197: Errores Que Estás Cometiendo En Tu Página De Inicio(Episode in Spanish)

Buenos amigos y rompemos el silencio de más de un año sin crear episodios en español con este episodio que está lleno de valor y superimportante para que le ponga un poco de cuidado a su página de inicio.

Después de hacer más de 100 revisiones de páginas web, veo que muchos fotógrafos están cometiendo los mismos errores que no solamente les está afectando su posicionamiento en Google, sino también la clase de experiencia que visitantes tienen en su página web.

Con este episodio espero entienda lo importante que es tener una buena estructura en su página web y más importante aun, que entiendan que un buen website es una herramienta indispensable para su negocio.

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196: Six Major Mistakes You Are Making on Your Portfolio Page

Friend, I’m going to continue talking about websites, because I know firsthand what a great tool it is to get your name out there and connect you with amazing clients!

In today’s episode, I cover six major mistakes I keep seeing on Portfolio pages! These mistakes are not about photography, but instead, they are mistakes about branding, website functionality, and visitors’ experiences.

These mistakes can be costing you money because if a visitor doesn’t find your website easy to use, guess what? They are going to leave, without even inquiring, and we definitely don’t want that.

Obviously, in this episode, I not only address the mistakes, but most importantly I give you options and ideas to fix them!

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If you find this episode helpful, perhaps you are interested in having me do a full review of your site, if so you can find all the information here: All you need to know about booking a website review

And if you want to ease into this topic, perhaps joining me on Patreon is the next step for you!

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195: The Benefits of setting up a Google Business Profile

Friend, if you are not using Google Business Profile you are definitely missing out! This free tool is a great asset!

In this episode, I cover some of the major benefits of getting this account set up right away. I also address some of the hesitations you might have.

For my friends on Patreon, I have an extra present and I’m sharing with them two email templates I use to easily collect reviews! Want to access them? Join today!

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194: Five Major Mistakes You Are Making On Your Homepage

Friend, after reviewing hundreds of websites, I”m here to share with you five major mistakes the majority o photographers are making on their homepages!

But I’m not only pointing out the mistakes, obviously, I’m also giving you tips on how to fix them!

If you find this episode helpful, perhaps you are interested in having me do a full review of your site, if so you can find all the information here: All you need to know about booking a website review

And if you want to ease into this topic, perhaps joining me on Patreon is the next step for you!

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193: Do you really need a mentor?

Hi friend! Today is a solo episode and I want to talk to you about mentors and the different ways you can be a mentee (you will hear that I had a bit of a problem with this word 🤣)

In this episode, I share with you my own experiences after paying thousands of dollars in mentorships, classes, and subscriptions. Are they worth it? Do you need them to grow your business? Listen now to find out!

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192: How To Create Disruptive Work with Eugene Drake

Friend, meet Eugene Drake the founder and creative director of The Drakes, award-winning filmmakers and photographers, specializing in wedding cinematography.

Eugene was born in Venezuela. He is passionate about storytelling, human connections, and keeping memories.

Early in life, he felt a calling for the arts which led him to study Graphic Design. While exploring arts, he started a clothing brand, organized a local design market, and acted in theater for almost ten years.

Eventually, he transitioned to director's assistant and opened a creative agency in 2009 for media content. He has been a filmmaker, and photographer since. His work has been getting notoriety after winning national and international awards.

Before we jump into the meat of this conversation let’s define what the word “disruptive” means:

DISRUPTIVE

dis·​rup·​tive | \ dis-ˈrəp-tiv \

adjective

  1. causing or tending to cause disruption.

    • innovative or groundbreaking.

The Drakes work is exactly this, innovative, fresh, fun, and unique.

In this episode, Eugene shares with us, how he feeds his creativity and the steps he takes to create work that stands out from the competition.

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191: Why Unplugging Is Great For Your Business

After unplugging from my business and the internet, for two weeks I came back recharged and ready to work!

In this episode I chat about why unplugging is great for creativity, how to set boundaries with your clients so you can disconnect and some of the systems you should have in place before doing so.

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190: How to be a good second shooter with Wild Heart Workshops

Friend meet Casey + Mandy two friends and fellow photographers that saw a need in the industry and created a workshop catering to photographers that want to be better second shooters.

In today’s episode, we talk about how to approach photographers that you want to work with, and how to do a great job as a second photographer.

Casey + Mandy also shared some tips to lead photographers on how to have good communication and set expectations with second photographers.

