126: All About Pricing With Bryan Caporicci
Friend, meet Bryan Caporicci a talented photographer, business educator, podcast host, founder of Sprout Studio, and author of the book Pricing for Profit.
In this episode, we chat about pricing and value! This conversation goes beyond a mathematical formula and expands on the concept of value and the client’s perception.
This chat is perfect for any photographer that needs some clarity regarding pricing!
Bryan also offers a very useful spreadsheet that can help you calculate your pricing. Just make sure you send him a DM on Instagram and tell him you found him on The Tog Republic.
LISTEN TO THIS PODCAST EPISODE
YOU CAN FIND MORE ABOUT Bryan Caporicci HERE:
Sprout Studio
The Business of Photography Podcast
His Instagram
This episode was sponsored by The Art of Pinning a class dedicated to wedding & family photographers where I teach you how to turn your Pinterest account into a funnel machine to drive the right people into your website!
With over 40 million engaged couples using Pinterest to plan their wedding + 8 out of 10 women with children using the platform to find ideas, you bet Pinterest is where you want your business to be!
REMEMBER
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125: Como Promocionar tu Negocio de Fotografia con JB Manzo (Episode in Spanish)
Amigos, les presento JB Manzo, si no han visto sus fotos en IG se estan perdiendo de una galleria llena de color, amor y viajes!
Empezar un negocio no es facil, pero hay muchas formas de hacerlo y crecer! En este episodio JB nos cuenta como empezo a promocionar su negocio, por que trabajo gratis algunas veces y como llego a hacer bodas en Turquia y Grecia!
Esta charla casual con JB esta llena de tips que tu puedes aplicar en tu propio negocio!
JB tiene un canal en Patron donde comparte tips de mercadeo y diseño. Como dirian mis amigos Mexicanos, la informacion esta muy padre! Y les aseguro que les va a ayudar un monton.
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CONECTATE CON JB MANZO:
124: Facebook Ads With Samantha Grant
Friend, if you’ve been considering using Facebook ads to promote your business, this chat is for you!
Meet Samantha Grant, a Facebook Ad specialist that’s helped hundreds of photographers be seen and connect with their ideal clients’ thanks to Facebook ads.
Samantha also runs a very active and useful Facebook group where she’s constantly sharing tips and ideas to improve your brand.
in this episode, Samatha shares with us some tips that we can implement in our ads. In case you need information or a step by step how to do your own ads she has an amazing class! Find all the information here.
LISTEN TO THIS PODCAST EPISODE
YOU CAN FIND MORE ABOUT SAMANTHA GRANT HERE:
HER FACEBOOK GROUP | BOOKED UP ADS COURSE|
This episode was sponsored by The Art of Pinning a class dedicated to wedding & family photographers where I teach you how to turn your Pinterest account into a funnel machine to drive the right people into your website!
With over 40 million engaged couples using Pinterest to plan their wedding + 8 out of 10 women with children using the platform to find ideas, you bet Pinterest is where you want your business to be!
REMEMBER
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123: Food Photography With Libby Volgyes
Friend, if you have been wondering about food photography this chat is for you!
Food photography is a genre of photography that I know nothing about, so I’m so happy to have this chat with Libby where she explains this topic, who her clients are, and how to find them.
If you have been thinking about expanding your photography skills or trying something new, perhaps this genre of photography is for you!
LISTEN TO THIS PODCAST EPISODE
YOU CAN FIND MORE ABOUT LIBBY VOLGYES HERE:
HER WEBSITE | HER INSTAGRAM |
This episode was sponsored by The Art of Pinning a class dedicated to wedding & family photographers where I teach you how to turn your Pinterest account into a funnel machine to drive the right people into your website!
With over 40 million engaged couples using Pinterest to plan their wedding + 8 out of 10 women with children using the platform to find ideas, you bet Pinterest is where you want your business to be!
REMEMBER
THINK. PLAN. IMPLEMENT
122: Real Estate Photography With Brian Berkowitz
Friend, If you have been thinking about expanding your photography business or branching out into a different genre due to the pandemic, this episode will be perfect for you.
In this episode, I had the chance to speak with Brian Berkowitz about the details of Real Estate, Interior Design, and Architecture photography.
Brian shares with us some tips on how to get started, plus many great ideas on how to maximize the opportunity to use one job to cater to many different clients.
In addition to all the amazing info you will find in this episode, Brian also hosts a podcast that focuses on all things Real Estate photography! Make sure you check it out if you need more information.
