266:Marketing Lessons Photographers Can Learn from a Catering Brand with Alex Lipin
Friend, Let’s welcome Alex Lipin to the podcast.
Alex is the Co-Founder and Managing Partner of Hospitality & Culinary Collective, a Miami-based catering and hospitality company that’s been raising the bar in the events industry. With over a decade of experience, Alex leads the business side of H&C Collective with a strong focus on operations, client experience, and building systems that actually support creative work.
In today’s episode, we’re talking about branding, marketing, and how H&C Collective has attracted the kind of clients many creatives dream of working with. Alex shares how they approached their brand from the beginning, where their best clients really come from, and the moment he realized the business was starting to click with the right audience.
We also dig into what makes H&C Collective stand out in a crowded market and which marketing avenues have truly moved the needle.
This conversation is a great reminder that growth doesn’t come from doing everything. It comes from being clear, intentional, and consistent with what you’re building.
I hope this episode encourages you to look at your brand and marketing with a little more clarity and a lot less pressure.
LISTEN TO THIS PODCAST EPISODE
CLICK HERE TO LISTEN TO IT ON ITUNES
CLICK HERE TO LISTEN TO IT ON SPOTIFY
This episode was sponsored by Pic-Time. Start a free trial today!!
YOU CAN FIND MORE ABOUT Alex Lipin HERE:
H&C Co. Website
H&C Co. Instagram
Subscribe to The H&C Co. Newsletter
265: Understanding Custom GPTs With Catalina Jean
Friend, let’s welcome Catalina Jean for a second episode!
Catalina is a wedding photographer and marketing strategist who has truly figured out how to make AI feel easy for creatives. Catalina has this super approachable way of explaining things, and she’s been helping photographers use tools like ChatGPT in a way that actually supports their business instead of overwhelming it.
In today’s episode, we’re talking all about Custom GPTs — what they are, how they’re different from regular ChatGPT, and why having one can make your life so much easier. Catalina breaks everything down in a way that immediately clicks, even if AI still feels a little overwhelming.
We chat about how Custom GPTs can help you stay consistent with your marketing, keep your voice sounding like you, and save you a ton of time. She also shares the common mistakes people make when using ChatGPT and how to avoid them.
This conversation is such a good reminder that with the right setup, new tools can help us show up more confidently and with way less stress.
I hope this episode encourages you to play around, get curious, and see how AI can fit into your business in a way that feels good.
LISTEN TO THIS PODCAST EPISODE
YOU CAN FIND MORE ABOUT Catalina Jean HERE:
264: Representation in the Wedding Industry With Martina Lanotte
We are back on the podcast after a few months off with an amazing guest!
Friend, meet Martina Lanotte — an Italian-born, queer wedding photographer based in Copenhagen, Denmark, and the founder of the agency MARLANPH. She specializes in intimate weddings and elopements for couples who value human rights and hold strong ethical standards.
As an LGBTQIA+ activist, Martina is deeply committed to making the wedding industry more inclusive. She’s also the author of Representation: A Guide to Inclusive LGBTQIA+ Wedding Photography, a powerful resource for anyone who wants to better understand the impact of intentional, respectful storytelling.
In today’s episode, we’re chatting about the meaningful ways photographers can use their images to shape how LGBTQIA+ couples are seen, welcomed, and celebrated. Martina shares insight into why representation matters, what true inclusivity looks like, and how we can all take steps—big or small—to make our industry a safer and more affirming space.
Representation matters — not just in who we photograph, but in how we photograph them.
This conversation with Martina is a reminder that our cameras are powerful tools for change, and that the stories we choose to tell (and share) can help build a more inclusive industry for everyone. I hope this episode inspires you to review your work and your website with a more intentional, thoughtful, and compassionate eye.
LISTEN TO THIS PODCAST EPISODE
You Can Find More About Martina Lanotte Here:
Representation: A Guide to Inclusive LGBTQIA+ Wedding Photography
Turn Pinterest into a traffic machine for your website!
I LOVE Pinterest and you will too! Get this freebie right now!
Get an honest website Review!
With my 10 years experience as a photographer and my background in Advertising and Marketing, I can give you the tools you need to make major improvements in your website.
"CAROLINA BREAKS DOWN THE BIG SCARY MARKETING STRATEGIES INTO EASY-TO-UNDERSTAND DIY TIPS THAT YOU CAN IMPLEMENT RIGHT AWAY!"
Daniela Villaramos onceuponavow.com
JOIN The Private FB Group!
Come on over! We want you to be a part of the community!
