34: How To Market Your Photography Business Like Cardi B

Love it or hate it Cardi B is EVERYWHERE! Her marketing game is on point and there are so many lessons we can learn from her and apply to our photography business!

In todays' chat I had the opportunity to talk with the fabulous Stephanie Sonju ( Perhaps your remember her from her episode about Documentary Family Sessions) about Cardi B and how to find inspiration in other industries that we can apply to our own photography business. 

This episode was a lot of fun, but don't think it was all jokes. Cardi B has some amazing marketing strategies and we discussed them in detail here. Make sure you listen to this episode and apply a thing or two to your own photography business.

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33: A Chat With Annemie Tonken About The Business of Family Photography

Meet Annemie Tonken, the photographer behind Megapixie Photography a fine art child & family photography studio in Chapel Hill, NC.

Annemie is also one of the founders of The Family Narrative, a retreat for family photographers. 

During our chat we talked about the importance of running a sustainable family photography business, how to say no to things you don't want to do in your business, and the importance of community to succeed in this industry.

Here are some images from her portfolio, enjoy!

 All images are by Annemie Tonken

Make sure you listen to today's episode so you can get a better idea of how to start making a profit on your photography business.

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You can see more of Annemie's Work here: 

Her Website | Her Instagram | Her Facebook Page

The Family Narrative

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32: A Chat With Alex Beadon About Instagram Stories

Meet Alex Beadon, she is the queen of IG stories and on today's chat she shares with us tons of information about this topic. 

Let's be honest, when was the last time you checked your IG??

Probably within the last hour, right? You probably spend at least 10 minutes watching IG stories and if  you did that your ideal client is probably doing the same.

So here's an idea, let's use IG stories to connect with future clients, and market your business in a fun way! 

As a former photographer, Alex shares with us her unique perspective so we can amplify the reach IG stories have with our ideal clients. This chat is fantastic so make sure you listen and implement some of her tips! 

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You can find out more about Alex here: 

Her Website | Her Instagram | Her Facebook Page

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31: What Kind of Content Your Newsletter Should Include?

I love newsletters, but I'm going to be honest and say that it's not an easy breezy marketing strategy. But for those who take the time to build a list, this can be the perfect tool to improve brand awareness.  It's also an effective way to keep your clients and potential customers thinking about you.

Crafting a newsletter that will have high open rates plus an impact on your readers requires some thoughtful planning. 

In today's episode I cover some important content that your newsletters should have and I give you some ideas so you can send out a newsletter of your own this week! 

So grab your headphones and listen to today's chat. Don't forget to leave us a review! We love to hear from you :)

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30: A Chat With Bianca + Kyle Thompson About How To Make Your Website Irresistible

Have you ever wondered how to make your website irresistible??? Well on today's chat the amazing Bianca + Kyle Thompson - the Duo behind Oak and Iron Photography, give us their views on this amazing and important topic.

Did you know that you only have 5 seconds to capture somebody once they land on your site?? Yes, 5 seconds! CRAZY, but it is true! So if your site is not amazing, you are missing out on the opportunity to connect with new clients and that means you just lost money. 

Listen to today's podcast to get some insight on what makes a website irresistible and tips you can implement right now! 

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You can see more of Bianca + Kyle's work here: 

Their Website | Their Instagram | Their Facebook Page

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29: A Chat With Posy Quarterman About Family Photography

Meet Posy! She is a very talented family photographer based out of Portland, Oregon. She has been in business for the past 10 years over which she has learned a thing or two about family photography. 

Her style is fresh, easy going, and her images are filled with raw emotions! She is also one of the founders of The Family Narrative, a retreat for family photographers. 

In today's podcast we chat about connecting with your clients plus some other tips that you can implement in your business right away. Posy also gave us an introduction about The Family Narrative and why this retreat is amazing! 

Here are some images from her portfolio, enjoy!

 All images are by Posy Quarterman

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You can see more of Posy's Work here: 

Her Website | Her Instagram | Her Facebook Page

The Family Narrative

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28: 5 Steps I Take After Receiving an Inquiry

I love when I get an inquiry email! It's exciting to see that people are engaging with my brand and looking at the possibility of doing business together! 

But if you are not keeping track of your inquiries things can get out of hand easily. You can loose focus on what you are doing and possibly miss a client; and of course you don't want that! 

