218: Four Major Mistakes Why your Pinterest isn't Delivering Results.

Friend, by now you know that I’m a Pinterest Evangelist! I love Pinterest and I have seen great results using the platform! But I have also audited and talked with many photographers about their Pinterest accounts and how they use the platform, and why they haven’t seen results yet.

In this episode, I cover the four major mistakes why your Pinterest isn’t delivering results. My Dm’s are always open for questions. Feel free to get in touch.

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217: Plagiarism & Stealing. A no-no for your business.

Friend, starting a photography business can be hard, it’s a catch-22, to be honest. How can you get clients if you don’t have a portfolio? How can you get a portfolio if you don’t have clients?

Recently I came across a website where 90% of their site was stolen. Their images were taken from other photographers’ websites and so was their copy. This is not only a bad move for them as artists, but the fact that they are selling a product they can replicate to clients will burn their business to the ground.

If you are new to the photography industry, I hope this episode brings some light to this complex issue of plagiarism.

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216: Building a Brand That Has No Competition With Eden Strader

Friend, in today’s chat Eden Strader, explains how you can build a brand that has no competition and what that actually means for your business.

Eden shares with us some business strategies you can implement to make sure your brand stands out, and we also discuss how mindset it’s a crucial part of moving your brand into a place where you are no longer worried about competition.

Eden believes we should be building our dream businesses in order to have our dream lives - not stopping at the business as the final destination.

Eden has two great freebies! Make sure you get them:

The Wedding Photography Questionnaire

Let's Get Lit Freebie

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YOU CAN FIND MORE ABOUT Eden Strader HERE:

Her Website

Her Instagram

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215: How to deal with clients that are difficult during a session or wedding

Friend, today’s episode is a conversation with my friend Stephanie Sonju from Sonju Photography about how to deal with clients that are difficult during a session or wedding.

We candidly chat about our own personal experiences and the things we do in our business to make sure our clients have not only a great experience but also a good attitude on the day of their event.

My business motto is: “My photos are only as good as my clients’ attitude” (feel free to use this and Venmo me $1 😜)

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214: Tracking Your Data To Make Better Marketing Choices

Friend, happy 2023!

One of the things that have been crucial to my business growth and success has been tracking my data! I track everything!

From my followers to my website views, to my referrals these numbers guide all my marketing efforts and where I spend time on my business.

Today’s episode is short, but straight to the point. If you have any questions, just join my free Facebook group!

Wishing you a very successful year ahead!

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213: Three Business Lessons That We Can Learn From The World Cup

Friend happy Tuesday! Today I want to share with you three business lessons that we can learn from watching the World Cup. Whether you are a football fan (ahe… soccer is not a real name), or not, I can guarantee you today’s episode is going to bring you inspiration :)

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212: Systems And Why Are They Crucial For Your Business And Well Being

Friend, running a business requires work, endurance, stamina, relationships and a bit of luck! And if you want to make sure your business and headspace will make it in the long run, then you need to get systems in place.

Systems are not the only software that you can install, but also your network and the relationships your build around your business!

In today’s episode, I’m talking about systems and why they are fundamental for your success and well-being.

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211: Photo Timelines For Weddings

I like to plan ahead, and I also love structure, so obviously I enjoy a good timeline.

In my opinion, photo timelines for weddings are an incredible tool to help you maximize the time you have been hired for while managing expectations and having enough time to create the body of work that will impress your clients.

There is always room to capture things as they unfold, but I believe that without a plan ( in this case, a timeline) things can get confusing.

In today’s episode, I covered this topic and explain why I believe timelines are essential for your overall success during a wedding day.

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You can’t create a timeline without collaborating with the couple, so make sure you listen to this episode where I talk about the client’s questionnaire 151: CLIENT'S QUESTIONNAIRE. WHAT TO ASK?

Join me on Patreon where you can see the gallery I shared with my friend, plus take a look at some of my timelines.

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210: How To Nurture Relationships To Get On Venue Lists With Shannon Tarrant

Friend, as photographers we are constantly looking to get on the grace of wedding planners (and you should), but venues are where is at! Venues have more opportunities for business than a single planner, and you can count that couples looking at your favorite venues that are within your budget and aesthetics.

In today’s episode, I had the opportunity to chat with Shannon Tarrant. She is on a mission to help event pros learn a proven system for success. A professional go-getter, she is a highly regarded speaker and coach while running her own business - WeddingVenueMap.com, and launching a new podcast, The Wedding Sassholes.

