82: Five Reasons To Love Pinterest
My LOVE for Pinterest runs deep! You see, thanks to this platform my work gets seen daily by couples planning their wedding! It also sends those couples to my website where I have the chance to convert them into clients.
Although the platform is not new, there are just a few photographers using it for their business, so there still is plenty of opportunities for you to create an audience and a marketing strategy that will deliver results.
In today’s podcast episode I share with you five reasons to love PINTEREST! Go ahead and fall in love with this platform too :)
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So you listened to the podcast episode and now you want to turn your Pinterest account into a traffic machine for your website? Great, let me introduce to you THE ART OF PINNING! a self-paced class where I teach you step by step how to get this done!
This class has seven modules and you will have access to them forever and ever. You can learn at your own pace and revisited the content at your convenience.
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81: Five Design Flaws in Your Website That Are Turning Visitors Away
Friend, in my private Facebook Group (are you in? If not what are you waiting for, JOIN NOW) I do monthly website reviews, is one of my favorite things to do as I can help fellow photographers improve their site and make better first impressions.
But after reviewing over 50 websites, I noticed a lot of people were making the same design mistakes! These are so simple to fix and believe me, they will improve your website significantly!
In today’s episode, I cover 5 design flaws in your website that are turning visitors away! Four of them you can fix right away, so go ahead and listen to this episode now!
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Carolina Guzik is a Miami Wedding Photographer and the founder and host of The Tog Republic Podcast. You can find more information about her wedding & family photography on her site just visit www.carolinaguzik.com
80: How to get testimonials and what to do with them
Friend, if you are not asking for testimonials from your former clients you are missing out! I know this could be scary, and your impostor syndrome might kick in and tell you not to do it, but believe me, you want to do this! Your business needs this.
Let me explain:
Whenever we are about to enter into a financial transaction, whether it is eating out at a new restaurant or staying in a hotel the first thing we do is look for reviews.
We want to hear from a third party their thoughts on their own experience! We want to know if they had a good time because if they did chances are we will too!
The same applies to your photography business! Future clients want to double-check that what you claim on your website is true, and that’s a good thing because once they read your testimonials they will see that your business is honest and trustworthy.
So in today’s episode I cover all the aspects as to why you need testimonials, how to get them, when to ask for them and what to do with them once you receive them!
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Carolina Guzik is a Miami Wedding Photographer and the founder and host of The Tog Republic Podcast. You can find more information about her wedding & family photography on her site just visit www.carolinaguzik.com
79: How to Promote Your Business To Attract Engaged Couples
Today’s episode is less than 15 minutes but is packed with ideas on how to promote your business to attract engaged couples.
During the holidays a lot of people get engaged and Valentine’s day is just around the corner, so this is the time to start planning your content to attract new clients.
As always, I’d love to hear from you! Did you like this episode? Let me know via Instagram :)
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78: How to Standout in Your market With Robert Hill
We all want to standout. We all want our business to be successful and to find the secret formula that will take us there.
But what if I tell you that you already have what you need to standout.
What if “standingout” means being yourself. Showing up as you are and let your personality be the force that moves your business?
In today’s chat, I had the opportunity to chat with the amazing Robert Hill about what standingout means, and how we can all use some vulnerability to move our business forward.
I’m going to be honest, and say I thought this conversation was going to be more businessy… I’m used to things like that, but Robert led the conversation to a vulnerable place and we ended up talking about the personal aspects of what makes a business different from the competition and I’m so glad he shared with all of us a more personal aspect to doing business.
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77: Enhancing The Client Experience With Manolo Doreste
I’m going, to be honest in here and say this out loud: you could take the most amazing images, but if your client experience is poor your business will suffer.
This concept takes me to one of my favorite quotes of all times:
People will forget what you said,
people will forget what you did,
but people will never forget how you made them feel
Maya Angelou
So friends, spending time and effort in your client experience is crucial! The way you interact with your clients is crucial for the success of your business. Do you want raving clients? Then look past your pretty photos and focus on creating a complete experience for your clients.
In today’s episode, I had the opportunity to chat with the uber charismatic and so talented Manolo Doreste. His client experience is flawless and he covers his approach in this episode.
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You can find more about Manolo Doreste here:
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76: How To Grow Your Photography Team With Fran Boloni
Meet Fran Boloni a.k.a The Paris Photographer!
