25: Having an Olympian Mindset Will Transform Your Business
So I'm very excited about the Winter Olympics! They're fun and entertaining, but mostly I'm mind blown by the dedication, commitment and resilience of the athletes. That's got me thinking what if we treated our photography business as if it were the Olympic Games?? If that was the case we'd be athletes competing for gold medals and putting our heart and soul to give it all to win! Check out todays podcast to discover how having an Olympian mindset can elevate your business.
Listen to today's episode to get an idea of why perseverance and commitment is what brings home the gold! And if you want to read more about this topic you can head over to this blog post that I wrote 2 years ago during the Summer Olympic Games.
As promised, here is the video about Michael Phelps. Make sure you watch this to get super pumped! :)
LISTEN TO THE PODCAST
CLICK HERE TO LISTEN TO IT ON ITUNES
CLICK HERE TO LISTEN TO IT ON SPOTIFY
REMEMBER
THINK. PLAN. IMPLEMENT
24: A Chat With Dana Pugh About Pricing
Meet the amazing Dana Pugh, she's a family, wedding, and commercial photographer based in Calgary, Canada. Her work has won many awards and has even been featured on the big screen in Time's Square.
In addition to her fantastic work, Dana is on a mission to help photographers price themselves correctly!
Make sure you listen to today's episode so you can get a better idea on how to start making a profit on your photography business.
LISTEN TO THE PODCAST
You can see more of Dana's Work here:
Her Website | Her Facebook Group | Her Pricing Class
REMEMBER
THINK. PLAN. IMPLEMENT
23: A Chat with Joshua Kane about destination wedding photography
On today's episode I had the chance to chat with the amazing Joshua Kane about being a destination wedding photographer. We talk about how his story translates into travels and how his clients fly him all over the world to photograph their celebrations.
Joshua also shares with us his desire to help the photography industry in a way that is not only educational, but embracing the individuality of each photographer with his upcoming workshop Water for horses.
Listen to today's episode to get to know Joshua, plus get an inside scoop on what it takes to get your photography business on the road!
Here are some of my favorite images from Joshua's destination weddings. All images by Joshua Kane Photography
LISTEN TO THE PODCAST
You can see more of Joshua's Work here:
His Website | His Instagram | Water For Horses Workshop
REMEMBER
THINK. PLAN. IMPLEMENT
22: Embracing Self-Promotion
I know, I know... Just the word "Self- promotion" gives you hives, after all that word has a bit of stigma attached to it. Only people that are self-centered narcissists self-promote, right?
NO!
People that own a business and understand the power of connections self-promote. After all, if you are not talking about your business, then who is?
But let's be clear, self- promotion is an art. The art of flipping the script and instead of taking about how amazing and great you are, you are going to talk about your clients and their stories.
Are you confused about this? Don't worry. I break it down on today's podcast.
So grab your headphones, listen to today's chat and don't forget to leave us a review! We love to hear from you :)
LISTEN TO THE PODCAST
CLICK HERE TO LISTEN TO IT ON ITUNES
CLICK HERE TO LISTEN TO IT ON SPOTIFY
Don't forget to join our Facebook Group!
www.facebook.com/groups/thetogrepublic/
REMEMBER
THINK. PLAN. IMPLEMENT
21: The Difference Between the $100 & $1000 photographer
Hello Friend! On today's podcast I chat about the difference between photographers that are charging little money and the ones that are making a good living with their craft. Hint, this has nothing to do with location, experience, or even the quality of their work.
So grab your headphones, listen to today's chat, and don't forget to leave us a review! We love to hear from you :)
LISTEN TO THE PODCAST
CLICK HERE TO LISTEN TO IT ON ITUNES
CLICK HERE TO LISTEN TO IT ON SPOTIFY
REMEMBER
THINK. PLAN. IMPLEMENT
20: A Chat with Rose+ Thomas form Bittersweet Designs About Marketing Materials
Meet Rose + Thomas, founders of BitterSweet Design. As photographers it's crucial that we convey value not only with our images, but also with our brand and marketing materials!
On today's chat I got the opportunity to chat with Rose + Thomas about their beautiful work and how useful their products are for photographers. At BitterSweet Design you can find stunning templates that you can use to improve your branding and elevate your client's experience.
