175: Where Are Your Inquiries Coming From?

Friend, this is one of the most important data you should be tracking in your business! Where are your inquiries coming from? If you have a clear answer you can double down your efforts, or adjust your marketing tactics to see results.

In this short episode, I go over how do I track my leads, and what do I do with this information. Remember, that not knowing your numbers will eventually cost you money in your business, so if you’re not tracking this is the year to start doing so!

LISTEN TO THIS PODCAST EPISODE

Other Episodes Covering This topic:

In Episode 119 I talk about 5 reasons tracking your progress is great for your business. Listen now!

ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS?

I now offer a 1:1 coaching program! This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren’t working.

GET ALL THE INFORMATION HERE

This episode was sponsored by Smart Albums

Friend, If you want to increase the revenue of your business I suggest you start selling albums!

Albums not only will add value to your collections but they will also add value to your client's experience, a win-win in my book.I design all my albums with Smart Albums, a software that has changed my business!

With Smart Albums, you can create a stunning album, cover to cover, in less than 15 minutes. Each stunning spread design has been handcrafted by a graphic artist and it has a huge range of design options and editing tools to give you the freedom to create the perfect design while streamlining your workflow.

Find more about Smart Albums on pixellu.com

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174: The Difference Between a Goal and a Project

Friend, happy 2022! The beginning of a new year is always exciting, and the time to plan new goals.

But doing so can be an intimidating task. In this episode, I chat about goals, projects, and the difference between them.

LISTEN TO THIS PODCAST EPISODE

ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS?

I now offer a 1:1 coaching program! This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren’t working.

GET ALL THE INFORMATION HERE

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173: Should You List Your Pricing on Your Website?

This is one of the questions that gets asked the most in Facebook groups: should you put your pricing on your website?

Well, I addressed this question in today’s episode and I give you a few alternatives on what to do.



LISTEN TO THIS PODCAST EPISODE

ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS?

I now offer a 1:1 coaching program! This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren’t working.

GET ALL THE INFORMATION HERE

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172:How to use a CRM to eliminate the friction in your booking process with Colie James

Friend, meet the talented Colie James! In addition to being a super talented and fun photographer, she has a passion for CRM systems because she wants you to elevate your client experience and work smarter, and not harder!

In this episode, we chat about CRMs and how they can help you speed your booking system, keep you organize and on track so you can focus on what you love most: photographing your clients!

LISTEN TO THIS PODCAST EPISODE

YOU CAN FIND MORE ABOUT Colie James HERE:

Her Instagram

Her Dubsado Class for Photographers

ARE YOU READY TO LEVEL UP YOUR BUSINESS?

As mentioned in the episode, I now offer a 1:1 coaching program! You can get all the information here

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171: How to use your personality to win clients with Maddy Shine

Friend, meet the super talented and always fun Maddy Shine! In this episode, Maddy shares with us how to use our personality to win clients.

Maddy is known as the SEO & Online Visibility Queen. Her mission is to drive women to the top of Google and beyond, teaching you how to grow your business so more people see you and buy from you!

This episode’s pack with actionable steps and examples so you can start showing up as yourself and attract your ideal clients!

Don’t worry, this is episode is not only for outgoing entrepreneurs. Whether you’re an extrovert or a bit more quiet and introverted this episode is for you!

LISTEN TO THIS PODCAST EPISODE

YOU CAN FIND MORE ABOUT maddy shine HERE:

Her Instagram

Visibiliyay Members’ Community

Her Website

ARE YOU READY TO LEVEL UP YOUR BUSINESS?

As mentioned in the episode, I now offer a 1:1 coaching program! You can get all the information here

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170: Four Things That You Must Do After a Wedding

Friend, today’s episode is short and to the point: 4 things that I do after a wedding (or lifestyle session).

These 4 things help me keep organized and on track, stay connected with vendors and also showcase gratitude.

