235: Don't Do This To Your Prospects

You might be turning people away by engaging in any of these behaviors with your prospects! In this episode, I share a recent interaction I had with a company I wanted to hire and how their customer service left me feeling confused, annoyed, and sadly turned off by their brand.

Avoid making these mistakes at all costs!

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234: Mastering the Blogging Process: My Pre, During, and Post-Writing Steps

Blogging is a tedious task. There, I said it. But it's also a strategy that keeps eyes on my brand, brings new clients to my website, and gets vendors excited about working with me.

"'If you build it, they'll come" has to be the biggest lie ever told.

A better phrase is: "If you build it and then promote it, they'll come."

So, in today's episode, I'll share with you my process before, during, and after writing a blog post.

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233: Marketing Insights from A Michelin Star Dining Experience

Friend, this episode is about a recent dining experience at a Michelin Star restaurant and some of the subtle things I noticed that can be applied to your photography business.

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232: Q&A: How To Use A Podcast To Market Your Business + More

Hi Friends, this episode has some juicy Q's like how to use a podcast to market your business. Is Pinterest still relevant? How to connect with vendors online. And what to do if you need to start all over in a new city!

This episode was sponsored by one of my favorite tools! Imagen: Personalized Photo Editing Assistant and you can get 1500 free edits with this code!

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231: What Posting on Instagram Every Day For 30 Days Taught Me

Friends, for years I posted on Instagram twice a week, but I wanted to challenge myself and also see what kind of impact it would have on my business if I committed to posting weekly.

Although the results of this exercise only apply to my business, the lessons I learned could be beneficial to you! Mostly, I hope that this short episode inspires you to get out of your comfort zone, take a look at your data, and draw your own conclusions.

Let me know what you think, and if you are planning on taking up this challenge for your own account.

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230: Marketing Your Photography Business on Pinterest With Daniel Moyer

Friend, today’s episode is an interview I did for my friend and fellow podcaster Daniel Moyer.

In addition to being a fantastic photographer, Daniel is a great podcast host and you can find amazing content on his show.

In this episode, Daniel asked me important questions about Pinterest and how to market your business in the platform.

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229: lessons learned from 100 business dates in 100 days with Pam Kriangkum

Friend, meet Pam Kriangkum, a fabulous photographer who after facing some burn out found herself at a crossroads: to continue to photography career, or to let go of what felt comfortable to find a new passion and purpose in life.

After feeling overwhelmed and a bit confused as to what she wanted her career to look like, Pam decided to have 100 coffee business dates to hear about other people’s journeys. What she didn’t know is that she was going to rediscover her purpose by listening to others’ stories.

In this chat, Pam shares with us how did she connect with 100 strangers and the lessons these chats taught her.

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Here are Pam’s notes from the 50th date mark:

Learnings by day 50 of 100 coffee dates in 100 days:

I made a post over 50 days ago inviting people to join me for 100 business coffee dates in 100 days, and now that I’m over the halfway mark, I wanted to share with you what I’ve learned so far and the action steps I’m taking

  • These coffee dates have been the best thing I’ve done for my business and for my self-growth because it’s given me so much clarity.

  • My first coffee date was with a friend and she said she wanted to support me but wasn’t sure how to do it. It made me realize that because I didn’t feel clear about myself, it was being projected onto everyone around me.

  • I observed that the people I met who were in the middle of or far into their careers that were very successful all had 1 thing in common: they worked mostly in their zone of genius and the business they built revolved around a skillset that came naturally to them.

  • I realized within the first week that my current business (commercial photography with some marketing in the past) was my zone of excellence not my zone of genius and that's why after 9 years running a successful business, I felt like I had hit a wall and resented everything.

  • I pulled up my Strengthsfinder results: I have 0 execution skills in my top 5 — my work in photography and marketing is mostly execution based. Yes, I used some of my top strengths, but not to the level I could be.

  • My top strengths are futuristic, strategic thinking, and communication so I knew whatever came next, leaning into these would be my best bet

  • Every conversation became a mirror as I changed and refined how I introduced myself and shared my story

  • During weeks 1-2, I would say I didn’t know what would come next but I felt like I was taking a big leap into something new and was terrified to let go of the business I’d built

  • Week 3-4 I leaned into my strengths and explored the idea of business consulting and strategy work. When I introduced myself during this time, this is what I brought up

  • If people hit the right nerve while we talked, I would eventually say, what I really want to do is create a membership for historically marginalized creatives to come into a community and learn foundational business skills needed specifically for creative businesses. I would continue to say that I would do that later in my life.

