166: How To Identify Where To Put Your Marketing Efforts With Jai Long
Friend, I’m so happy to have Jai Long once again as a guest on the podcast (He was on episode 121: Goal Setting + Mindset), and today, we are diving into a topic we both love: Marketing!
If you don’t know Jai, he’s a photographer, business coach, podcast host, serious entrepreneur, and all-around cool person! He has tons of insights to share and he’s always willing to share his knowledge.
Although marketing is a big and deep topic, in this episode, Jai gives us a clear definition and a playful approach to marketing and how we can actually embrace it and have fun while doing it.
Jai also shares some actionable steps you can take today to level up your business. Let me be honest, the tips and strategies are lay here clearly, but you do need to take action and implement them!
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YOU CAN FIND MORE ABOUT JAI LONG HERE:
ARE YOU READY TO LEVEL UP YOUR BUSINESS?
As mentioned in the episode, I now offer a 1:1 coaching program! You can get all the information here
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165: The Reason Why You're Not Getting Clients Out of Facebook Groups
A few weeks ago I was helping my cousin find a wedding photographer for her upcoming celebration, so I went to Facebook groups to try to get some recommendations. Although I received tons of recommendations, they all lack a major thing…. to address my pain points.
Listen to this episode to hear my story and to learn a thing or two that you can change or implement into your business right away to convert Facebook group leads into clients.
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Here’s the other podcast episode I mentioned in this chat:
60: MARKETING LESSONS I LEARNED AFTER TRYING TO BOOK A PHOTOGRAPHER
This episode was sponsored by Aftershoot Join today and get 10% off your 1st purchase. Use code: TogRepublic10
As mentioned in the episode, I now offer a 1:1 coaching program! You can get all the information here.
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164: Should You Pay a Referral % to Event Planners?
Friend, this is a very polarizing topic in the wedding industry and you will find some photographers that say “sure why not” while others say “hell no!!!”
In today’s episode, I’m covering the pros and cons of this business strategy, and I also give you some ideas so you can actually collaborate instead of compromise!
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As mentioned in the episode, I now offer a 1:1 coaching program! You can get all the information here
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163: Active, Passive & Digital Marketing With Mark Rossetto
Today’s guest joins us all the way from Australia! Friend, Meet Mark Rossetto, he’s a photography business coach, and his systems and processes for increasing sales and profits, combined with his extensive marketing and industry knowledge have resulted in hundreds of success stories for both aspiring and seasoned professional photographers all over the world.
In this episode, Mark shares with us the difference between active, passive & digital marketing, and how should we be using them in our business.
This episode is packed with information, so make sure you get a notebook because I’m sure you will want to take notes!
Make sure you also get his FREE course: The photography business benchmark Coupon: Insta21
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162: Five Pages Your Website Must Have
I have reviewed hundreds of photography websites, and the majority of times they all have the same mistakes. They are either lacking content and direction, which is really bad for SEO, or they have so much visual clutter that they overwhelming the visitors.
In this short episode (less than 15 minutes) I talk about the 5 pages your website must have and why you need them. I also share some tips on how to make them better.
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These are some other episodes that touch on this topic that I think you can benefit from listening to:
95: YOUR ABOUT PAGE IS NOT ABOUT YOU. WHAT?
83: IS BLOGGING DEAD? WITH COREY POTTER
As mentioned in the episode, I offer 1:1 website reviews! You can get all the information here
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161: Culling Your Images With AfterShoot
Friend, if you overshoot like me, you know the pain that it is to cull all those extra images! Just the thought of it is tedious and therefore, we procrastinate doing it.
But what if I tell you that there is a different way, an easier way to get this task done!
Drum roll, please….
Meet AfterShoot, your new favorite business tool!
AfterShoot is the leading AI-based photo culling software for both Mac & Windows, which can cull 1000 photos in 5 minutes.
Founded by Harshit Dwivedi in 2019, after he saw the problem of his own family members that were professional photographers and dealing with images after weddings & portrait sessions. He met with numerous photographers to gain more insight and launched the initial beta version of the software in 2020.