LISTEN TO THIS PODCAST EPISODE

ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS?

I now offer a 1:1 coaching program! This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren’t working.

GET ALL THE INFORMATION HERE

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169: Content Marketing With Hannah Bargas

Friend, in today’s episode I had the chance to chat with Hannah Bargas the founder of Writefully Yours, an agency that specializes in helping wedding professionals marketing to their ideal client.

Being that as photographers we wear many hats, many times the topic of marketing overwhelms us, but in today’s episode we covered how to create content to market your business in a way that feels more doable.

LISTEN TO THIS PODCAST EPISODE

YOU CAN FIND MORE ABOUT HANNAH BARGAS HERE:

Her Website

Her Instagram

ARE YOU READY TO LEVEL UP YOUR BUSINESS?

As mentioned in the episode, I now offer a 1:1 coaching program! You can get all the information here

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168: Five Lessons I learned from 100,000 Thousand Episodes Downloads

Organic Confetti Explosion! 🎉🎉🎉

Friends, what an honor to share with all of you, that my podcast has reached 100,000 thousand unique downloads!

Reaching this goal was literally possible thanks to you! Without your support and (literally) the fact that you listen to this show, this would have been impossible!

So to keep things consistent with what I have been doing since the beginning of this show, in today’s episode I want to share with you 5 lessons I have learned from reaching this goal, and how you can apply my learnings to your own business!

LISTEN TO THIS PODCAST EPISODE

CLICK HERE TO LISTEN TO IT ON ITUNES

CLICK HERE TO LISTEN TO IT ON SPOTIFY

And to celebrate with all of you this week (October 25th, 2021 through October 29, 2021) I’m giving away 3 spots on The Art Of Pinning Class. To participate, just leave me a review on iTunes! Easy breezy. If you are outside of the US, make sure that you send me a screenshot of the review as I don’t get notifications for international reviews.

And if you already left me a review, then you can share it on your IG stories! Make sure you tag me on it so I can add you to the list!

Thank you so much for being a part of this community, you guys are the best!

P.s: Here are the episodes I mentioned in today’s show:

152: HOW TO PITCH YOUR SERVICES TO OTHER VENDORS

47: MAKE GRATITUDE A PART OF YOUR BUSINESS PRACTICE

ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS?

I now offer a 1:1 coaching program! This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren’t working.

Get all the information here

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167: Chain Reaction Marketing With Ben Hartley

Friend, I’m so happy to have Ben once again as a guest on the podcast (He was on episode 48: A Chat With Ben Hartley About Bridal Shows), and today, we are diving into a topic we both love: Chain Reaction Marketing.

But first, let’s define Chain Reaction: a series of events, each caused by the previous one.

In this episode, Ben chats with us about how to create a chain reaction with your marketing to create momentum in your efforts and tactics.

If you are new to Ben Hartley and his teachings, you will find that there is a lot of mindset in this conversation and I hope you find this very valuable.

LISTEN TO THIS PODCAST EPISODE

ARE YOU READY TO LEVEL UP YOUR BUSINESS?

As mentioned in the episode, I now offer a 1:1 coaching program! You can get all the information here

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166: How To Identify Where To Put Your Marketing Efforts With Jai Long

Friend, I’m so happy to have Jai Long once again as a guest on the podcast (He was on episode 121: Goal Setting + Mindset), and today, we are diving into a topic we both love: Marketing!

If you don’t know Jai, he’s a photographer, business coach, podcast host, serious entrepreneur, and all-around cool person! He has tons of insights to share and he’s always willing to share his knowledge.

Although marketing is a big and deep topic, in this episode, Jai gives us a clear definition and a playful approach to marketing and how we can actually embrace it and have fun while doing it.

Jai also shares some actionable steps you can take today to level up your business. Let me be honest, the tips and strategies are lay here clearly, but you do need to take action and implement them!