Listen to today’s episode to get some tips and insights about how to nourish relationships with venues and opportunities to get on their lists.

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209: Find the Right Team With ShootWith.Me

Friend, if you are a wedding photographer and have needed help you know how stressful can be to find a talented and responsible assistant, second, or even a lead photographer to help you out.

We all have read horror stories on Facebook groups, and it can be a bit nerve-wracking to hire someone you have never worked with.

Let me introduce you ShootWith.Me is a platform that simplifies and streamlines the way photographers find and hire help for their jobs and fills the gaps in their schedules.

In ShootWith.Me you can post jobs and request upcoming jobs, and connect with available photographers and assistants. You can also check out portfolios and read reviews on how photographers have performed in previous assignments.

ShootWith.Me was founded by Nathan Desch. He’s been a wedding photographer in the Philadelphia area for over 15 years and after seeing so he personally knows how important it is to have a talented and reliable team by your side.

You can create an account for free, so check it out and connect with some local talented photographers.

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You can find out more about ShootWith.Me here:

ShootWith.Me Website

ShootWith.Me Instagram

ShootWith.Me Facebook Page

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1:1 coaching program:  This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren’t working. Get all the information here: https://thetogrepublic.com/coaching

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208: Concept To Creation With Alex Eischeid

Friend, welcome to another episode! Today we are having a conversation with the talented Alex Eischeid.

Alex Eischeid is a creative portrait photographer, mentor, and instructor. She is passionate about storytelling through self-portraiture and is devoted to helping other photographers develop their own personal and artistic voice.

In this episode, we talk about how to develop concepts into final images. Even though Alex specializes in self-portraits, you can apply the teachings to how you create and collaborate with your clients!

This episode is also packed with information about how self-portraits can be a tool to help you develop your creativity and point of view as a photographer.

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207: Custom Proposals With KT Merry

Friend, welcome to another episode! Today’s conversation is with the super talented KT Merry about custom proposals.

KT Merry has been a luxury wedding photographer for 15 years. She has photographed the most opulent and beautiful weddings and her clients include several celebrities.

In today’s chat, we are covering the topic of custom proposals and how they can elevate your brand, and put you ahead of the competition.

KT shares with us how she presents proposals to her clients, what to include, what to avoid and how to follow up! The conversation is detailed and packed with actionable steps.

Even if you currently are not in the luxury market, this conversation will give you some insights on how to elevate your brand perception and value in any market.

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KT Merry has a couple of offers for you:

  • Starting October 5th, 2022 KT will be hosting a series of FREE workshops where you will learn a framework to build a wildly profitable & creative photography business that attracts portfolio-worthy, inspiring and aligned clients. You can register here!

  • The enrollment for her wildly popular online course: The Abundance Plan opens on October 17th, 2022 and you can get all the details here! (affiliate link)

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1:1 coaching program:  This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren’t working. Get all the information here: https://thetogrepublic.com/coaching

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206: Seis Errores Que Estas Cometiendo en Tu Pagina De Portafolio (Episode In Spanish)

Yo sigo por aquí hablando mucho acerca de websites, porque en realidad es una de las herramientas fundamentales para tu negocio!

En este episodio me enfoco en tu página de portafolio y los errores que más a menudo veo! Espero que esta información te ayude a mejorar tu website.

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Si quieres ayuda 1:1 aquí te dejo la información: https://thetogrepublic.com/website-reviews

En este episodio también les recomendó el Congreso Online de Fotografía Be Here Project. Aquí les dejo toda la información: https://www.congresodefotografia.com/

Otros episodios relacionados con este tema:

197: ERRORES QUE ESTÁS COMETIENDO EN TU PÁGINA DE INICIO(EPISODE IN SPANISH)

149: INSPIRACION & BODAS DE DESTINO CON VICTOR MARTI(EPISODE IN SPANISH)

136: TUS FOTOS NO SE VENDEN SOLAS CON RAFA RODERO (EPISODE IN SPANISH)



205: Self-Care During The Busy Season

In the famous words of Ice Cube, “you better check yo' self before you wreck yo' self”.

Today’s episode it’s short and to the point: simple advice to keep your sanity during the busy season! That’s it, nothing fancy, not a marketing tip, but a life hack just in case you start to get overwhelmed in the weeks ahead.

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204: Vendors' Galleries

If you’re a wedding photographer, perhaps at some time during your career, fellow vendors have asked you if you can share some images from events with them.

