202: Clarity on Your Marketing Goals
Friend, I keep seeing all over Facebook Groups fellow photographers being stressed about their marketing efforts not delivering results, and when I ask them what specifically are they doing, or not working, their answer tends to be along these lines “I‘ve done it all and I have no clients”
I know it’s really easy to attempt to measure our marketing efforts’ success on the number of clients we book; however, this will add frustration to your life, as there are so many components and smaller goals we need to tackle before we can celebrate a new booking.
Think of this as a recipe for a delicious dish! Yes, the end goal is to eat something yummy, but before you get to do that, you need to accomplish other steps.
In my business, I focus my marketing efforts on 4 different groups, and each place group has a very specific goal!
For example one of my group is Pinterest. The goal of my Pinterest account is to drive qualified traffic to my website. I check my analytics every month to see if my strategy is working. So long as Pinterest is sending quality traffic to my site, then I know my strategy is working.
You see, my Pinterest strategy is not to “get clients”. Getting clients, is the side effect of someone that saw my work on Pinterest, then visits my site, falls in love with my images, and connects with me personally on a discovery call.
So in today’s episode, I cover why being super clear on your marketing goals, and the goals of the tools you use to reach new people are crucial for your success!
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201: Content Creation Over Traditional Blogging With Nina Larsen
Friend, meet the talented Nina Larsen, an elopement photographer based in Boulder, Colorado.
She’s done over 200 weddings and elopements since her start in 2017, is passionate about SEO and content creation and loves helping other photographers with all things marketing and business strategy.
Nina has been a guest on the podcast before, so I recommend you also check out that episode.
In today’s episode, we are talking about content creation over traditional blogging. That means that the days of just featuring a wedding or family session are over, but instead, we should focus on using those images to tell a story, anecdote or an actual tip future clients can implement on their own wedding day or session.
Nina shares with us actionable steps and ideas we can take to create content that will serve us to connect with future clients.
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In this chat, we mentioned Fuel Your Photos FB group and class. Here are the links to those:
YOU CAN FIND MORE ABOUT NINA LARSEN HERE:
Check out Her Website
Follow Her on Instagram
Follow Her on TikTok
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200: One Piece of Content Every Wedding Photographer Must Have On Their Blog
Friend, if you are not blogging, you are missing out! Blogging is definitely not dead, and in fact, it is alive and well!
In today’s episode, I chat about why having a list of venues to get married in your city is crucial not only for SEO but most importantly to set yourself as an expert and connect with couples even before they realize they need a photographer.
Listen to this episode where I break down the strategy and give you some tips on how to get this post done.
And if you get inspired and write your own post, come share it with us on the Facebook group! See you there!
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CLICK HERE TO LISTEN TO IT ON ITUNES
CLICK HERE TO LISTEN TO IT ON SPOTIFY
If you want to ease into this topic, perhaps joining me on Patreon is the next step for you!
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199: How To Relocate Your Business To A New Location With McKenzie Bigliazzi
Friend meet the talented McKenzie Bigliazzi, an alternative colorado elopement photographer & planner for punk-rock, van-obsessed, non-traditional couples who want to elope with an amazing mountain backdrop without the complicated planning stuff!
In 2020 McKenzie moved her business from Illinois to Colorado and in today’s episode, we chat about the steps she took to start from zero in a new location.
This episode is for anybody that’s considering moving and it’s afraid about losing clients and momentum.
McKenzie shared tons of actionable steps that you can implement into your “moving” strategy right away!
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CLICK HERE TO LISTEN TO IT ON ITUNES
CLICK HERE TO LISTEN TO IT ON SPOTIFY
If you love McKenzie’s energy and knowledge you can hire her as your coach! Her direct approach and no BS is great for anybody that needs a bit of thought love and guidance.
This is the second time that McKenzie is on the podcast. She was a guest on Episode 101: How to Upsell By Focusing on Value.
YOU CAN FIND MORE ABOUT McKenzie HERE:
Check out her website
Follow her on Instagram
Check out her Education Website
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198: Boundaries & Chasing Your Own Version Of Success With Sabrina Gebhardt
Friend, meet the talented Sabrina Gebhardt, a lifestyle family and newborn photographer of more than 11 years in Fort Worth, Texas.
She has found a passion in coaching photographers and other creative entrepreneurs on running a business that is both sustainable and successful.
In today’s episode, we are chatting about creating your own definition of success and setting some boundaries that will help you live your best life, while also running a business in a positive and healthy way.
After listening to this episode, make sure that you head over to Sabrina’s site and get her freebie: The Creative's Guide to Sustainability
LISTEN TO THIS PODCAST EPISODE
YOU CAN FIND MORE ABOUT SABRINA HERE:
Check out her website
Follow her on Instagram
Get her freebie: The Creative's Guide to Sustainability
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197: Errores Que Estás Cometiendo En Tu Página De Inicio(Episode in Spanish)
Buenos amigos y rompemos el silencio de más de un año sin crear episodios en español con este episodio que está lleno de valor y superimportante para que le ponga un poco de cuidado a su página de inicio.