Since then, they've culled over 40 Million photographs and saved professional photographers everywhere over 50,000 hours of time. Their mission: to help you create more & edit less.
In this episode, I had the chance to speak with Christine Tremoulet, from AfterShoot’s chief growth office. We talked about all the amazing things AfterShoot does for photographers and how easy the software it’s to use.
Christine herself was a wedding and boudoir photographer for years, so she understands the needs we have as photographers.
This episode is all about AfterShoot and how the software can make your business life better! So you can spend less time culling and more time doing the things that you love.
AfterShoot also has a great present for all of us! Join today and get 10% off your 1st purchase. Use code: TogRepublic10
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YOU CAN FIND MORE ABOUT aftershoot HERE:
Aftershoot Website
Aftershoot Instagram
Use code: TogRepublic10
to get 10% off your 1st purchase
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160: Copywriting with Katy & Sam Jacobson
Friend, if you think that copywriting is an afterthought and your business doesn’t need it, I can bet that you are missing out on business!
As photographers, we focus mainly on creating beautiful images, and very often we overlook the power of words! Yet, good copy on your site can actually help you close sales and get people interested in your services, even before they get on a phone call with you!
So if you have been neglecting the copy on your site, this episode is right for you.
Meet Katy & Sam Jacobson, they own Ideaction Consulting, a creative agency that helps wedding and event professionals find their voice and stand out from the competition using the words on their websites.
This episode is filled with amazing info, and even some actionable steps you can take to make your copy better. And if doing this yourself feels like a task you won’t want to take, you can always contact this duo and ask for their services.
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YOU CAN FIND MORE ABOUT Katy & Sam here:
IDEACTION CONSULTING
SELL WEDDINGS LIKE A PRO | FB GROUP
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159: How to Use Time Blocking With Ashley Freehan
Friend, meet Ashley Freehan, she is a brand photographer, podcaster, and motherhood and business coach for mom photographers.
In this episode, we chatted about how to use time blocking to skyrocket your productivity!
For some of us, scheduling our “to-do list” might be a daunting task, but Ashley explains why allocating specific times and durations of tasks is actually very beneficial for your business and your wellbeing.
This episode is packed with golden nuggets and tips you can implement right away in your business, and in addition, just in case you need some extra help with this topic, Ashley has a free mastermind that you can join to get you started and excited about time blocking!
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YOU CAN FIND MORE ABOUT ASHLEY HERE:
FREE MASTERCLASS
The Purpose Gathering Website
The Purpose Gathering Podcast
Her Instagram
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158: How To Create a Website That Sells Itself With Blair DeLaubenfels
Friend, you know that I often advise you to take care of your website as it is a very important tool in your business, but I also know that creating a website that sells itself is not an easy task.
Meet Blair DeLaubenfels, a former fine-art wedding and portrait photographer, founder of Junebug Weddings, and now the owner of World's Best Wedding Photos, a highly-vetted directory, blog, and art gallery featuring the work of many of today's leading photographers!
In addition, she also runs Art, Life and Business, a consulting company that offers copywriting, curation, SEO, and mentoring!
Being that she has had a very successful career both as a photographer and an editor, I’m super excited to have this conversation about websites & portfolios.
Blair shares so many nuggets of wisdom in this conversation, and I hope once you listen to it you’ll not only feel inspired, but ready to take action as well!
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157: Instagram Marketing With Julie Christie
Friend, meet the super talented Julie Christie! She’s marketing obsessed and also dedicated to helping photographers to become skilled marketers!
In this episode we are talking about Instagram, the new changes the platform recently announced, and how to continue to use the app in a way that still is enjoyable for you and profitable for your business!
This episode is packed with golden nuggets and tips you can implement right away in your business, plus Julie shares with all of us her favorite marketing strategy for Instagram and I can guarantee you it’s absolutely brilliant (and the majority of photographers are not implementing it! You don’t want to be that photographer)
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YOU CAN FIND MORE ABOUT JULIE HERE:
Her Instagram
her paid membership community, Togs in Business
free Campaign Class for Photographers. Get this NOW!