Creating a gallery for vendors after weddings have been one of the easiest marketing strategies I have implemented in my business, as it helps me build a relationship with them, while also exposing my work to their audience.

In today’s episode, I cover the importance of sharing your work with fellow vendors, and how to do it to minimize exposure. I even share an email template with my friends on Patreon, so they can communicate expectations with vendors.

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203: Do You Need To Send Gifts To Your Clients?

Friend, to gift or not to gift, that is the question.

This is a hot take on a topic that very often appears on Facebook groups and conversations: “do I need to send my new bookings a gift?”, “What should I send them?”, “Is this ok for a gift?

I have done it all! I have gifted my clients and I have skipped it too, and it today’s episode I’m sharing with you my experience and some things to consider whether you gift or you don’t

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202: Clarity on Your Marketing Goals

Friend, I keep seeing all over Facebook Groups fellow photographers being stressed about their marketing efforts not delivering results, and when I ask them what specifically are they doing, or not working, their answer tends to be along these lines “I‘ve done it all and I have no clients”

I know it’s really easy to attempt to measure our marketing efforts’ success on the number of clients we book; however, this will add frustration to your life, as there are so many components and smaller goals we need to tackle before we can celebrate a new booking.

Think of this as a recipe for a delicious dish! Yes, the end goal is to eat something yummy, but before you get to do that, you need to accomplish other steps.

In my business, I focus my marketing efforts on 4 different groups, and each place group has a very specific goal!

For example one of my group is Pinterest. The goal of my Pinterest account is to drive qualified traffic to my website. I check my analytics every month to see if my strategy is working. So long as Pinterest is sending quality traffic to my site, then I know my strategy is working.

You see, my Pinterest strategy is not to “get clients”. Getting clients, is the side effect of someone that saw my work on Pinterest, then visits my site, falls in love with my images, and connects with me personally on a discovery call.

So in today’s episode, I cover why being super clear on your marketing goals, and the goals of the tools you use to reach new people are crucial for your success!

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201: Content Creation Over Traditional Blogging With Nina Larsen

Friend, meet the talented Nina Larsen, an elopement photographer based in Boulder, Colorado.

She’s done over 200 weddings and elopements since her start in 2017, is passionate about SEO and content creation and loves helping other photographers with all things marketing and business strategy.

Nina has been a guest on the podcast before, so I recommend you also check out that episode.

97: HOW TO CREATE A STRATEGY FOR YOUR SEO WITH NINA LARSEN

In today’s episode, we are talking about content creation over traditional blogging. That means that the days of just featuring a wedding or family session are over, but instead, we should focus on using those images to tell a story, anecdote or an actual tip future clients can implement on their own wedding day or session.

Nina shares with us actionable steps and ideas we can take to create content that will serve us to connect with future clients.

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In this chat, we mentioned Fuel Your Photos FB group and class. Here are the links to those:

Fuel Your Photos FB Group | Fuel Your Photos SEO Class

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200: One Piece of Content Every Wedding Photographer Must Have On Their Blog

Friend, if you are not blogging, you are missing out! Blogging is definitely not dead, and in fact, it is alive and well!

In today’s episode, I chat about why having a list of venues to get married in your city is crucial not only for SEO but most importantly to set yourself as an expert and connect with couples even before they realize they need a photographer.

Listen to this episode where I break down the strategy and give you some tips on how to get this post done.

And if you get inspired and write your own post, come share it with us on the Facebook group! See you there!

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If you want to ease into this topic, perhaps joining me on Patreon is the next step for you!

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199: How To Relocate Your Business To A New Location With McKenzie Bigliazzi

Friend meet the talented McKenzie Bigliazzi, an alternative colorado elopement photographer & planner for punk-rock, van-obsessed, non-traditional couples who want to elope with an amazing mountain backdrop without the complicated planning stuff!

In 2020 McKenzie moved her business from Illinois to Colorado and in today’s episode, we chat about the steps she took to start from zero in a new location.

This episode is for anybody that’s considering moving and it’s afraid about losing clients and momentum.

McKenzie shared tons of actionable steps that you can implement into your “moving” strategy right away!

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If you love McKenzie’s energy and knowledge you can hire her as your coach! Her direct approach and no BS is great for anybody that needs a bit of thought love and guidance.

This is the second time that McKenzie is on the podcast. She was a guest on Episode 101: How to Upsell By Focusing on Value.

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