During this episode, Brian mentioned an amazing blog that focuses on this topic and you can check it out here: photographyforrealestate.net
LISTEN TO THIS PODCAST EPISODE
YOU CAN FIND MORE ABOUT Brian Berkowitz HERE:
HIS WEBSITE | HIS INSTAGRAM | HIS Podcast
This episode was sponsored by The Art of Pinning a class dedicated to wedding & family photographers where I teach you how to turn your Pinterest account into a funnel machine to drive the right people into your website!
With over 40 million engaged couples using Pinterest to plan their wedding + 8 out of 10 women with children using the platform to find ideas, you bet Pinterest is where you want your business to be!
REMEMBER
THINK. PLAN. IMPLEMENT
121: Goal Setting + Mindset with Jai Long
Friend, what a better way to start this 2021, than with a chat with the super talented Jai Long about goal setting and mindset!
If you don’t know Jai let me introduce you! He’s a business coach, a photographer, a podcaster, and an all-around great human being.
In this episode, he shares with us why setting goals is crucial for your business and your personal growth, why we should go after huge, scary goals, and the mindset to keep you on track and motivated.
“shoot for the moon land among the stars”
we also talked about momentum, risks, and most importantly TAKING ACTION!
This episode’s a great start to 2021, and honestly a great listen whenever you need a pep talk!
Jai is hosting a FREE LIVE mastermind on January 18th and 19th 2021. Make sure you register here.
LISTEN TO THIS PODCAST EPISODE
You can find more about Jai Long here:
His Website | His Instagram | His masterclass
This episode was sponsored by The Art of Pinning a class dedicated to wedding & family photographers where I teach you how to turn your Pinterest account into a funnel machine to drive the right people into your website!
With over 40 million engaged couples using Pinterest to plan their wedding + 8 out of 10 women with children using the platform to find ideas, you bet Pinterest is where you want your business to be!
This episode was also sponsored by HoneyBook. Honeybook is a client management system that can help you get your digital contracts signed, collect payments, and streamline your communication with clients.
You can get started with 50% off your first year when you visit share http://share.honeybook.com/togrepublic or use the code togrepublic.
Membership options are flexible, and this amazing promotion applies whether you pay monthly or annually.
REMEMBER
THINK. PLAN. IMPLEMENT
120: Tips De Mercadeo Para Bodas De Destino Con Pablo Laguia (Episode in Spanish)
Que placer empezar este año con esta charla con el super talentozo Pablo Laguia.
Bodas de destino es el sueño de muchos fotografos, pero para conseguirlas necesitas no solo un buen portafolio, si no tambien una buena estrategia de mercadeo!
En esta charla Pablo comparte con nosotros muchos tips en como promocionar nuestro negocio en otros mercados y lo mas importante, como crear relaciones con provedores.
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CONECTATE CON PABLO LAGUIA:
119: Five Reasons Tracking Your Progress Is Great For Your Business
Happy 2021! WE MADE IT, and to start this new year with the right attitude I want to share with you five reasons why tracking your progress is great for your business and goals!
To be honest, tracking is new to me, and something that I started using in 2020, but thanks to it, I stayed focus during one of the most difficult years if my business, and all the tracking that I did, also kept me motivated to keep working on it.
So if you want to get some momentum in 2021, plus stay focused and on track with your goals, this episode is for you!
LISTEN TO THIS PODCAST EPISODE
This episode was sponsored by The Art of Pinning a class dedicated to wedding & family photographers where I teach you how to turn your Pinterest account into a funnel machine to drive the right people into your website!
With over 40 million engaged couples using Pinterest to plan their wedding + 8 out of 10 women with children using the platform to find ideas, you bet Pinterest is where you want your business to be!
This episode was also sponsored by HoneyBook. Honeybook is a client management system that can help you get your digital contracts sign, collect payments, and streamline your communication with your clients.
You can get started with 50% off your first year when you visit share http://share.honeybook.com/togrepublic or use the code togrepublic.
Membership options are flexible, and this amazing promotion applies whether you pay monthly or annually.
In this episode I also mentioned my favorite planner! You can get yours here: The Content Planner
REMEMBER
THINK. PLAN. IMPLEMENT
118: consistency in your photography business with Bobbi Sheridan
Friend, meet the talented Bobbi Sheridan, I have been a fan of her work for at least a decade and it was absolutely fantastic to have her as a guest on the podcast.
