186: Let's Chat About Money
“We’re not supposed to talk about money” I’ve heard that phrase many times in my life and no wonder, I used to feel so awkward when the conversation about money with my clients arose.
But the reality is that if you are running a business, you better get comfortable having conversations about money, after all, if you make no money with your photography business you might be back at that boring corporate job you once had.
In this solo episode, I answered some great questions regarding money and business, and I hope that my own personal experiences guide you in a positive way regarding your own money and how to have positive conversations with clients.
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185: From Vision to Execution. Tackling New Ideas With Gavin Wade
Friend, meet Gavin Wade a photographer and founder of CloudSpot.
Gavin and his wife Erin started their photography business just 3 months into dating one another. A year later, they took a leap of faith and turned their shared passion into a full-time profession! Shooting between 30 and 50 weddings a year, they very quickly learned that there were never enough hours in the day. Gavin saw a huge hole in their workflow and their clients' experience when it came to delivering photos. From there, CloudSpot was born!
Fast forward several years later and CloudSpot has become known for being the fastest, easiest, and most customizable way for photographers to deliver and sell their work online.
In this episode, Gavin shares with us how to execute ideas, prioritize what’s important, stay motivated and how to avoid “shiny syndrome object”
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You can find more about Gavin Wade here:
CloudSpot
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184: How To Integrate Newsletters Into Your Marketing Strategy With Rachel Larsen Weaver
Friend, meet the talented (and super fun) Rachel Larsen Weaver. She runs a fantastic business, documenting clients across the country in a long-form style (her sessions are 24 hours long)
In this episode, we dived into how she uses Newsletters to create connections and trust with future clients and how you can do it too!
Let me be honest, a newsletter strategy is not for the faint of heart, but if you choose to embark on this adventure, the results can be very beneficial for your business.
Rachel shares with all of us, some of her tips for staying motivated and consistent with her weekly newsletter, plus some other amazing tips you can use right away in your own business.
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183: Album Design With Daniel Usenko
Friend, meet Daniel Usenko the CEO and co-creator of Pixellu, a company that has helped my business immensely.
In today’s episode we talk about album design, how to create them and why selling albums to your clients it’s not only great to achieve your financial goals, but also a great added value to your client’s experience.
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182: Client's Interview: Navigating the Wedding Industry as a Same-Sex Couple
Friend, Today’s episode is a bit different as I invited a previous client of mine to share his (and his husband’s) experience as a same-sex couple planning a wedding.
I photographed Patrick & Jose’s wedding in March 2019 and I wanted to bring their perspectives as clients to the podcast, so we can all hear how clients feel, what they are looking for, and what lessons can we learn from their experience planning a wedding, to make our businesses better.
Before you jump into today’s episode here are some images from their wedding:
Image by Carolina Guzik Photography www.carolinaguzik.com
Image by Carolina Guzik Photography www.carolinaguzik.com
Image by Carolina Guzik Photography www.carolinaguzik.com
Image by Carolina Guzik Photography www.carolinaguzik.com
You can see more images here: Patrick + Jose’s Wedding
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This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren’t working.
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181: Brand Voice & Websites with Octavia Elease
Friend, meet the talented Octavia Elease, she is a brand + Showit website designer based in Atlanta, Georgia. She fuses brand storytelling with a modern and minimal aesthetic to create custom brands, custom websites, and website templates for creative entrepreneurs.
In this episode, we talked a little bit about branding, brand voice, and how they are integrated into your website. Octavia also shares with us some actionable tips that you can use implement today!
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180: How to run a profitable family photography business With Suzzane Brown
Friend, meet the super talented Suzzane brown, known as Simply Suzy. She is a luxury family photographer based out of Chicago for the last 14 years, specializing in lifestyle film photography.
She also teaches other pro photographers how to run a sustainable business and master working with families so that they can find the meaning, purpose, and joy in their work that they dreamt of when they first joined this industry.
In today’s episode, Suzy shares with us how to run a profitable family photography business! Yes, you read that correctly, you can be a family photographer and actually make money doing so!
Suzy runs a live class for pro photographers called Home Grown where she really leans into the core principles of running a sustainable family photography business and how to master working with families. This class is offered twice a year - once in winter and once in summer so the next round of classes is launching this June!
Make sure that you join her newsletter to learn more about learning from Suzy.
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ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS?
I now offer a 1:1 coaching program! This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren’t working.
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179: How to avoid Client Conflict With India Earl
Friend, meet the talented India Earl, she’s been photographing people for the past 12 years and in addition to her photography business, she runs an educational site for photographers and creatives.
In today’s chat, India shares with us how to avoid conflict with clients, and handle those uncomfortable conversations.
