I LOVE Pinterest and I am not the only one. Pinterest has over 100 million active users, and that is a large amount of people that can see, pin and contact you for your services.
But, if your Pinterest account is all over, you could be sending the wrong message to your viewers, and that is something that as a business we need to avoid.
People are using Pinterest as a search platform, and you have the opportunity to reach out to people that are looking for your services.
If you are pinning all kinds of projects that are not related to your business, you are missing out on the opportunity to gain new clients.
So, let's clean out our Pinterest accounts, and create a space for future clients to admire our work and get inspired by it.
If you are using Pinterest for your business, I recommend that you convert your current account into a business profile. You can do that by following this link
If you don't want to start from zero, or get rid of all the recipes, home improvement projects and pictures of puppies don't worry, You can HIDE all those boards!
The great thing is that you don't have to spend hours doing this. Pinterest has made it really easy to hide boards. So go ahead and hide all your recipes, decor and DYI project boards, and start showcasing your photography.
Here is how you can hide your non business related boards: (Follow the pink arrow)
After you hide your no-business related boards, it's time to create new boards for all the types of photography that you do. The description on the boards must be very clear, for example "Weddings By (The Name of your Studio), and all the photos must have a description on them with key words, and relevant hashtags.
You want to make sure that your images are searchable and relevant to specific niches. You can do all that, by adding some ALT text to your images.
There you have it! If You want your Pinterest account to be an extension of your website so people can find your gorgeous images quick and easy, convert your account to a business profile and create boards that represent your work.
Use the comments below to ask any questions you might have! Or you can always join our amazing Facebook group where the conversations about marketing your business are happening!
THINK. PLAN. IMPLEMENT