In this episode, we talk about the importance of consistency in your work! Bobbi explains how consistency goes beyond editing and extends into how you make your clients feel as well.
Bobbi shares with us some amazing and applicable tips that you can implement into your business right away!
LISTEN TO THIS PODCAST EPISODE
This episode was sponsored by The Art of Pinning a class dedicated to wedding & family photographers where I teach you how to turn your Pinterest account into a funnel machine to drive the right people into your website!
With over 40 million engaged couples using Pinterest to plan their wedding + 8 out of 10 women with children using the platform to find ideas, you bet Pinterest is where you want your business to be!
You can find more about Bobbi here:
117: Fotografia comercial con Juan Sebastian Pinilla (EPISODE IN SPANISH)
Amigos hoy tenemos como invitado al super talentoso Juan Sebastian Pinilla! En esta charla conversamos acerca de fotografia comercial, inspiracion y un poquito acerca de mercadeo.
Juan Sebastian comparte con nosotros su punto de vista acerca de la fotografia y como el usa la camara para conectarse con gente y crear imagines cautivadoras.
Juan Sebastian es uno de los embajadores de Canon en America Latina y muy amenudo comparte talleres de fotografia, asi que aqui les dejo sus datos para que lo sigan, y continuen aprendiendo sobre fotografia comercial.
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CONECTATE CON Juan Sebastian Pinilla:
116: Couples Photography & Vulnerability With Kayla Ruiz
Friend, If you haven’t seen Kayla’s work you need to check out her IG account right away!
Her work is steamy, fun, intimate, and obviously, very very sexy!
In today’s chat, Kayla explains her process and how she approaches couples photography. This chat is very interesting because we also got to chat about vulnerability, intimacy, and consent ( Yes! Consent is a word that’s super important in the photography world!).
LISTEN TO THIS PODCAST EPISODE
You can find more about Kayla Ruiz here:
REMEMBER
THINK. PLAN. IMPLEMENT
115: Positioning your YOUness With Britney Jeanine
Friend, meet the super talented Britney Jeanine. She’s a business coach and pivot strategist and in this episode, we are talking about positioning what makes you YOU.
This conversation is filled with amazing nuggets that can help you find your voice, stand out in your market, and find the confidence to promote yourself.
Britney Jeanine’s IG account is one of my very favorites as each post feels like a tiny pep talk that keeps me motivated and EDUCATED! If you are not following make sure to check it out asap.
LISTEN TO THIS PODCAST EPISODE
You can find more about Britney Jeanine here:
REMEMBER
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114: How To Be Fearless With Your Photography With Huy Nguyen
Friend, meet Huy Nguyen a super talented photographer and the founder of Fearless Photographers.
In this chat, Huy shares with us how to be fearless in your photography, how to assess risk, and most importantly how to stay creative.
LISTEN TO THIS PODCAST EPISODE
Huy, also cohosts a fantastic photography class call Real Moments where he teaches you how to become a better photographer in wedding and family photography.
You can find all the information to this class here!
You can find more about Huy Nguyen here:
REMEMBER
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113: Debunking Photography business related Myths
Hello Friend! On Today’s episode my friend Sonju and I are talking about some of the “myths” we have seen on Facebook groups and we are debunking them!
myth /miTH/; a widely held but false belief or idea.
Facebook groups are great to create community, find new friends, and interact with fellow photographers, but every now and then photography myths are posted, and people can really take them to heart. So we are here to chat about some of these topics, give our honest opinions about them, and hopefully debunk some of these myths.
LISTEN TO THIS PODCAST EPISODE
Here are some other episodes I have recorded with Sonju:
34: HOW TO MARKET YOUR PHOTOGRAPHY BUSINESS LIKE CARDI B
09: A CHAT WITH STEPHANIE SONJU ABOUT DOCUMENTARY FAMILY PHOTOGRAPHY
REMEMBER
THINK. PLAN. IMPLEMENT
112: How to Lead a Phone Consultation with Robert J Hill
Friend, meet Robert J Hill a fantastic business coach and former wedding photographer.
In this chat, Robert shares with us his approach to phone consultations, why he thinks they can make a difference in your business, and he even shares some tips with us on how to get the conversation going.
LISTEN TO THIS PODCAST EPISODE
This is the second time Robert joins us in the podcast, you can hear our previous conversation on how to stand out in the industry here.
You can find more about Robert Hill here:
Robert has created a free phone script guide get it now!
