102: A Conversation About Inclusion & Diversity with Saori + Devante From Spirit Of Revelry
Friend, this episode is an honest and raw conversation with Saori & DeVante, the photography duo behind Spirit Of Revelry.
In this chat, they opened up about their own experiences and share some knowledge on how we can do better in the photography industry.
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YOU CAN FIND MORE ABOUT SAORI & DEVANTE HERE:
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101: How to Upsell by Focusing on Value with McKenzie Bigliazzi
Friends, meet the super cool McKenzie Bigliazzi, she’s a talented photographer and educator based out of Colorado. In today’s conversation we are chatting about how to upsell by focusing on value.
This conversation is really important as we break down some of the misconceptions photographers have around the word “value”. McKenzie also shares with us some great ideas you can implement in your own business.
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YOU CAN FIND MORE ABOUT McKenzie Bigliazzi HERE:
Her Website | Her Instagram | Her FB Group | Cultivate Education
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100: Five reasons IG stories are a great marketing strategy for your business
Friends, let’s celebrate!!! We made it to episode #100 and to celebrate let’s talk about one of my favorite topics: IG STORIES!!!!!
In this episode I share with all of you 5 reasons why IG stories are a great marketing strategy for your business and I also share some examples so you can get inspired!
This episode is less than 15 minutes long and I made sure to keep the information useful and applicable.
Help me celebrate reaching 100 episodes by sharing the podcast with your friends and by leaving me an awesome review! Thank you for being a part of the community, you are the best!
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99: How To finalize a booking & avoid getting ghosted With Michelle Harris
Friends, meet the super talented Michelle Harris! In addition to being a fantastic wedding photographer, Michelle has been educating photographers for years on the art of running a successful business and her speciality, how to book clients!!!
In this episode we chat about how to finalize a booking and a sweet tip to avoid getting ghosted. So if you want to up your booking process this chat is perfect for you!
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YOU CAN FIND MORE ABOUT Michelle Harris HERE:
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98: Como Adaptarnos a Los Cambios & Mantenernos Creativos Con Fer Juaristi (Episode in Spanish)
Nos vamos con el segundo episodio en Español y hoy tenemos como invitado al super talentoso Fer Juaristi.
En esta charla hablamos de tomar riesgos y estar un poco mas abiertos a las posibilidades que se nos presentan. Durante esta pandemia el ser ingenioso ha sido una clave no solo generar ingresos, si no tambien, para explorar otras posibilidades para crecer nuestros negocios.
En este episodio tambien charlamos de como cultivar creatividad especialmente en tiempos dificiles.
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Conectate con Fer Juaristi:
97: How To Create A Strategy For Your Seo With Nina Larsen
I’m so glad to welcome the super talented (and always cool) Nina Larsen to the podcast! In this conversation, Nina explains why having a concrete goal to what you want to achieve with your website is more useful than just focusing on keywords alone.
Nina also explains how to use your knowledge as a photographer to actually create content that your future clients are looking for, and position yourself as an expert.
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In this chat we mentioned several times Fuel Your Photos FB group and class. Here are the links to those:
You can find more about Nina Larsen here:
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96: Tools To help build a Fantastic Website
Friend, I have been doing several Website Reviews and I keep seeing some of the same issues across the board. In this short episode, I share with you some of my favorite tools, platforms, plugins, and companies that can help you get the website of your dreams.
This episode is super short and to the point, but I made sure that the information is useful and that I can point you in the right direction.
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Here are some podcast episodes that can help you on this journey of getting a fantastic website:
95: YOUR ABOUT PAGE IS NOT ABOUT YOU. WHAT?
83: IS BLOGGING DEAD? WITH COREY POTTER
81: FIVE DESIGN FLAWS IN YOUR WEBSITE THAT ARE TURNING VISITORS AWAY
71: A CHAT WITH BRITT + KELSEY ABOUT MISTAKES THAT ARE KILLING YOUR SEO
70: A CHAT WITH DYLAN HOWELL ABOUT SEO FOR PHOTOGRAPHY WEBSITES
Some of the companies & Classes I love:
Prophoto (Amazing Templates for WordPress)
Launch Your Day Dream (Brand + Showit Website Design For Photographers)
Squarespace Template for Photographers
Fuel Your Photos (Seo for Photographers)
My Favorite Plugin for WordPress:
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95: Your About Page is Not About You. WHAT?
Friend, you read that correctly! Your about page is not about you, but instead about what you do for your clients!
I know that sounds weird, or even like a contradiction, but in today’s episode I dive deep into this concept and I explain the reasoning behind it!