So listen to today's podcast where I share 5 simple steps I take once I receive an inquiry! I also chat about contact forms and why you need to have a good one on your site :)

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27: How to Market Like The Real Housewives

Guilty! I watch (and love) the Real Housewives franchise. It's mindless t.v but we all need our outlet to decompress! 

That being said, there are some amazing marketing tips on this series - Yes, I know it sounds crazy, but it is true!  These ladies not only know drama, but they also know what business is all about and how to get that money! 

So if you are wondering how to market your own photography business like The Real Housewives of (insert your favorite city) then go ahead and listen to today's episode.

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Want more? 

Of course you do! Go ahead and join our private Facebook community where over 300 like minded, and AWESOME, photographers share tips and marketing strategies. See you there! 

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26: A Confused Mind Doesn't Buy

Hear me out, a confused mind doesn't buy! 

You want to be a great photographer that has tons of products for your clients and you want to give them many many options to choose from...right? But guess what? While you think this is a fantastic idea, the reality is that you may be overwhelming them with all that information. And guess what? An overwhelmed mind doesn't buy! 

So listen to today's chat where I explain why K.I.S.S (Keep It Stupid Simple) is the best approach for your business :) 

Also, don't forget to join our Facebook Group! Great content and tons of talented & amazing people over there! 

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25: Having an Olympian Mindset Will Transform Your Business

So I'm very excited about the Winter Olympics! They're fun and entertaining, but mostly I'm mind blown by the dedication, commitment and resilience of the athletes. That's got me thinking what if we treated our photography business as if it were the Olympic Games?? If that was the case we'd be athletes competing for gold medals and putting our heart and soul to give it all to win! Check out todays podcast to discover how having an Olympian mindset can elevate your business.

Listen to today's episode to get an idea of why perseverance and commitment is what brings home the gold! And if you want to read more about this topic you can head over to this blog post that I wrote 2 years ago during the Summer Olympic Games. 

As promised, here is the video about Michael Phelps. Make sure you watch this to get super pumped! :)

Legacies like his are built over a lifetime like this. Michael Phelps returns for one last time. It's what you do in the dark, that puts you in the light. #RuleYourself #IWILL soundtrack: The Kills "The Last Goodbye"

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24: A Chat With Dana Pugh About Pricing

Meet the amazing Dana Pugh, she's a family, wedding, and commercial photographer based in Calgary, Canada. Her work has won many awards and has even been featured on the big screen in Time's Square. 

In addition to her fantastic work, Dana is on a mission to help photographers price themselves correctly! 

Make sure you listen to today's episode so you can get a better idea on how to start making a profit on your photography business.

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You can see more of Dana's Work here: 

Her Website | Her Facebook Group | Her Pricing Class

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23: A Chat with Joshua Kane about destination wedding photography

On today's episode I had the chance to chat with the amazing Joshua Kane about being a destination wedding photographer. We talk about how his story translates into travels and how his clients fly him all over the world to photograph their celebrations. 

Joshua also shares with us his desire to help the photography industry in a way that is not only educational, but embracing the individuality of each photographer with his upcoming workshop Water for horses.

Listen to today's episode to get to know Joshua, plus get an inside scoop on what it takes to get your photography business on the road! 

Here are some of my favorite images from Joshua's destination weddings. All images by Joshua Kane Photography

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You can see more of Joshua's Work here: 

His Website | His Instagram | Water For Horses Workshop

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22: Embracing Self-Promotion

I know, I know... Just the word "Self- promotion" gives you hives, after all that word has a bit of stigma attached to it. Only people that are self-centered narcissists self-promote, right?

NO!

People that own a business and understand the power of connections self-promote. After all, if you are not talking about your business, then who is?

But let's be clear, self- promotion is an art. The art of flipping the script and instead of taking about how amazing and great you are, you are going to talk about your clients and their stories. 

Are you confused about this? Don't worry. I break it down on today's podcast. 

So grab your headphones, listen to today's chat and don't forget to leave us a review! We love to hear from you :)

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21: The Difference Between the $100 & $1000 photographer

Hello Friend! On today's podcast I chat about the difference between photographers that are charging little money and the ones that are making a good living with their craft. Hint, this has nothing to do with location, experience, or even the quality of their work. 