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111: How to Diversify Your Business With Terrica
Friend, if 2020 has taught us anything, it’s that we shouldn't have all our eggs in one basket.
In this episode, I had the opportunity to chat with the amazing Terrica. She’s a wedding planner that has monetized her expertise and created multiple successful businesses as a result.
This conversation is also a masterclass in wording! Terrica shares with us how some words are perceived better than others and ultimately help you with your sales.
LISTEN TO THIS PODCAST EPISODE
YOU CAN FIND MORE ABOUT TERRICA HERE:
REMEMBER
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110: How To Sell With Consent With Katy Prince
Friend, this episode is really going to blow your mind!
Selling is something that we need to do often in our business, after all, no sales means no money and that means bye bye business. But have you thought about the way you’re selling your products and services??
Let me introduce you to Katy Prince and her concept of “Sell With Consent”
con·sent: /kənˈsent/ permission for something to happen.
Katy is an ethical copywriting expert & sales coach. She also the founder of The Squirm-Free School of Business. She helps service-based entrepreneurs master the art of "Squirm-Free" selling, so they can increase their revenue and their impact, without compromising who they are and what they stand for.
In this episode, Katy shares with us so many great tips that will definitely help you become better at delivering on the sales you need to grow and succeed!
LISTEN TO THIS PODCAST EPISODE
YOU CAN FIND MORE ABOUT KATY PRINCE HERE:
REMEMBER
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109: How to photograph cool Wedding Images With Sam Hurd
Friend, this conversation with the super talented Sam Hurd might be what your brain and soul need right now to get those creative ideas flowing again!
During this chat, Sam talks about creating trust with your clients and how that will translate into the freedom to create images that will not only be conceptual but mesmerizing as well.
Sam also addressed what’s often not mentioned at all in conversations with talented photographers: In order to create one cool photo, you need to create 100 bad photos!
This candid conversation is packed with great creative and marketing nuggets that you can incorporate into your business right now.
LISTEN TO THIS PODCAST EPISODE
YOU CAN FIND MORE ABOUT SAM HURD HERE:
This episode was sponsored by Backblaze.
Friend let me remind you how important is the safety of your images & data. Have you thought what would happen if your hard drives and computer get corrupted and you lose all of your work?
Well, this happened to me!
A couple of years back, in the middle of the wedding season, both my external hard drives and computer died on me, and I lost all of my work!
Every single image I had taken disappeared!!
But I didn't stress about it because I had the peace of mind Backblaze gives to its users! Backblaze is the easiest, unlimited cloud backup system.
For only $6 per month, you can trust that your images and data are backed up securely and you can restore them any time via email or by purchasing a restored Hard Drive that they will overnight via FedEx.
Backblaze has restored over 50 billion files for its costumers and they can do the same for you.
You can get a free 15-day trial at backblaze.com/togrepublic
REMEMBER
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108: Fotografia De Bodas Con Victor Lax (Episode in Spanish)
Nos vamos con un episodio mas en Español y hoy tenemos como invitado al super talentoso Victor Lax!
En esta charla conversamos acerca de fotografia de bodas.
Victor tambine comparte con nosotros como crecio su negocio para ser reconocido a nivel mundial y nos comparte unos cuantos tips que podemos implementar en nuestros propios negocio.
Esta charla fue muy candida y entretenida, y de verdad que fue un gusto porder hablar sobre la parte creativa de la fotografia y tambienun poco de la parte del negocio.
Victor tiene un canal en Patreo donde comprate semanalmente tutoriales acerca de fotografia. El contenido del canal esta muy muy bueno asi que queda super recomendado.
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CONECTATE CON VICTOR LAX:
107: How to Work With Name Brands With Tash Haynes
Friend, this conversation with the amazing Tash is packed with gold nuggets of information and inspiration!
If you have been wondering how to pivot your business and work with name brands this episode is right for you!
Tash shows us how sharing her story and family in social media connected her with brands like Old Navy and how she got to create the content for the ads, be in the ads, and photograph the ads!
She also explains that you don’t need to have millions of followers to attract companies that would want to work with you, instead what you need is the ability to tell stories and have people invested in them.
LISTEN TO THIS PODCAST EPISODE
YOU CAN FIND MORE ABOUT Tash Haynes HERE:
Here are some of the resources, classes and agencies Tash mentioned in the episode:
Julie Solomon
Mattie James
Collectively
AspireIQ
Forh.co
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THINK. PLAN. IMPLEMENT
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