His iconic images will make you want to travel to Paris ASAP, and I’m not the only want to think like this, with over 1 THOUSAND events book thus far for 2019 many couples can wait to arrive in the city of love to be photographed by The Paris Photographer.
You might ask, how could someone book, and execute 1K events?? Well, you definitely need a team for that!
In this episode, we chat about how Fran grew his business to have 6 associates photographers working under his brand, his approach to teamwork and some tips so you can grow your team!
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You can find more about The Paris Photographer here:
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75: HOW to GO FROM MAINSTREAM TO LUXURY with KT MERRY
This is one of the most talked-about topics in FB groups: “How do I book luxury weddings?”
In today’s chat, I had the opportunity to talk with the amazing KT Merry who has been photographing luxury weddings around the world for over 10 years.
KT shares with us her knowledge about the luxury industry, mistakes she sees photographers do when transitioning from mainstream to luxury, and she even shares with us some tips to elevate your brand.
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You can find more about KT Merry here:
KT has a fantastic guide that can help you identify seven mistakes photographers make.
Make sure you download it here
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74: how to TAKE CREATIVE RISKS with Oak & Iron Photography
Have you seen those cool pictures and you wondered if your clients would like to try something new and different?
This is today’s topic and I couldn’t be more excited to chat about it with Bianca + Kyle Thompson, the fabulous duo behind Oak & Iron Photography.
In this episode we talk about taking creative risks, pushing your imagination and allowing yourself to try something new!
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73: How to Discover who your ideal client is with Erin Youngren
We all know that in order to have a successful business we need clients that will pay our creative fee, but who are these people?
How do we find out who our ideal client is?
This is the million-dollar question, and getting a clear answer means that we can market to them, talk to them, and sell to them!
I’m going to be honest and say this is not an easy question to tackle and you might take days, months, or even years to get it right, but Erin Youngren has a brilliant way to identify who your ideal client is, so listening to this episode can literally save you time and money!
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You can find more about Erin Youngren here:
ERIN HAS AN AMAZING FREE MASTERCLASS ABOUT HOW TO FILL YOUR CALENDAR WITH DREAM CLIENTS! MAKE SURE YOU WATCH IT HERE
rin
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72: HOW TURN PINTEREST INTO A TRAFFIC MACHINE FOR YOUR WEBSITE IN 3 SIMPLE STEPS!
Are you having a hard time driving traffic to your website?
Is S.E.O overwhelming you?
Are the people visiting your website not the right kind of visitors (a.k.a they are not converting into clients)?
If the answer to one, or all three of those questions is yes, then you are in the right place!
In today’s episode, I share with you 3 simple steps that you can use RIGHT AWAY to implement a successful Pinterest strategy! Believe me, with 40 million engaged couples using Pinterest per year, you want to make sure you using Pinterest as a funnel to move some of that traffic into your website!
Full discloser, this episode has great content and I’m also promoting my Pinterest class! If you’re interested here’s the link: https://thetogrepublic.teachable.com/p/the-art-of-pinning
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71: A Chat With Britt + Kelsey About Mistakes That Are Killing Your SEO
Britt + Kelsey are the ladies behind Launch Your Day Dream , a company that specializes in helping photographers with their branding needs.
I had the chance to speak to them about mistakes that are killing your SEO and how to fix them!
Some of the things we covered on this chat are:
why your website needs to be mobile friendly.
why you need to have good copy on your home page
why you should blog (and some tips on what to blog about)
Make sure your listen to this episode because Britt + Kelsey share tons of tips not only about SEO, but also branding!
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You can find more about Britt + Kelsey here:
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70: A Chat With Dylan Howell About SEO for photography websites
Meet Dylan Howell a photographer based in Oregon with a passion for search engine optimization (SEO). In this episode I had the chance to talk with Dylan about SEO for photography websites and how you can improve your ranking.
If you are ignoring this aspect of your business is time you change your perspective on this topic and start learning about SEO.
The main goal of SEO is for your website to be more visible, and have a better chance to be discovered by future clients, and we all want that, right?
In this episode we cover some of the immediate things you can change TODAY to improve your SEO for your photography website.
Dylan Howell has a wealth of knowledge about SEO for photography websites and he shares some amazing information on this episode.
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>
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You can find more about Dylan Howell here:
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69: A Chat With Henry Jimenez About How To Create a Strong IG Community
Meet Henry Jimenez! He's only 21 years old and already he is one of the most sought after photographers in Mexico. In the last year, he's traveled to Japan, Bali, Iceland, Holland, Spain and the US photographing celebrities and IG influencers.