LISTEN TO THIS PODCAST EPISODE

ARE YOU READY TO LEVEL UP YOUR BUSINESS?

As mentioned in the episode, I now offer a 1:1 coaching program! You can get all the information here

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165: The Reason Why You're Not Getting Clients Out of Facebook Groups

A few weeks ago I was helping my cousin find a wedding photographer for her upcoming celebration, so I went to Facebook groups to try to get some recommendations. Although I received tons of recommendations, they all lack a major thing…. to address my pain points.

Listen to this episode to hear my story and to learn a thing or two that you can change or implement into your business right away to convert Facebook group leads into clients.

LISTEN TO THIS PODCAST EPISODE

Here’s the other podcast episode I mentioned in this chat:

60: MARKETING LESSONS I LEARNED AFTER TRYING TO BOOK A PHOTOGRAPHER

This episode was sponsored by Aftershoot Join today and get 10% off your 1st purchase. Use code: TogRepublic10

As mentioned in the episode, I now offer a 1:1 coaching program! You can get all the information here.

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164: Should You Pay a Referral % to Event Planners?

Friend, this is a very polarizing topic in the wedding industry and you will find some photographers that say “sure why not” while others say “hell no!!!”

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In today’s episode, I’m covering the pros and cons of this business strategy, and I also give you some ideas so you can actually collaborate instead of compromise!

LISTEN TO THIS PODCAST EPISODE

As mentioned in the episode, I now offer a 1:1 coaching program! You can get all the information here

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163: Active, Passive & Digital Marketing With Mark Rossetto

Today’s guest joins us all the way from Australia! Friend, Meet Mark Rossetto, he’s a photography business coach, and his systems and processes for increasing sales and profits, combined with his extensive marketing and industry knowledge have resulted in hundreds of success stories for both aspiring and seasoned professional photographers all over the world.

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In this episode, Mark shares with us the difference between active, passive & digital marketing, and how should we be using them in our business.

This episode is packed with information, so make sure you get a notebook because I’m sure you will want to take notes!

Make sure you also get his FREE course: The photography business benchmark Coupon: Insta21

LISTEN TO THIS PODCAST EPISODE

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162: Five Pages Your Website Must Have

I have reviewed hundreds of photography websites, and the majority of times they all have the same mistakes. They are either lacking content and direction, which is really bad for SEO, or they have so much visual clutter that they overwhelming the visitors.

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In this short episode (less than 15 minutes) I talk about the 5 pages your website must have and why you need them. I also share some tips on how to make them better.

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LISTEN TO THIS PODCAST EPISODE

As mentioned in the episode, I offer 1:1 website reviews! You can get all the information here

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161: Culling Your Images With AfterShoot

Friend, if you overshoot like me, you know the pain that it is to cull all those extra images! Just the thought of it is tedious and therefore, we procrastinate doing it.

But what if I tell you that there is a different way, an easier way to get this task done!

Drum roll, please….

Meet AfterShoot, your new favorite business tool!

AfterShoot is the leading AI-based photo culling software for both Mac & Windows, which can cull 1000 photos in 5 minutes.

Founded by Harshit Dwivedi in 2019, after he saw the problem of his own family members that were professional photographers and dealing with images after weddings & portrait sessions. He met with numerous photographers to gain more insight and launched the initial beta version of the software in 2020.

Since then, they've culled over 40 Million photographs and saved professional photographers everywhere over 50,000 hours of time. Their mission: to help you create more & edit less.

In this episode, I had the chance to speak with Christine Tremoulet, from AfterShoot’s chief growth office. We talked about all the amazing things AfterShoot does for photographers and how easy the software it’s to use.

Christine herself was a wedding and boudoir photographer for years, so she understands the needs we have as photographers.

This episode is all about AfterShoot and how the software can make your business life better! So you can spend less time culling and more time doing the things that you love.