So grab your headphones, listen to today's chat, and don't forget to leave us a review! We love to hear from you :)
LISTEN TO THE PODCAST
You can find out more about Rose + Thomas founder of BitterSweet Design here:
Website: www.designbybittersweet.com
Facebook Page: www.facebook.com/designbybittersweet
Instagram: www.instagram.com/designbybittersweet
REMEMBER
THINK. PLAN. IMPLEMENT
19: This Season Take Care Of Yourself
We are entering the busy season! Not only does our business demand a lot from us, but there are also a lot of holidays coming up soon that require our attention.
The next couple of months can be extremely busy and if you don't take care of yourself you could get burned out and nobody can afford that.
In today's episode, I chat about the importance of taking care of your mind and body. Self care is even more important that any marketing strategy because without your wellbeing your business will definitely suffer.
So grab your headphones, listen to today's chat, and don't forget to leave us a review! We love to hear from you :)
LISTEN TO THE PODCAST
CLICK HERE TO LISTEN TO IT ON ITUNES
CLICK HERE TO LISTEN TO IT ON SPOTIFY
REMEMBER
THINK. PLAN. IMPLEMENT
18: The Power of Testimonials
Photography services are a luxury for most people. And because of that, what others say about your business can make or break your studio; word of mouth is a powerful tool!
In today's episode I share with you why testimonials are so important to give credibility and social proof to your business. Listen to get some ideas on how to use testimonials to grow your brand and how to ask your clients for them.
LISTEN TO THE PODCAST
CLICK HERE TO LISTEN TO IT ON ITUNES
CLICK HERE TO LISTEN TO IT ON SPOTIFY
REMEMBER
THINK. PLAN. IMPLEMENT
17: A Chat with Rachel Brenke Founder of The Law Tog
Meet Rachel Brenke, the lawyer and founder behind The Law Tog.
I found out about her website a couple of months ago when some of her blog posts were shared on a photography group. Her blog is filled with informative articles about the many legal aspects involved in having a photography business and if you like listening to podcasts she also has one that is packed with tons of useful information.
In addition to all the free content that Rachel shares with her community, she has a shop where you can find contract templates, legal guides, and tax tools.
Listen to today's chat where Rachel explains why it is so important to have your business registered and always use a contract!
LISTEN TO THE PODCAST
CLICK HERE TO LISTEN TO IT ON ITUNES
CLICK HERE TO LISTEN TO IT ON SPOTIFY
You can find out more about Rachel and The Law Tog here:
Website: www.thelawtog.com
Facebook Page: www.facebook.com/RachelBrenke2
Instagram: www.instagram.com/rachelbrenke
Facebook Group: www.facebook.com/groups/lawtog
REMEMBER
THINK. PLAN. IMPLEMENT
16: Why Mini Sessions Could Hurt Your Business & What To Do About It
Hello fall! This is the time for pumpkin lattes, sweaters, and mini sessions....
If you are a photographer perhaps you are considering hosting a day for mini sessions, after all everybody else is doing it right?
But if you have learned something here at The Tog Republic, is that you should never do things in your business just because everybody else is doing it, but instead you should always take a look at the marketing opportunity and evaluate if it's the right move for your business.
That being said, I don't like mini sessions and I have some valid reasons for it. As a matter of fact, I think that if you are not careful mini sessions can actually hurt your business and leave you exhausted.
But I do have to admit there are ways to make mini sessions work! And if you plan a smart strategy they can be not only profitable, but put your name ahead of the competition.
Listen to today's episodes to find out all about mini sessions, why I don't think they are the best strategy for your business, and how to manage the current system to create a similar experience that is not only profitable but is also on brand!
LISTEN TO THE PODCAST
CLICK HERE TO LISTEN TO IT ON ITUNES
CLICK HERE TO LISTEN TO IT ON SPOTIFY
REMEMBER
THINK. PLAN. IMPLEMENT
15: A Chat With Easton Reynolds About Facebook Ads
Facebook currently has 2 billion active users and I can guarantee that within that large amount of people using the platform your audience is hanging out there!