Después de hacer más de 100 revisiones de páginas web, veo que muchos fotógrafos están cometiendo los mismos errores que no solamente les está afectando su posicionamiento en Google, sino también la clase de experiencia que visitantes tienen en su página web.
Con este episodio espero entienda lo importante que es tener una buena estructura en su página web y más importante aun, que entiendan que un buen website es una herramienta indispensable para su negocio.
ESCUCHA ESTE EPISODIO
196: Six Major Mistakes You Are Making on Your Portfolio Page
Friend, I’m going to continue talking about websites, because I know firsthand what a great tool it is to get your name out there and connect you with amazing clients!
In today’s episode, I cover six major mistakes I keep seeing on Portfolio pages! These mistakes are not about photography, but instead, they are mistakes about branding, website functionality, and visitors’ experiences.
These mistakes can be costing you money because if a visitor doesn’t find your website easy to use, guess what? They are going to leave, without even inquiring, and we definitely don’t want that.
Obviously, in this episode, I not only address the mistakes, but most importantly I give you options and ideas to fix them!
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CLICK HERE TO LISTEN TO IT ON ITUNES
CLICK HERE TO LISTEN TO IT ON SPOTIFY
If you find this episode helpful, perhaps you are interested in having me do a full review of your site, if so you can find all the information here: All you need to know about booking a website review
And if you want to ease into this topic, perhaps joining me on Patreon is the next step for you!
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195: The Benefits of setting up a Google Business Profile
Friend, if you are not using Google Business Profile you are definitely missing out! This free tool is a great asset!
In this episode, I cover some of the major benefits of getting this account set up right away. I also address some of the hesitations you might have.
For my friends on Patreon, I have an extra present and I’m sharing with them two email templates I use to easily collect reviews! Want to access them? Join today!
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194: Five Major Mistakes You Are Making On Your Homepage
Friend, after reviewing hundreds of websites, I”m here to share with you five major mistakes the majority o photographers are making on their homepages!
But I’m not only pointing out the mistakes, obviously, I’m also giving you tips on how to fix them!
If you find this episode helpful, perhaps you are interested in having me do a full review of your site, if so you can find all the information here: All you need to know about booking a website review
And if you want to ease into this topic, perhaps joining me on Patreon is the next step for you!
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193: Do you really need a mentor?
Hi friend! Today is a solo episode and I want to talk to you about mentors and the different ways you can be a mentee (you will hear that I had a bit of a problem with this word 🤣)
In this episode, I share with you my own experiences after paying thousands of dollars in mentorships, classes, and subscriptions. Are they worth it? Do you need them to grow your business? Listen now to find out!
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192: How To Create Disruptive Work with Eugene Drake
Friend, meet Eugene Drake the founder and creative director of The Drakes, award-winning filmmakers and photographers, specializing in wedding cinematography.
Eugene was born in Venezuela. He is passionate about storytelling, human connections, and keeping memories.
Early in life, he felt a calling for the arts which led him to study Graphic Design. While exploring arts, he started a clothing brand, organized a local design market, and acted in theater for almost ten years.
Eventually, he transitioned to director's assistant and opened a creative agency in 2009 for media content. He has been a filmmaker, and photographer since. His work has been getting notoriety after winning national and international awards.
Before we jump into the meat of this conversation let’s define what the word “disruptive” means:
DISRUPTIVE
dis·rup·tive | \ dis-ˈrəp-tiv \
adjective
causing or tending to cause disruption.
innovative or groundbreaking.
The Drakes work is exactly this, innovative, fresh, fun, and unique.
In this episode, Eugene shares with us, how he feeds his creativity and the steps he takes to create work that stands out from the competition.
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YOU CAN FIND MORE ABOUT THE DRAKES HERE:
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191: Why Unplugging Is Great For Your Business
After unplugging from my business and the internet, for two weeks I came back recharged and ready to work!
In this episode I chat about why unplugging is great for creativity, how to set boundaries with your clients so you can disconnect and some of the systems you should have in place before doing so.
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190: How to be a good second shooter with Wild Heart Workshops
Friend meet Casey + Mandy two friends and fellow photographers that saw a need in the industry and created a workshop catering to photographers that want to be better second shooters.
In today’s episode, we talk about how to approach photographers that you want to work with, and how to do a great job as a second photographer.
Casey + Mandy also shared some tips to lead photographers on how to have good communication and set expectations with second photographers.
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YOU CAN FIND MORE ABOUT WILD HEART WORKSHOPS HERE:
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189: Creative Sustainability & How To Avoid Burnout With John Dolan
Friend, meet John Dolan a photographer that has been successfully capturing couples for over 30 years.