So if you want to make your About page a success that ultimately connects you with future clients, this episode is for you!
Another episode that relates to this topic is Episode 73.
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As mentioned in the episode, I’m now offering 1 on 1 website reviews for the lucky photographers who act fast and book their session before my calendar fills up.
In the review, I’m focused on helping you find your voice, and strengthen your brand! If you want to read more about the details + pricing make sure you visit this page.
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Carolina Guzik is a Miami Wedding Photographer and the founder and host of The Tog Republic Podcast. You can find more information about her wedding & family photography on her site just visit www.carolinaguzik.com
94: Como Usar Pinterest Para Generar Mas Trafico En Tu Website (Episode in Spanish)
Bueno y nos vamos con el primer episodio en Español aqui en el Tog Republic!
Si es la primera vez que visitas esta pagina o escuchas este podcast, bienvenido!! Yo soy Carolina Guzik. Soy una fotografa de matrimonios y familias desde hace 10 años y trabajo en Miami.
Hace tres años empece un podcast en ingles acerca de mercadeo, negocios, entrevistas y tips en el mundo de la fotografia y ahora quiero expander mi comunidad a los paises de habla hispana, asi que si eres un fotografo de bodas o de familia y hablas Español este lugar fue creado pensando en ti!
En este primer episodio voy a hablar de un tema que me encanta y es Pinterest!
Pinterest es un buscador usado por muchisimas parejas para planear sus bodas, y muy pocos fotografos usan la plataforma para promocionar su trabajo en una forma organica! Asi que como te puedes imaginar, hay mucho espacio para crecer.
En este episodio les cuento yo como uso Pinterest para conectarme con futuros clientes, y como uso la plataforma para atraer mas trafico a mi website.
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Carolina Guzik is a Miami Wedding Photographer and the founder and host of The Tog Republic Podcast. You can find more information about her wedding & family photography on her site just visit www.carolinaguzik.com
93: Four Marketing Lessons I Learned After Buying A Natural Deodorant
Friend, you might be thinking WTH does a natural deodorant have to do with your photography business, and the answer is nothing! (unless, you stink and you need a good deodorant right now).
And this is one of the things I LOVE about marketing! You can learn marketing strategies from ANY business, and apply them to your own.
So in this episode I share with you four marketing strategies a deodorant company used to get my money and have me raving about their brand. After all this is also the goal we have for our own business, right?
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Carolina Guzik is a Miami Wedding Photographer and the founder and host of The Tog Republic Podcast. You can find more information about her wedding & family photography on her site just visit www.carolinaguzik.com
92: Simple Sales System With Annemie Tonken
I’m so glad to welcome the amazing Annemie Tonken to the podcast for a second time!
This episode is packed with great information on how to set up a system that will allow you to fulfill your financial goals without having to sacrifice time with your family!
If you love the idea of doing IPS, but currently you don’t have the time or energy to do so, this chat will give some great ideas about how to cater to your clients and deliver a flawless experience without the time commitment of in-person sales.
Annemie is also the host of the amazing podcast called This Can’t Be That Hard, and she also has an amazing class called The Simple Sales Blueprint.
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!
You can find more about Annemie Token here:
Her Podcast | Her Facebook Group | Her Simple Sales Blueprint Class
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91: How to Scale Your Wedding Business With Kellie Daab
Meet Kellie Daab, she is the founder of Wedding Industry Institute. With over 14 years of experience as an event planner and educator, she has taught wedding pros who to scale their business applying 4 core strategies.
So if you want to take this time and explore the possibility of scaling your business, listen now! :)
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You can find more about Kellie Daab here:
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90: Converting Inquiries Into Clients With Alan Berg
This has to be one of the most important steps in your business: converting a lead into a client!
In today’s episode, I had the chance to speak with Alan Berg about this topic and he shares with us so many amazing tips and strategies you can start using right now!
Alan Berg has extensive sales management and marketing experience ranging from publishing two wedding magazines to Vice President of Sales and Education at The Knot.
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You can find more about Alan Berg here:
His Website | His Books |
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89: How Engaged Couples Are Using Instagram with Lauren Grove
Lauren Grove is the founder and editor of Every Last Detail a blog focusing on giving couples the right tools so they can plan the wedding of their dreams.
Being that she is constantly speaking to engaged couples, Lauren has been collecting data so wedding pros can understand how couples are making their decisions.
In today’s episode, Lauren shares with us how engaged couples are using Instagram to plan the wedding and connect with possible vendors.