His IG account continues to grow while he engages with his audience in a casual and fun way.
Henry has cracked the IG code and he knows that in order to grow you audience and attract clients you need to be yourself and have a lot of fun!
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You can find more about Henry Jimenez here:
His Website | His Instagram | His Youtube Channel
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68: The Dos and Don'ts of Instagram
Instagram… I love it and I disliking at the same time.
It’s a fantastic platform, and if used correctly it can really help your business!
But the algorithm can make you do desperate things in the name of engagement and this is what this episode is all about.
Listen now to find out the biggest “marketing strategy” that you need to avoid at all cost and what to do instead!
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THIS WEEK ON PATREON
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67: A Chat With Chuy About How to Create Steamy & Intimate Portraits
Friends, meet Chuy! He’s a badass photographer based in L.A and his photos are not only fun, but also steamy, and intimate!
He’s not a boudoir photographer, nor is he posing women in cliche sexy angles! Instead, he’s capturing real intimate moments between couples!
His work is unique and deeply engaging. This chat is one of my very favorites! Listen to this episode and get completely inspired by Chuy!
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THIS WEEK ON PATREON
Patreon it's a membership channel where you can watch all the tutorials I create about branding, blogging, and business for only $10 a month. You can cancel your membership at anytime no questions asked.
66: A Chat With Celia D. Luna About How To Use Photography To Empower Women
One of the things that I love the most about photography is the power it gives us to make an impact in our subjects’ lives.
Meet the super talented Celia D. Luna, she is a photographer that specializes in fashion and portrait photography.
She had a culturally rich childhood immersed in the Andean folklore and traditions of rural Peru. This colorful and magical landscape shaped her exuberant approach to photography and fashion.
In today’s chat we talk about her style, why she loves to work with women, and how we can use photography to empower those around you.
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THIS WEEK ON PATREON
Patreon it's a membership channel where you can watch all the tutorials I create about branding, blogging, and business for only $10 a month. You can cancel your membership at anytime no questions asked.
You can find more about Celia D. Luna here:
Her Website | Her Instagram | Her Facebook Page
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65: Why Did I Delete My Email From My Phone
Hello Friends! In today chat I talk about why I deleted my email from my phone and how it has affected my business, spoiler alter: my business still is running! :)
You might think that you can’t do this! That this is crazy, but believe me this is the best present you can give to yourself and those around you!
In the famous words of Tom Haverford: “Treat yo’ self!”
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This Month on Patreon you can find the following tutorials:
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64: A Chat With Sianne Chong Sprague About Branding
Meet Sianne! She’s an amazing brand strategist that helps creatives tell their story, attract their ideal clients, grow a strong brand, and make more money.
I knew a chat with Sianne was going to be very useful for my fellow photographers as we very often get caught up in creating beautiful photos and forget to build a brand around our business.
In this chat, Sianne shared with us some amazing knowledge plus the difference between brand, brand identity, and branding.
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WANT MORE MARKETING TIPS?
Join us on Patreon where I share bi-weekly tutorials about all things marketing, blogging, & branding.
This Month on Patreon you can find the following tutorials:
You can find more about Sianne here:
Her Website | Her Instagram | Her Facebook Page | Her Pinterest
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63: A Chat With Igor Demba About How To Interact With Clients To Get Natural Looking Images
Getting natural-looking images is every photographer dream! We want our clients to look happy, comfortable and obviously natural. Stiff posing it’s a thing of the ’80s and I’m glad things have changed.
I have to be honest and admit that it took me years to feel comfortable posing my clients and it showed in my work, and I can also tell you that this is something you can learn and master yourself!
In today’s episode, I had the chance to chat with the amazing and super talented Igor Demba, his images are always so full of emotion that I knew he could share his knowledge with all of us.
This chat is very casual but full of great info. Spoiler alert, getting natural images of your clients it’s easier than what you think… so stop overthinking it!
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Join us on Patreon where I share bi-weekly tutorials about all things marketing, blogging, & branding.
This Month on Patreon you can find the following tutorials:
You can find more about Igor here:
His Website | His Instagram | His Facebook Page
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Turn Pinterest into a traffic machine for your website!
I LOVE Pinterest and you will too! Get this freebie right now!
Get an honest website Review!
With my 10 years experience as a photographer and my background in Advertising and Marketing, I can give you the tools you need to make major improvements in your website.
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