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156: Parenthood & Business With Angie Nelson
Friend, although I’m not a mom myself, I have spent the summers with my niece and I know that having a kid around, and catering to them while also running a business is not easy!
Since I’m not a mom, I invited the very talented Angie Nelson, who’s a mother of two, an amazing photographer, business owner, and educator to chat about how the topic of parenthood & business! Spoiler alert, the word balance is a myth!
In this episode, Angie shares with us her approach to business and happiness while raising kids and how it’s ok to not know it all.
My hope with this chat is that parents feel some comfort around this topic, to know that you’re not alone in this entrepreneurial journey and that you can rely on people for help and support.
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YOU CAN FIND MORE ABOUT ANGIE HERE:
BUSINESS AS AN ADVENTURE CLASS
ENGAGED ON MAUI
HER PHOTOGRAPHY WEBSITE
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155: My favorite Tools to run my Photo Business
Friend, running a business involves so many layers and structures!
Whether you are running a big business, or you are still a solopreneur, you need support and structure so your business can thrive. In this episode
In this episode I share with you my favorite tools and why do I love them so much
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My Favorite Tools
Website: Prophoto
Hosting: Prophoto offers this to their clients and I love it!
The Tog Republic Website & Hosting: Squarespace (a more affordable platform)
Compress Images: Shortpixel
Editing: Lightroom & Photoshop
CRM: Honeybook (get 20% off your first year)
CRM: Sprout Studio
Share Online Contracts: Hellosign
Collect Payments: Square
Online Galleries: Pic Time
Slideshows: SmartSlides
Create Beautiful Albums: SmartAlbums
Blog Like A Boss: BlogStomp
The Best Cloud Service: Backblaze
Do you want to level up your business??
I just launched my private coaching services, and I’m excited to work with some amazing people just like you!
This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed with trying to finding out why things aren’t working.
Get all the information now! Spots are limited.
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154: Marketing Your Business at Weddings With Esteban Gil
Friend, if you have been wondering how to market yourself and your business at weddings, this episode is for you.
Full disclaimer, I don’t believe this particular marketing strategy is for everyone, but if you are clever in the way you implement it, it could leave your couples very surprised and their guests amazed!
Meet Esteban Gil, a very talented photographer based in the North East, and he’s been using same-day slideshows at weddings for years. The experience has been a wow moment for his clients, plus a great asset for his business.
In this episode, we cover how he manages to get this done, without missing special moments at a wedding.
We also talked about how to implement this strategy in a way that’s organic to the flow of the wedding and not as a selling booth.
Listen now, if you want to get all the details, plus the pros and cons of same-day slideshows.
LISTEN TO THIS PODCAST EPISODE
YOU CAN FIND MORE ABOUT ESTEBAN HERE:
Check out his Instagram
Steel & Flint Society Instagram
Steel & Flint Society Free FB Group
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153: Beating Impostor Syndrome and Cultivating A Positive Mindset With Dave Moss
You might be wondering why are we talking about impostor syndrome and mindset in a marketing podcast, and well the reason why is because if we don’t feel secure in who we are as artist/business owners we can’t have a thriving business.
Let me introduce you to Dave Moss, a wedding photographer turned business and life coach for adventurous humans who want to improve both their lives and their businesses, and in today’s episode we are chatting about how to beat impostor syndrome and cultivate a positive mindset so you can experience more joy in your life, and obviously, have fun in your business.
But WTH is Imposter Syndrome, and why do creatives really suffer from it?
According to the dictionary….
im·pos·tor syn·drome
noun
noun: imposter syndrome
the persistent inability to believe that one's success is deserved or has been legitimately achieved as a result of one's own efforts or skills.
Since art is subjective, there are always people that will find our work beautiful, while others will think it’s pure trash, and obviously, this can make us feel self-conscious and unsure about our abilities. But as you all know I love some actionable steps and in today’s episode, Dave shares with all of us some tools and tips we can apply right now, to beat imposter syndrome and cultivate a positive mindset.