This episode is packed with information and data Lauren has collected, so listen now to gain some insights into this fantastic topic.
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WATCH THIS EPISODE
You can find more about Lauren Grove here:
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88: Understanding Google Analytics With Britt + Kelsey
If you haven’t met Britt + Kelsey from Launch Your DayDream you are missing out!
This duo is super knowledgeable in all things design, and today we are covering a topic that’s crucial for the success of your website and the content you create: Google Analytics!
So if this topic scares you, or you don’t even know where to start, Britt + Kelsey will guide you and teach you how to use this amazing tool.
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You can imagine that this topic is dense and it will be impossible to cover it all in just a 40-minute call, so if you love this chat and know you want to learn more about it, Britt + Kelsey have a very detailed class covering all the aspects of this topic.
Get Boost Your Website Traffic Bundle for Photographers now
Use the coupon code of TOGREPUBLIC, to get $50 off
You can find more about Britt + Kelsey here:
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87: Pinterest: A Client's Journey
In today’s episode, I talk about the client’s journey on Pinterest and how they use the platform to get inspiration and take action.
With 40 million engaged couples using Pinterest to plan their wedding, you should consider your Pinterest marketing strategy and understand how the buying process is not linear in Pinterest, but instead a layered process.
LISTEN TO THE PODCAST
So you listened to the podcast episode and now you want to turn your Pinterest account into a traffic machine for your website? Great, let me introduce to you THE ART OF PINNING! a self-paced class where I teach you step by step how to get this done!
This class has seven modules and you will have access to them forever and ever. You can learn at your own pace and revisited the content at your convenience.
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Carolina Guzik is a Miami Wedding Photographer and the founder and host of The Tog Republic Podcast. You can find more information about her wedding & family photography on her site just visit www.carolinaguzik.com
86: Legal COVID-19 chat with Paige Hulse
With so many legal questions regarding COVID-19 and contracts, I wanted to speak with a lawyer to get some clarity on this matter.
Meet Paige Hulse, a fantastic lawyer that works with creatives! In this chat, Paige answered some of the main legal questions we are now facing at this unprecedented time in our businesses.
If you have been wondering about some of the legal aspects, liability, and obligations you might be facing due to the pandemic, this educational chat might clarify some of those questions. Keep in mind that this is an educational chat and if you need legal advice, you need to contact an attorney in your city.
If you find this episode to be useful, please share it with your photographer friends! This is the time to share the good news, uplift each other, and collectively show up for the people we serve.
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You can find more about Paige Hulse here:
Her Website | The Creative Law Shop | COVID-19 FREE Resources
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85: How To Be Of Service During The Pandemic with Annie Lee
In times of high stress and uncertainty, you can still do good both to the wedding industry and the world.
In this episode, I had the opportunity to chat with Annie Lee, a fabulous event planner, about how to serve your clients, your community and help your industry during this pandemic.
Annie shared with us her story and the things that she is doing in the community, a conversation that can inspire you to take action too.
If you find this episode to be useful, please share it with your photographer friends! This is the time to share good news, uplift each other and collectively show up fo the people we serve.
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Feel free to use this graphic to post on your IG or social media accounts. Annie has created a library of graphics that you can access here
You can find more about Annie Lee here:
Her Instagram | Her Website | Save The Event Industry Website
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84: How To Handle Chaos During a Pandemic
Friend, this is the very first episode that I record since the COV-19 pandemic, and in a sea of distress and bad news, I want to bring some light into your world.
In this episode, I cover how to handle the chaos in a positive way. I share with you actionable steps that you can take right now both for your personal life as well as your business.
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If you find this episode to be useful, please share it with your photographer friends! This is the time to share good news, uplift each other and collectively show up fo the people we serve.
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Carolina Guzik is a Miami Wedding Photographer and the founder and host of The Tog Republic Podcast. You can find more information about her wedding & family photography on her site just visit www.carolinaguzik.com
83: Is Blogging Dead? With Corey Potter
Friend, this is the million-dollar question: “IS BLOGGING DEAD?”.
With so many outlets to promote your work like Pinterest, Instagram and Facebook blogging has moved to the back of the line. But Blogging still is the OG of marketing! It has so many benefits that can help your business get noticed, that ignoring could hold your business back, and you don’t want that, right?
In today’s episode I had the opportunity to chat with the fantastic Corey Potter, he is the co-founder of Fuel Your Photos and with years of experience in SEO and the wedding industry he knows the best practices for blogging!
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You can find more about Corey Potter here:
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