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189: Creative Sustainability & How To Avoid Burnout With John Dolan

Friend, meet John Dolan a photographer that has been successfully capturing couples for over 30 years.

If you have been wondering if your business has an expiration date, then this conversation is for you. John candidly shared his experience as a photographer and how he keeps himself excited about the work he produces. This chat is great if you are experiencing burnout and want to find a way to make more soulful work.

John is also the author of The Perfect Imperfect, An intimate exploration of the American wedding, an enduring public ritual. This stunning book is filled with images captured by John over the past three decades.

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188: Editing Your Images With ImagenAI

Friend, if you want to present beautiful work to your clients, and also have time off to persued the things you love, or to invest that time back into marketing your business, the ImagenAI might be what you are looking for.

ImagenAI is a photo editing desktop app for Adobe Lightroom Classic! The future is here and this software does the editing for you!

In today’s episode, I had the chance to speak with Scott Wyden-Kivowitz, he is the Content and Community Manager at ImagenAI, and we covered the topic of artificial intelligence technology for editing images, how ImagenAI is revolutionary in the industry, and most importantly why using this app can give you hours back to you work week!

ImagenAI also has a great present for all of us! Use this link to get 1500 edited images for free! Only applicable to new users

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YOU CAN FIND MORE ABOUT Imagen HERE:

ImagenAI Website

ImagenAI Facebook Community

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187: Building Lasting Connections with Vendors With John Mansfield

Friend, meet John Mansfield the owner and a lead photographer at All Heart Photography, a Houston, TX based wedding photo + video team with a passion for relationships!

In addition, John is the host of Light and Dark Photography Podcast where he shares weekly podcast episodes filled with actionable insight to up-level your business and create a more fulfilled lifestyle.

In today’s episode, John is bringing his passion for relationships and sharing with all of us how t build lasting connections with vendors. Whether you have worked with them or not, John has actionable tips to help you connect in a meaningful way.

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ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS?

I now offer a 1:1 coaching program! This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren’t working.

GET ALL THE INFORMATION HERE

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186: Let's Chat About Money

“We’re not supposed to talk about money” I’ve heard that phrase many times in my life and no wonder, I used to feel so awkward when the conversation about money with my clients arose.

But the reality is that if you are running a business, you better get comfortable having conversations about money, after all, if you make no money with your photography business you might be back at that boring corporate job you once had.

In this solo episode, I answered some great questions regarding money and business, and I hope that my own personal experiences guide you in a positive way regarding your own money and how to have positive conversations with clients.

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ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS?

This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren’t working.

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185: From Vision to Execution. Tackling New Ideas With Gavin Wade

Friend, meet Gavin Wade a photographer and founder of CloudSpot.

Gavin and his wife Erin started their photography business just 3 months into dating one another. A year later, they took a leap of faith and turned their shared passion into a full-time profession! Shooting between 30 and 50 weddings a year, they very quickly learned that there were never enough hours in the day. Gavin saw a huge hole in their workflow and their clients' experience when it came to delivering photos. From there, CloudSpot was born!

Fast forward several years later and CloudSpot has become known for being the fastest, easiest, and most customizable way for photographers to deliver and sell their work online.

In this episode, Gavin shares with us how to execute ideas, prioritize what’s important, stay motivated and how to avoid “shiny syndrome object”

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You can find more about Gavin Wade here:

CloudSpot

ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS?

I now offer a 1:1 coaching program! This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren’t working.

GET ALL THE INFORMATION HERE

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184: How To Integrate Newsletters Into Your Marketing Strategy With Rachel Larsen Weaver

Friend, meet the talented (and super fun) Rachel Larsen Weaver. She runs a fantastic business, documenting clients across the country in a long-form style (her sessions are 24 hours long)

In this episode, we dived into how she uses Newsletters to create connections and trust with future clients and how you can do it too!

Let me be honest, a newsletter strategy is not for the faint of heart, but if you choose to embark on this adventure, the results can be very beneficial for your business.

Rachel shares with all of us, some of her tips for staying motivated and consistent with her weekly newsletter, plus some other amazing tips you can use right away in your own business.

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ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS?

I now offer a 1:1 coaching program! This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren’t working.

GET ALL THE INFORMATION HERE

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183: Album Design With Daniel Usenko

Friend, meet Daniel Usenko the CEO and co-creator of Pixellu, a company that has helped my business immensely.

In today’s episode we talk about album design, how to create them and why selling albums to your clients it’s not only great to achieve your financial goals, but also a great added value to your client’s experience.