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YOU CAN FIND MORE ABOUT Dave MOss HERE:
Business As an Adventure Class
Coaching Website
Business as an Adventure | Free FB Group
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152: How to Pitch Your Services To other Vendors
Friend, if you have ever wanted to send an email to a wedding planner, podcast, and/or conference host, this episode is for you.
I get at several emails per month from people pitching themselves to be on the podcast and the majority of times they end up in the trash folder. The reason why is very simple: The pitch lacks value!
So if you want to get noticed by people in your industry and want to collaborate with them, I share some actionable tips that you can put to work right now!
LISTEN TO THIS PODCAST EPISODE
I just launched my private coaching services, and I’m excited to work with some amazing people just like you!
This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed with trying to finding out why things aren’t working.
Get all the information now! Spots are limited.
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151: Client's Questionnaire. What To Ask?
A couple of months ago I had the opportunity to chat with Daniel Moyer from Focused Photographers ( you can listen to that interview here) and in that episode, we spoke about client’s questionnaires and why they are super important.
In today’s episode, I’m sharing with all of you what I ask on my questionnaire, why I ask certain questions, and what I do with that information.
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I just launched my private coaching services, and I’m excited to work with some amazing people just like you!
This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed with trying to finding out why things aren’t working.
Get all the information now! Spots are limited.
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150: Calming Your Mind To Create Better Work With Marnix De Stigter
Friend although this podcast it’s all about marketing, today we are taking this conversation to a topic that I love, and that overall can help you be a better photographer: Meditation.
While scrolling IG I came across Marnix’s story and it stopped me in my tracks. He was chatting about how sitting on a park bench for a year made him a better photographer.
So Immediately I reached out to him because I wanted to hear more! I have been practicing meditation (on and off) for two decades and I have experienced the benefits of having a calm mind during stressful moments and how it can help us be more creative and perform better.
But you all know me, and I can’t leave behind my marketing mind, so in this episode, Marnix also shares with us some of his marketing tips!
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149: Inspiracion & Bodas de Destino Con Victor Marti(Episode in Spanish)
Esta charla es para todos aquellos que piensan que viajar por el mundo tomando fotos es solo cuestión de empacar la maleta e irnos de paseo!
Te presento a Víctor Marti, un gran fotógrafo internacional de bodas que lleva viajando por el mundo más de una década, tomando fotos de eventos inolvidables. En esta charla Víctor nos muestra el otro lado de la moneda y comparte con nosotros el gran sacrificio que significa ser un fotógrafo de destino.
En esta charla también tocamos el tema de como tener un negocio exitoso y que paso puedes tu tomar para que tu negocio sea rentable y sobreviva el paso del tiempo.
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148:fotografia de bodas con Juya Gentil (Episode in Spanish)
El sueño de todos como fotógrafos es crear fotos impactantes que se queden gravadas en la memoria de nuestros clientes! Te presentó a Juya Gentil, un talentoso fotógrafo de bodas Colombiano que constantemente está explorando!
En este episodio charlamos acerca de inspiración, como prepararse tomar buenas fotos en una boda y algunos tips acerca de que hacer cuando nos quedamos sin ideas durante una sesión de fotos.
Esta charla fue super agradable y muy recomendada! Especialmente para fotógrafos que están empezando y piensan que los grandes de la industria lo tienen todo resuelto.
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147: Product Photography & Mindset with Tamera Darden
Friend, meet Tamera Darden she’s the talented brand photographer behind Darden Creative.
Darden Creative specializes in bright, bold, and refreshing product photography + styling that increases visibility and sales for Beauty & Lifestyle Brands created by Women of Color.
In this episode, we talked about the 3 step framework to booking more product photography clients + some mindset and inspirational tips that you can apply today into your business!
Tamera is also the founder of The Photo CEO, a coaching program for women product photographers who are ready to confidently market their services on IG and earn more while working smarter, not harder. Make sure you get on her waiting list if you want to level up your brand photography!
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With my 10 years experience as a photographer and my background in Advertising and Marketing, I can give you the tools you need to make major improvements in your website.
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