We all know that organic reach has decreased significantly, but Facebook has giving us the platform to create ads at very low cost and with the ability to target our audience in a very specific level.
I had the opportunity to chat with Easton Reynolds, founder of The Art of Six Figures about Facebook ads and how his campaigns have allowed him to reach his ideal brides and book more weddings!
I'm not going to sugar coat it and say that advertising in Facebook is easy, but let's be honest it isn't difficult either, and if you want to avoid the learning curve Easton has an amazing class that covers it all!
Listen to today's episode to learn about Facebook ads and how they can transform your business. Easton covers some of the basics in this marketing chat and I can't wait to hear about your experience with this marketing strategy.
LISTEN TO THE PODCAST
14: How to Prioritize your emails
There are two kinds of people, the ones that have a clean email, and the ones who have 1000 un-opened emails. What kind of person are you?
I'm a type A personality when it comes to email. I like my email to be clean and organized and as a solopreneur it helps me with my admin tasks and to keep my business productive.
If you want to learn more about how to prioritize your email, listen to today's podcast. As always you can always join the conversation on our private Facebook group, see you there!
LISTEN TO THE PODCAST
REMEMBER
THINK. PLAN. IMPLEMENT
13: A Chat With Vanessa Velez About Community Over Competition
Meet Vanessa Velez, she is a destination wedding photographer based in South Florida and the leader of the Tuesday's Together Fort Lauderdale chapter.
I met Vanessa about two years ago when I attended my first Tuesday's Together meeting. I was immediately drawn to her warm personality, kindness and willingness to help out the creative community here in South Florida.
Being an entrepreneur can be lonely, so finding a group of people that are on the same journey can be not only refreshing, but inspiring!
Listen to today's casual marketing chat with Vanessa to learn a bit more about #CommunityOverCompetition and how to find a local group that can help you grow in your creative business.
LISTEN TO THE PODCAST
Vanessa also shared with all of us her love for styled shoots and how they can help you group grow not only as artist, but as a community. Take a look at some stunning images from a session she and her group put together in 2016.
You can see more of this stunning session on her blog + a list of all the vendors that were a part of it.
You can see more of Vanessa Velez' work here: Website | Instragram | Facebook
REMEMBER
THINK. PLAN. IMPLEMENT
12: How to reply to emails saying your pricing is too high
Let's be honest for a second and admit that getting an email that reads "Your price is too high, you're our of our budget" is a bit awkward and sometimes it even triggers something within us.
But every now and then, getting and email like that it's part of doing business. There will always be someone that can afford our services and is not shy about letting us know.
Your power relies on the way you reply to those kind of emails, and yes, I do think that as a business owner you should reply to those emails - but in a smart and branded way.
Listen to today's episode to get a new perspective on why replying to those emails can be beneficial to your business, and how to do it in the most professional manner!
Grab some tea, coffee (or your drink of choice) and enjoy this episode. Also, don't forget to share it with your friends.
LISTEN TO THE PODCAST
CLICK HERE TO LISTEN TO IT ON ITUNES
CLICK HERE TO LISTEN TO IT ON SPOTIFY
REMEMBER
THINK. PLAN. IMPLEMENT
11: A Chat With Chip Gillespie Founder of Blogstomp
I had the opportunity to chat with him about why I love BlogStomp so much and how thanks to it, I save hours of work every week.
Chip also shared with us some other amazing tools StompSoftware offers to help minimize the workflow for photographers!
Go ahead and grab some tea, coffee (or your drink of choice) and enjoy this episode. Also, don't forget to share it with your friends.
LISTEN TO THE PODCAST
You can find more about BlogStomp here:
Websitie :: http://stompsoftware.com
BlogStomp: http://stompsoftware.com/blogstomp
Tech Support: http://stompsoftware.com/support
Video Demo (short): https://vimeo.com/155262580
Video Tutorial (full): https://vimeo.com/169273314
AlbumStomp: http://stompsoftware.com/albumstomp
AlbumPrufr: http://stompsoftware.com/albumprufr
Facebook User Group: http://www.facebook.com/groups/blogstompusers
REMEMBER
THINK. PLAN. IMPLEMENT
10: Seven Tips on How to Promote Your Blog posts Organically
I LOVE blogging! I love it so much that I'm the co-founder of The Blogging Workshop!