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You can find more about Daniel & Pixellu here:

His Website

Pixellu’s Site

ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS?

I now offer a 1:1 coaching program! This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren’t working.

GET ALL THE INFORMATION HERE

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182: Client's Interview: Navigating the Wedding Industry as a Same-Sex Couple

Friend, Today’s episode is a bit different as I invited a previous client of mine to share his (and his husband’s) experience as a same-sex couple planning a wedding.

I photographed Patrick & Jose’s wedding in March 2019 and I wanted to bring their perspectives as clients to the podcast, so we can all hear how clients feel, what they are looking for, and what lessons can we learn from their experience planning a wedding, to make our businesses better.

Before you jump into today’s episode here are some images from their wedding:

Image by Carolina Guzik Photography www.carolinaguzik.com

Image by Carolina Guzik Photography www.carolinaguzik.com

Image by Carolina Guzik Photography www.carolinaguzik.com

Image by Carolina Guzik Photography www.carolinaguzik.com

You can see more images here: Patrick + Jose’s Wedding

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ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS?

This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren’t working.

GET ALL THE INFORMATION HERE

181: Brand Voice & Websites with Octavia Elease

Friend, meet the talented Octavia Elease, she is a brand + Showit website designer based in Atlanta, Georgia. She fuses brand storytelling with a modern and minimal aesthetic to create custom brands, custom websites, and website templates for creative entrepreneurs.

In this episode, we talked a little bit about branding, brand voice, and how they are integrated into your website. Octavia also shares with us some actionable tips that you can use implement today!

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You can find out more about Octavia here:

her website

Her Instagram

Her Facebook group

ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS?

I now offer a 1:1 coaching program! This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren’t working.

GET ALL THE INFORMATION HERE

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180: How to run a profitable family photography business With Suzzane Brown

Friend, meet the super talented Suzzane brown, known as Simply Suzy. She is a luxury family photographer based out of Chicago for the last 14 years, specializing in lifestyle film photography.

She also teaches other pro photographers how to run a sustainable business and master working with families so that they can find the meaning, purpose, and joy in their work that they dreamt of when they first joined this industry.

In today’s episode, Suzy shares with us how to run a profitable family photography business! Yes, you read that correctly, you can be a family photographer and actually make money doing so!

Suzy runs a live class for pro photographers called Home Grown where she really leans into the core principles of running a sustainable family photography business and how to master working with families. This class is offered twice a year - once in winter and once in summer so the next round of classes is launching this June!

Make sure that you join her newsletter to learn more about learning from Suzy.

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You can find out more about Suzy here:

her website

Home Grown Class

Join her newsletter

Her Instagram

ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS?

I now offer a 1:1 coaching program! This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren’t working.

GET ALL THE INFORMATION HERE

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179: How to avoid Client Conflict With India Earl

Friend, meet the talented India Earl, she’s been photographing people for the past 12 years and in addition to her photography business, she runs an educational site for photographers and creatives.

In today’s chat, India shares with us how to avoid conflict with clients, and handle those uncomfortable conversations.

India also has a few resources that can help you prepare your business to be not only successful but conflict-free:

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You can find more about India Here:

Her Website

Her Instagram

Her Education Site

ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS?

I now offer a 1:1 coaching program! This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren’t working.

GET ALL THE INFORMATION HERE

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178: How to grow your referral network with Sam Jacobson

Friend, if you have been listening to the podcast for a while, you sure know Sam Jacobson. He’s been a guest on the podcast three times and I love having conversations with him because he has a pragmatic and science-backed sales approach to business.

In today’s episode, Sam shares with us how to grow your referral network with the help of event planners, venues, and even your current and past clients.

This episode is packed with actionable steps that you can implement into your business right away!

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ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS?

I now offer a 1:1 coaching program! This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren’t working.

GET ALL THE INFORMATION HERE

THIS EPISODE WAS SPONSORED BY SMART ALBUMS

Friend, If you want to increase the revenue of your business I suggest you start selling albums!

Albums not only will add value to your collections but they will also add value to your client's experience, a win-win in my book.I design all my albums with Smart Albums, a software that has changed my business!

With Smart Albums, you can create a stunning album, cover to cover, in less than 15 minutes. Each stunning spread design has been handcrafted by a graphic artist and it has a huge range of design options and editing tools to give you the freedom to create the perfect design while streamlining your workflow.

Find more about Smart Albums on pixellu.com

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