India also has a few resources that can help you prepare your business to be not only successful but conflict-free:
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ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS?
I now offer a 1:1 coaching program! This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren’t working.
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178: How to grow your referral network with Sam Jacobson
Friend, if you have been listening to the podcast for a while, you sure know Sam Jacobson. He’s been a guest on the podcast three times and I love having conversations with him because he has a pragmatic and science-backed sales approach to business.
In today’s episode, Sam shares with us how to grow your referral network with the help of event planners, venues, and even your current and past clients.
This episode is packed with actionable steps that you can implement into your business right away!
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YOU CAN FIND MORE ABOUT SAM HERE:
IDEACTION CONSULTING
SELL WEDDINGS LIKE A PRO | FB GROUP
Own your business podcast
ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS?
I now offer a 1:1 coaching program! This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren’t working.
GET ALL THE INFORMATION HERE
THIS EPISODE WAS SPONSORED BY SMART ALBUMS
Friend, If you want to increase the revenue of your business I suggest you start selling albums!
Albums not only will add value to your collections but they will also add value to your client's experience, a win-win in my book.I design all my albums with Smart Albums, a software that has changed my business!
With Smart Albums, you can create a stunning album, cover to cover, in less than 15 minutes. Each stunning spread design has been handcrafted by a graphic artist and it has a huge range of design options and editing tools to give you the freedom to create the perfect design while streamlining your workflow.
Find more about Smart Albums on pixellu.com
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177: Creating Content to Connect with clients with Megan Kantor
Friend, meet Megan Kantor , she and her husband Nate, are the photographers behind Cedar & Pines and they focus on photographing elopements & weddings in the Western US (and the world).
In this episode I had the chance to chat with Megan about creating content that connects you with your current and future clients!
This episode is filled with simple and organic things that you can implement into your business right away!
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ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS?
I now offer a 1:1 coaching program! This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren’t working.
GET ALL THE INFORMATION HERE
THIS EPISODE WAS SPONSORED BY SMART ALBUMS
Friend, If you want to increase the revenue of your business I suggest you start selling albums!
Albums not only will add value to your collections but they will also add value to your client's experience, a win-win in my book.I design all my albums with Smart Albums, a software that has changed my business!
With Smart Albums, you can create a stunning album, cover to cover, in less than 15 minutes. Each stunning spread design has been handcrafted by a graphic artist and it has a huge range of design options and editing tools to give you the freedom to create the perfect design while streamlining your workflow.
Find more about Smart Albums on pixellu.com
REMEMBER
THINK. PLAN. IMPLEMENT
176: The Importance of Personal Projects With Blair Delaubenfels
Friend, this episode with Blair Delaubenfels is packed with content & inspiration if you are looking to start a personal project!
Although the last couple of years have been very challenging for some of us, personal projects can be the space you need to recharge, get creative, and most importantly do something just because you love it.
LISTEN TO THIS PODCAST EPISODE
ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS?
I now offer a 1:1 coaching program! This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren’t working.
GET ALL THE INFORMATION HERE
THIS EPISODE WAS SPONSORED BY SMART ALBUMS
Friend, If you want to increase the revenue of your business I suggest you start selling albums!
Albums not only will add value to your collections but they will also add value to your client's experience, a win-win in my book.I design all my albums with Smart Albums, a software that has changed my business!
With Smart Albums, you can create a stunning album, cover to cover, in less than 15 minutes. Each stunning spread design has been handcrafted by a graphic artist and it has a huge range of design options and editing tools to give you the freedom to create the perfect design while streamlining your workflow.
Find more about Smart Albums on pixellu.com
REMEMBER
THINK. PLAN. IMPLEMENT
175: Where Are Your Inquiries Coming From?
Friend, this is one of the most important data you should be tracking in your business! Where are your inquiries coming from? If you have a clear answer you can double down your efforts, or adjust your marketing tactics to see results.
In this short episode, I go over how do I track my leads, and what do I do with this information. Remember, that not knowing your numbers will eventually cost you money in your business, so if you’re not tracking this is the year to start doing so!
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Other Episodes Covering This topic:
In Episode 119 I talk about 5 reasons tracking your progress is great for your business. Listen now!
ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS?
I now offer a 1:1 coaching program! This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren’t working.
GET ALL THE INFORMATION HERE
This episode was sponsored by Smart Albums
Friend, If you want to increase the revenue of your business I suggest you start selling albums!
Albums not only will add value to your collections but they will also add value to your client's experience, a win-win in my book.I design all my albums with Smart Albums, a software that has changed my business!