If you have been wondering if your business has an expiration date, then this conversation is for you. John candidly shared his experience as a photographer and how he keeps himself excited about the work he produces. This chat is great if you are experiencing burnout and want to find a way to make more soulful work.
John is also the author of The Perfect Imperfect, An intimate exploration of the American wedding, an enduring public ritual. This stunning book is filled with images captured by John over the past three decades.
LISTEN TO THIS PODCAST EPISODE
You can find more about John Dolan here:
John Dolan’s Website
Get his Book: The Perfect Imperfect
Follow John Dolan on Instagram
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188: Editing Your Images With ImagenAI
Friend, if you want to present beautiful work to your clients, and also have time off to persued the things you love, or to invest that time back into marketing your business, the ImagenAI might be what you are looking for.
ImagenAI is a photo editing desktop app for Adobe Lightroom Classic! The future is here and this software does the editing for you!
In today’s episode, I had the chance to speak with Scott Wyden-Kivowitz, he is the Content and Community Manager at ImagenAI, and we covered the topic of artificial intelligence technology for editing images, how ImagenAI is revolutionary in the industry, and most importantly why using this app can give you hours back to you work week!
ImagenAI also has a great present for all of us! Use this link to get 1500 edited images for free! Only applicable to new users
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187: Building Lasting Connections with Vendors With John Mansfield
Friend, meet John Mansfield the owner and a lead photographer at All Heart Photography, a Houston, TX based wedding photo + video team with a passion for relationships!
In addition, John is the host of Light and Dark Photography Podcast where he shares weekly podcast episodes filled with actionable insight to up-level your business and create a more fulfilled lifestyle.
In today’s episode, John is bringing his passion for relationships and sharing with all of us how t build lasting connections with vendors. Whether you have worked with them or not, John has actionable tips to help you connect in a meaningful way.
LISTEN TO THIS PODCAST EPISODE
ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS?
I now offer a 1:1 coaching program! This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren’t working.
GET ALL THE INFORMATION HERE
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186: Let's Chat About Money
“We’re not supposed to talk about money” I’ve heard that phrase many times in my life and no wonder, I used to feel so awkward when the conversation about money with my clients arose.
But the reality is that if you are running a business, you better get comfortable having conversations about money, after all, if you make no money with your photography business you might be back at that boring corporate job you once had.
In this solo episode, I answered some great questions regarding money and business, and I hope that my own personal experiences guide you in a positive way regarding your own money and how to have positive conversations with clients.
LISTEN TO THIS PODCAST EPISODE
ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS?
This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren’t working.
GET ALL THE INFORMATION HERE
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185: From Vision to Execution. Tackling New Ideas With Gavin Wade
Friend, meet Gavin Wade a photographer and founder of CloudSpot.
Gavin and his wife Erin started their photography business just 3 months into dating one another. A year later, they took a leap of faith and turned their shared passion into a full-time profession! Shooting between 30 and 50 weddings a year, they very quickly learned that there were never enough hours in the day. Gavin saw a huge hole in their workflow and their clients' experience when it came to delivering photos. From there, CloudSpot was born!
Fast forward several years later and CloudSpot has become known for being the fastest, easiest, and most customizable way for photographers to deliver and sell their work online.
In this episode, Gavin shares with us how to execute ideas, prioritize what’s important, stay motivated and how to avoid “shiny syndrome object”
LISTEN TO THIS PODCAST EPISODE
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You can find more about Gavin Wade here:
CloudSpot
ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS?
I now offer a 1:1 coaching program! This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren’t working.
GET ALL THE INFORMATION HERE
REMEMBER
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184: How To Integrate Newsletters Into Your Marketing Strategy With Rachel Larsen Weaver
Friend, meet the talented (and super fun) Rachel Larsen Weaver. She runs a fantastic business, documenting clients across the country in a long-form style (her sessions are 24 hours long)
In this episode, we dived into how she uses Newsletters to create connections and trust with future clients and how you can do it too!
Let me be honest, a newsletter strategy is not for the faint of heart, but if you choose to embark on this adventure, the results can be very beneficial for your business.
Rachel shares with all of us, some of her tips for staying motivated and consistent with her weekly newsletter, plus some other amazing tips you can use right away in your own business.
LISTEN TO THIS PODCAST EPISODE
ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS?
I now offer a 1:1 coaching program! This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren’t working.
GET ALL THE INFORMATION HERE
REMEMBER
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183: Album Design With Daniel Usenko
Friend, meet Daniel Usenko the CEO and co-creator of Pixellu, a company that has helped my business immensely.
In today’s episode we talk about album design, how to create them and why selling albums to your clients it’s not only great to achieve your financial goals, but also a great added value to your client’s experience.
LISTEN TO THIS PODCAST EPISODE
ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS?
I now offer a 1:1 coaching program! This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren’t working.
GET ALL THE INFORMATION HERE
REMEMBER
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