AfterShoot also has a great present for all of us! Join today and get 10% off your 1st purchase. Use code: TogRepublic10

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LISTEN TO THIS PODCAST EPISODE

YOU CAN FIND MORE ABOUT aftershoot HERE:

Aftershoot Website

Aftershoot Instagram

Use code: TogRepublic10

to get 10% off your 1st purchase

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160: Copywriting with Katy & Sam Jacobson

Friend, if you think that copywriting is an afterthought and your business doesn’t need it, I can bet that you are missing out on business!

As photographers, we focus mainly on creating beautiful images, and very often we overlook the power of words! Yet, good copy on your site can actually help you close sales and get people interested in your services, even before they get on a phone call with you!

So if you have been neglecting the copy on your site, this episode is right for you.

Meet Katy & Sam Jacobson, they own Ideaction Consulting, a creative agency that helps wedding and event professionals find their voice and stand out from the competition using the words on their websites.

This episode is filled with amazing info, and even some actionable steps you can take to make your copy better. And if doing this yourself feels like a task you won’t want to take, you can always contact this duo and ask for their services.

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159: How to Use Time Blocking With Ashley Freehan

Friend, meet Ashley Freehan, she is a brand photographer, podcaster, and motherhood and business coach for mom photographers.

In this episode, we chatted about how to use time blocking to skyrocket your productivity!

For some of us, scheduling our “to-do list” might be a daunting task, but Ashley explains why allocating specific times and durations of tasks is actually very beneficial for your business and your wellbeing.

This episode is packed with golden nuggets and tips you can implement right away in your business, and in addition, just in case you need some extra help with this topic, Ashley has a free mastermind that you can join to get you started and excited about time blocking!

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158: How To Create a Website That Sells Itself With Blair DeLaubenfels

Friend, you know that I often advise you to take care of your website as it is a very important tool in your business, but I also know that creating a website that sells itself is not an easy task.

Meet Blair DeLaubenfels, a former fine-art wedding and portrait photographer, founder of Junebug Weddings, and now the owner of World's Best Wedding Photos, a highly-vetted directory, blog, and art gallery featuring the work of many of today's leading photographers!

In addition, she also runs Art, Life and Business, a consulting company that offers copywriting, curation, SEO, and mentoring!

Being that she has had a very successful career both as a photographer and an editor, I’m super excited to have this conversation about websites & portfolios.

Blair shares so many nuggets of wisdom in this conversation, and I hope once you listen to it you’ll not only feel inspired, but ready to take action as well!

LISTEN TO THIS PODCAST EPISODE

YOU CAN FIND MORE ABOUT BLAIR HERE:

WORLD’S BEST WEDDING PHOTOS

ART LIFE & BUSINESS

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157: Instagram Marketing With Julie Christie

Friend, meet the super talented Julie Christie! She’s marketing obsessed and also dedicated to helping photographers to become skilled marketers!

In this episode we are talking about Instagram, the new changes the platform recently announced, and how to continue to use the app in a way that still is enjoyable for you and profitable for your business!

This episode is packed with golden nuggets and tips you can implement right away in your business, plus Julie shares with all of us her favorite marketing strategy for Instagram and I can guarantee you it’s absolutely brilliant (and the majority of photographers are not implementing it! You don’t want to be that photographer)

LISTEN TO THIS PODCAST EPISODE

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156: Parenthood & Business With Angie Nelson

Friend, although I’m not a mom myself, I have spent the summers with my niece and I know that having a kid around, and catering to them while also running a business is not easy!

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Since I’m not a mom, I invited the very talented Angie Nelson, who’s a mother of two, an amazing photographer, business owner, and educator to chat about how the topic of parenthood & business! Spoiler alert, the word balance is a myth!

In this episode, Angie shares with us her approach to business and happiness while raising kids and how it’s ok to not know it all.

My hope with this chat is that parents feel some comfort around this topic, to know that you’re not alone in this entrepreneurial journey and that you can rely on people for help and support.

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