Thanks to my blog my audience has grown and I get more clients without having to spend any money on advertising. So today I'm sharing with all of you some easy to implement tips to get your blog posts viewed by more people and get a better engagement with your audience.
Grab some tea, coffee (or your drink of choice) and enjoy this episode. Also, don't forget to share it with your friends.
LISTEN TO THE PODCAST
REMEMBER
THINK. PLAN. IMPLEMENT
09: A Chat With Stephanie Sonju About Documentary Family Photography
Meet Sonju! She is super talented, fun and just awesome! I met Sonju through a local photography group and I became immediately a fan of her documentary family work!
In a world filled with perfectly posed family photos Sonju's approach to family photography is a breath of fresh air. Her style is 100% photojournalistic and that means no posing, no fake smiles and obviously no "Cheeeeeesssss"
Listen to today's casual marketing chat with Sonju to learn a bit more about what documentary family photography is and how to attract the right kind of families that will love this kind of sessions.
Here are some of my favorite images from Sonju's documentary family session! :) All images are by Stephanie Sonju.
OK, let's take a minute here... MY ABSOLUTE FAVORITE IMAGE of this set! <3
LISTEN TO THE PODCAST
You can see more of Stephanie Sonju's work here:
REMEMBER
THINK. PLAN. IMPLEMENT
08: A Chat With Tosha Cole About High School Seniors photography
Hi Friends! Today let's chat with the super talented Tosha, from Tosha Cole Photography about how to market your high school seniors photography business, shall we?
Tosha Cole has a beautiful studio in Bay City, Michigan and although she photographs families and babies, her work with high school seniors is remarkable, plus her marketing strategists are so great you might want to take some notes!
Tosha really understand High School Seniors and she has created a system to deliver a memorable experience for her clients. Forget about the cookie cutter service that the majority of studios offer, Tosha goes above and beyond to provide not only images that are remarkable, but an exclusive experience where teens are treated like super models!
Listen to today's casual marketing chat to hear more about what Tosha does and get ideas for your own business :)
Here are some images from one of Tosha's recently photo shoots. All images are by Tosha Cole Photography.
LISTEN TO THE PODCAST
You can find Tosha Cole all over the internet! Here are some links to help you with the search ;)
REMEMBER
THINK. PLAN. IMPLEMENT
07: Four Items that Your Newsletter Must Have On it
Today let's chat about newsletters and why I love them!
My newsletter is one of my favorite marketing strategist, It allows me to connect with prospects and grow my brand recognition. In this episode we're going to chat about some items that your newsletter MUST have to be successful :)
Grab some tea, coffee (or your drink of choice) and enjoy this episode. Also, don't forget to share it with your friends.
LISTEN TO THE PODCAST
REMEMBER
THINK. PLAN. IMPLEMENT
06: A Chat With Nadia Meli About Instagram
Today let's chat with the talented Nadia Meli about Instagram and how to curate content that is remarkable.
If you don't know who Nadia Meli is, let me introduce you to a photographer that brings a lot of soul to her work; she is also an educator and a hugger!
As photographers we rely on social media to share our images and connect with future clients, so listen to today's chat to get a new perspective, and some useful tips to create content that viewers can't get enough of.
Feel free to share your thoughts on the comments below :)
Grab some tea, coffee (or your drink of choice) and enjoy this episode. Also, don't forget to share this with your friends.
Listen to the podcast
You can find Nadia all over the internet! Here are some links to help you with your search:
REMEMBER
THINK. PLAN. IMPLEMENT
Turn Pinterest into a traffic machine for your website!
I LOVE Pinterest and you will too! Get this freebie right now!
Get an honest website Review!
With my 10 years experience as a photographer and my background in Advertising and Marketing, I can give you the tools you need to make major improvements in your website.
"CAROLINA BREAKS DOWN THE BIG SCARY MARKETING STRATEGIES INTO EASY-TO-UNDERSTAND DIY TIPS THAT YOU CAN IMPLEMENT RIGHT AWAY!"
Daniela Villaramos onceuponavow.com
JOIN The Private FB Group!
Come on over! We want you to be a part of the community!