  • I took a break between days 26 and 33 since I was traveling and that space allowed my brain to download and process what I’d learned up to this point

  • By day 30, I woke up and thought to myself: instead of trying to pivot into consulting and strategy, what if I start building my business based around the membership and community my soul feels called to create? Why delay it any further?

  • Once I made my decision, there was a big energetic shift!

  • My language in how I introduced myself shifted without conscious effort. I began to separate my identity from my business and I went from saying “I am a commercial photographer” to “I own a photography business that does…” — I shocked myself the first time I heard myself say it.

  • Between days 33 to 48, I told people my next step was to build my membership

  • On day 49 I soft-launched my offer into the world and on one of my coffee dates that day, the words “I have now created a membership…” came out of my mouth and I began to cry (lol) because I realized how much had changed in under 50 days

  • So what I'm building going forwards: a community-based membership for historically marginalized creatives that celebrates our diverse stories and backgrounds while supporting each other to build heart-centered businesses

This was a LONG ONE. But if you made it this far, thank you! It has been such a joy to connect and grow. Also if you’re ever thinking about doing coffee chats, do it! It’s the best thing ever but maybe start with 5 or 10. 100 is well, a lot!

You can find more about Pam Kriangkum here:

Her Website: Bloom the Creative Membership

Connect on Instagram

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228: Going Viral on TikTok with Oak & Iron

Friends meet the uber-talented Bianca + Kyle Thompson from Oak + Iron this is their 3rd time on the podcast (catch them on episode 30, & episode 74) and today we are chatting about going viral on TikTok and what that meant for their business.

What started as a fun account to explore their creativity and have fun soon turned into experimenting with different ideas and pouring their heart and soul into creating content that resonated with their audience.

In this episode, we talk about how they did it, what it has meant for their business to have millions of eyes on their work, and some advice for any photographer that wants to experiment.

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Their Website  

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227: Mastering Instagram Reels With Michelle Gifford

Friends, it’s been a couple of months since the last time I published an episode, and I’m so happy to break the radio silence with this interview with Michelle Gifford.

If you don’t know Michelle, let me introduce you! She is a Brand Strategist, Business Coach, Podcaster, and highly sought-after Public Speaker. With her signature combination of straight talk and tough love, Michelle teaches Social Media Marketing and Strategy to thousands of followers on Instagram every day.

In today’s episode, we focus on a topic that I have been avoiding for years… Instagram Reels.

You already know that I love actionable content and Michelle shares with us actionable steps we can start implementing today!

This conversation includes why understanding the power of Instagram Reels is crucial in a way to engaging with a brand new audience!

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YOU CAN FIND MORE ABOUT MIchelle HERE:

Her website

Her Instagram

Grow the gram Program

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226: To Get Verified, Or Not To Get Verified:That's The Question

This is the current existential question of 2023, to get verified or not to get verified…

Meta released a new Instagram verification feature and now it’s available in the USA, New Zealand, and Australia.

I asked a lot of questions! I asked fellow photographers, clients, and potential clients about their perspectives and opinion on this matter, so today’s episode is juicy!

I want to hear from you, are you verified? Or are you going to wait and see?

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225: How To Write A Blog Post To Maximize its Impact

Friend, I have been writing blog posts for over a decade, and during the majority of this time, the post was poorly written and obviously had a very low impact on my brand.

But a few years ago, after spending all of 2020 working on my website and learning about SEO things changed and I took my site www.carolinaguzik.com from page 7 on Google to page 1 and blogging had a great deal on this move.

In this episode, I share with you the structure of a blog post that will be evergreen and therefore, maximize your efforts.

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223: Is Your Brand Full of Social Doubt?

Friend, we talk a lot about “Social Proof”, but if we flip the coin then we have “Social Doubt”

Social Doubt is what repels people from buying your services, due to uncertainty.

If you take a closer look at your whole brand, you might find aspects that are causing doubt in the mind of your prospects and we don’t want that!

In today’s episode, I cover six parts of your business that you should look into and make sure you don’t have any room for social doubt.

