Also, don't forget to share it with your friends. 

12: How To Reply To Emails Saying Your Pricing Is Too High. Listen to this podcast now!

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11: A Chat With Chip Gillespie Founder of Blogstomp

Meet Chip! He's a fantastic wedding photographer based in Texas and founder of BlogStomp - My favorite tool for blogging! 

11: A Casual Marketing Chat with Chip Gillespie founder of BlogStomp

I had the opportunity to chat with him about why I love BlogStomp so much and how thanks to it, I save hours of work every week. 

Chip also shared with us some other amazing tools StompSoftware offers to help minimize the workflow for photographers! 

Go ahead and grab some tea, coffee (or your drink of choice) and enjoy this episode. Also, don't forget to share it with your friends. 

11: A Casual Marketing Chat with Chip Gillespie founder of BlogStomp

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You can find more about BlogStomp here:

Websitie :: http://stompsoftware.com
BlogStomp: http://stompsoftware.com/blogstomp
Tech Support: http://stompsoftware.com/support
Video Demo (short): https://vimeo.com/155262580
Video Tutorial (full): https://vimeo.com/169273314
AlbumStomp: http://stompsoftware.com/albumstomp
AlbumPrufr: http://stompsoftware.com/albumprufr
Facebook User Group: http://www.facebook.com/groups/blogstompusers

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