With Smart Albums, you can create a stunning album, cover to cover, in less than 15 minutes. Each stunning spread design has been handcrafted by a graphic artist and it has a huge range of design options and editing tools to give you the freedom to create the perfect design while streamlining your workflow.
Find more about Smart Albums on pixellu.com
REMEMBER
THINK. PLAN. IMPLEMENT
174: The Difference Between a Goal and a Project
Friend, happy 2022! The beginning of a new year is always exciting, and the time to plan new goals.
But doing so can be an intimidating task. In this episode, I chat about goals, projects, and the difference between them.
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173: Should You List Your Pricing on Your Website?
This is one of the questions that gets asked the most in Facebook groups: should you put your pricing on your website?
Well, I addressed this question in today’s episode and I give you a few alternatives on what to do.
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I now offer a 1:1 coaching program! This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren’t working.
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172:How to use a CRM to eliminate the friction in your booking process with Colie James
Friend, meet the talented Colie James! In addition to being a super talented and fun photographer, she has a passion for CRM systems because she wants you to elevate your client experience and work smarter, and not harder!
In this episode, we chat about CRMs and how they can help you speed your booking system, keep you organize and on track so you can focus on what you love most: photographing your clients!
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As mentioned in the episode, I now offer a 1:1 coaching program! You can get all the information here
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171: How to use your personality to win clients with Maddy Shine
Friend, meet the super talented and always fun Maddy Shine! In this episode, Maddy shares with us how to use our personality to win clients.
Maddy is known as the SEO & Online Visibility Queen. Her mission is to drive women to the top of Google and beyond, teaching you how to grow your business so more people see you and buy from you!
This episode’s pack with actionable steps and examples so you can start showing up as yourself and attract your ideal clients!
Don’t worry, this is episode is not only for outgoing entrepreneurs. Whether you’re an extrovert or a bit more quiet and introverted this episode is for you!
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170: Four Things That You Must Do After a Wedding
Friend, today’s episode is short and to the point: 4 things that I do after a wedding (or lifestyle session).
These 4 things help me keep organized and on track, stay connected with vendors and also showcase gratitude.
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ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS?
I now offer a 1:1 coaching program! This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren’t working.
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169: Content Marketing With Hannah Bargas
Friend, in today’s episode I had the chance to chat with Hannah Bargas the founder of Writefully Yours, an agency that specializes in helping wedding professionals marketing to their ideal client.
Being that as photographers we wear many hats, many times the topic of marketing overwhelms us, but in today’s episode we covered how to create content to market your business in a way that feels more doable.
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As mentioned in the episode, I now offer a 1:1 coaching program! You can get all the information here
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168: Five Lessons I learned from 100,000 Thousand Episodes Downloads
Organic Confetti Explosion! 🎉🎉🎉
Friends, what an honor to share with all of you, that my podcast has reached 100,000 thousand unique downloads!
Reaching this goal was literally possible thanks to you! Without your support and (literally) the fact that you listen to this show, this would have been impossible!
So to keep things consistent with what I have been doing since the beginning of this show, in today’s episode I want to share with you 5 lessons I have learned from reaching this goal, and how you can apply my learnings to your own business!
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CLICK HERE TO LISTEN TO IT ON ITUNES
CLICK HERE TO LISTEN TO IT ON SPOTIFY
And to celebrate with all of you this week (October 25th, 2021 through October 29, 2021) I’m giving away 3 spots on The Art Of Pinning Class. To participate, just leave me a review on iTunes! Easy breezy. If you are outside of the US, make sure that you send me a screenshot of the review as I don’t get notifications for international reviews.
And if you already left me a review, then you can share it on your IG stories! Make sure you tag me on it so I can add you to the list!
Thank you so much for being a part of this community, you guys are the best!
P.s: Here are the episodes I mentioned in today’s show:
152: HOW TO PITCH YOUR SERVICES TO OTHER VENDORS
47: MAKE GRATITUDE A PART OF YOUR BUSINESS PRACTICE
ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS?
I now offer a 1:1 coaching program! This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren’t working.
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167: Chain Reaction Marketing With Ben Hartley
Friend, I’m so happy to have Ben once again as a guest on the podcast (He was on episode 48: A Chat With Ben Hartley About Bridal Shows), and today, we are diving into a topic we both love: Chain Reaction Marketing.
But first, let’s define Chain Reaction: a series of events, each caused by the previous one.
In this episode, Ben chats with us about how to create a chain reaction with your marketing to create momentum in your efforts and tactics.
If you are new to Ben Hartley and his teachings, you will find that there is a lot of mindset in this conversation and I hope you find this very valuable.
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YOU CAN FIND MORE ABOUT BEN Hartley HERE:
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As mentioned in the episode, I now offer a 1:1 coaching program! You can get all the information here
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