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222: Data & Marketing With Colie James

Friend, this is the very first time that I post an interview from another podcast.

Meet Colie James, she is a fantastic family photographer and educator, and the podcast host of Business-First Creatives, make sure to subscribe to her show as it is super useful for photographers.

She interviewed me on her podcast a few weeks back and I now I want to share it with all of you.

In this episode, Colie asked me strategic questions about data, and how to use the findings.

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YOU CAN FIND MORE ABOUT COLIE JAMES HERE:

Her Instagram

Her Dubsado Class for Photographers

Her Podcast

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221: Money Talk with Kristin Sweeting

Friend, talking about money and mindset can be intimidating, but those conversations are a must if you want to level up your business.

In today’s episode, I’m chatting with the amazing Kristin Sweeting about how to reach 100k, and what to do next once you achieve this goal.

Kristin is a wedding photographer and business coach based in Nashville, TN. She helps brands and businesses shine through intentional imagery and strategic coaching. Kristin has 12 years of experience photographing weddings and thoughtful brands worldwide and creating scalable systems and supportive communities for creative entrepreneurs wanting to make a big impact.

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You Can Find More About Kristin Here:

Dangerous Creatives

Dangerous Creatives Freebies

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220: Rihanna Worked for Free, should you?

Friend, I’m late to this conversation, but it’s absolutely worth having it.

If I hear one more Instagram coach comparing your small business with Rihanna and how she worked for free at the Super Bowl, and how you should work for free too, I’m going to flip a table (Teresa Giudice style).

In this episode, I chat about how you can’t compare your small business with Rihanna and her Super Bowl performance.

Indeed, at some point, you have to pay your dues ( you will choose how you do that) and you can’t expect to start a business and immediately be successful, but this broken system that expects you to show up, give your best and maybe, if you are lucky, get something that will advance your business in return needs to stop.

Work for free if you want to, after all, this is your business and you are in full control of your choices, just don’t do it because someone told you, your future success depends on it.

You can read more about Rhianna and the Super Bowl performance here: Forbes Article

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219: Buyer's Personas & How To Effectively Sell To Them.

Friend, today’s episode is packed with information and key content to succeed at sales.

If you haven’t met Sam Jacobson, let me introduce you. Sam Jacobson is a sales, pricing, and copywriting expert who helps wedding pros book more couples at higher prices. He uses approaches grounded in behavioral economics and elevated by 17 years of working with weddings.

Today’s episode is all about buyers’ persona, how to sell to different people, and how to identify which persona a future client might be.

If you want to dive deeper into this topic, Sam has several episodes about this topic on his own podcast! Follow this link to check them out.

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218: Four Major Mistakes Why your Pinterest isn't Delivering Results.

Friend, by now you know that I’m a Pinterest Evangelist! I love Pinterest and I have seen great results using the platform! But I have also audited and talked with many photographers about their Pinterest accounts and how they use the platform, and why they haven’t seen results yet.

In this episode, I cover the four major mistakes why your Pinterest isn’t delivering results. My Dm’s are always open for questions. Feel free to get in touch.

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217: Plagiarism & Stealing. A no-no for your business.

Friend, starting a photography business can be hard, it’s a catch-22, to be honest. How can you get clients if you don’t have a portfolio? How can you get a portfolio if you don’t have clients?

Recently I came across a website where 90% of their site was stolen. Their images were taken from other photographers’ websites and so was their copy. This is not only a bad move for them as artists, but the fact that they are selling a product they can replicate to clients will burn their business to the ground.

If you are new to the photography industry, I hope this episode brings some light to this complex issue of plagiarism.

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216: Building a Brand That Has No Competition With Eden Strader

Friend, in today’s chat Eden Strader, explains how you can build a brand that has no competition and what that actually means for your business.

Eden shares with us some business strategies you can implement to make sure your brand stands out, and we also discuss how mindset it’s a crucial part of moving your brand into a place where you are no longer worried about competition.

Eden believes we should be building our dream businesses in order to have our dream lives - not stopping at the business as the final destination.

Eden has two great freebies! Make sure you get them:

The Wedding Photography Questionnaire

Let's Get Lit Freebie

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YOU CAN FIND MORE ABOUT Eden Strader HERE:

Her Website

Her Instagram

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