So grab your headphones, listen to today's chat, and don't forget to leave us a review! We love to hear from you :)

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20: A Chat with Rose+ Thomas form Bittersweet Designs About Marketing Materials

Meet Rose + Thomas, founders of BitterSweet Design. As photographers it's crucial that we convey value not only with our images, but also with our brand and marketing materials! 

On today's chat I got the opportunity to chat with Rose + Thomas about their beautiful work and how useful their products are for photographers. At BitterSweet Design you can find  stunning templates that you can use to improve your branding and elevate your client's experience. 

So grab your headphones, listen to today's chat, and don't forget to leave us a review! We love to hear from you :)

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You can find out more about Rose + Thomas founder of  BitterSweet Design here:

Website: www.designbybittersweet.com

Facebook Page: www.facebook.com/designbybittersweet

Instagram: www.instagram.com/designbybittersweet

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19: This Season Take Care Of Yourself

We are entering the busy season! Not only does our business demand a lot from us, but there are also a lot of holidays coming up soon that require our attention. 

The next couple of months can be extremely busy and if you don't take care of yourself you could get burned out and nobody can afford that. 

In today's episode, I chat about the importance of taking care of your mind and body. Self care is even more important that any marketing strategy because without your wellbeing your business will definitely suffer. 

So grab your headphones, listen to today's chat, and don't forget to leave us a review! We love to hear from you :)

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18: The Power of Testimonials

Photography services are a luxury for most people. And because of that, what others say about your business can make or break your studio; word of mouth is a powerful tool!

In today's episode I share with you why testimonials are so important to give credibility and social proof to your business. Listen to get some ideas on how to use testimonials to grow your brand and how to ask your clients for them. 

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17: A Chat with Rachel Brenke Founder of The Law Tog

Meet Rachel Brenke, the lawyer and founder behind The Law Tog.

I found out about her website a couple of months ago when some of her blog posts were shared on a photography group. Her blog is filled with informative articles about the many legal aspects involved in having a photography business and if you like listening to podcasts she also has one that is packed with tons of useful information. 

In addition to all the free content that Rachel shares with her community, she has a shop where you can find contract templates, legal guides, and tax tools.

Listen to today's chat where Rachel explains why it is so important to have your business registered and always use a contract! 

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You can find out more about Rachel and The Law Tog here:

Website: www.thelawtog.com

Facebook Page: www.facebook.com/RachelBrenke2

Instagram: www.instagram.com/rachelbrenke

Facebook Group: www.facebook.com/groups/lawtog

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16: Why Mini Sessions Could Hurt Your Business & What To Do About It

Hello fall! This is the time for pumpkin lattes, sweaters, and mini sessions....

If you are a photographer perhaps you are considering hosting a day for mini sessions, after all everybody else is doing it right?

But if you have learned something here at The Tog Republic, is that you should never do things in your business just because everybody else is doing it, but instead you should always take a look at the marketing opportunity and evaluate if it's the right move for your business. 

That being said, I don't like mini sessions and I have some valid reasons for it. As a matter of fact, I think that if you are not careful mini sessions can actually hurt your business and leave you exhausted. 

But I do have to admit there are ways to make mini sessions work! And if you plan a smart strategy they can be not only profitable, but put your name ahead of the competition.

Listen to today's episodes to find out all about mini sessions, why I don't think they are the best strategy for your business, and how to manage the current system to create a similar experience that is not only profitable but is also on brand! 

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15: A Chat With Easton Reynolds About Facebook Ads

Facebook currently has 2 billion active users and I can guarantee that within that large amount of people using the platform your audience is hanging out there! 

We all know that organic reach has decreased significantly, but Facebook has giving us the platform to create ads at very low cost and with the ability to target our audience in a very specific level. 

I had the opportunity to chat with Easton Reynolds, founder of The Art of Six Figures about Facebook ads and how his campaigns have allowed him to reach his ideal brides and book more weddings! 

I'm not going to sugar coat it and say that advertising in Facebook is easy, but let's be honest it isn't difficult either, and if you want to avoid the learning curve Easton has an amazing class that covers it all! 

Listen to today's episode to learn about Facebook ads and how they can transform your business. Easton covers some of the basics in this marketing chat and I can't wait to hear about your experience with this marketing strategy. 

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You can learn more about The Art of Six Figures here! 

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