20: A Marketing Chat About The Importance Of Beautiful Marketing Materials to CONVEY A SENSE OF VALUE

Meet Rose + Thomas, founders of BitterSweet Design. As photographers it's crucial that we convey value not only with our images, but also with our brand and marketing materials! 

20: A Marketing Chat About The Importance Of Beautiful Marketing Materials To Convey a Sense Value

On today's chat I got the opportunity to chat with Rose + Thomas about their beautiful work and how useful their products are for photographers. At BitterSweet Design you can find  stunning templates that you can use to improve your branding and elevate your client's experience. 

Join us for a casual marketing chat about the importance of beautiful marketing materials to convey a sense of value

So grab your headphones, listen to today's chat, and don't forget to leave us a review! We love to hear from you :)

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You can find out more about Rose + Thomas founder of  BitterSweet Design here:

Website: www.designbybittersweet.com

Facebook Page: www.facebook.com/designbybittersweet

Instagram: www.instagram.com/designbybittersweet

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19: This Season Take Care Of Yourself

We are entering the busy season! Not only does our business demand a lot from us, but there are also a lot of holidays coming up soon that require our attention. 

Episode 19: Mind & Body. How to take care of yourself during the busy season

The next couple of months can be extremely busy and if you don't take care of yourself you could get burned out and nobody can afford that. 

Episode 19: Mind & Body. How to take care of yourself during the busy season

In today's episode, I chat about the importance of taking care of your mind and body. Self care is even more important that any marketing strategy because without your wellbeing your business will definitely suffer. 

So grab your headphones, listen to today's chat, and don't forget to leave us a review! We love to hear from you :)

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18: The Power of Testimonials

Photography services are a luxury for most people. And because of that, what others say about your business can make or break your studio; word of mouth is a powerful tool!

18: The Power of Testimonials

In today's episode I share with you why testimonials are so important to give credibility and social proof to your business. Listen to get some ideas on how to use testimonials to grow your brand and how to ask your clients for them. 

18: The Power of Testimonials

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17: A Marketing Chat with Rachel Brenke Founder of The Law Tog

Meet Rachel Brenke, the lawyer and founder behind The Law Tog.

17: A Marketing Chat with Rachel Brenke Founder of The Law Tog

I found out about her website a couple of months ago when some of her blog posts were shared on a photography group. Her blog is filled with informative articles about the many legal aspects involved in having a photography business and if you like listening to podcasts she also has one that is packed with tons of useful information. 

17: A Marketing Chat with Rachel Brenke Founder of The Law Tog

In addition to all the free content that Rachel shares with her community, she has a shop where you can find contract templates, legal guides, and tax tools.

Listen to today's chat where Rachel explains why it is so important to have your business registered and always use a contract! 

17: A Marketing Chat with Rachel Brenke Founder of The Law Tog

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You can find out more about Rachel and The Law Tog here:

Website: www.thelawtog.com

Facebook Page: www.facebook.com/RachelBrenke2

Instagram: www.instagram.com/rachelbrenke

Facebook Group: www.facebook.com/groups/lawtog

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16: Why Mini Sessions Could Hurt Your Business & What To Do About It

Hello fall! This is the time for pumpkin lattes, sweaters, and mini sessions....

If you are a photographer perhaps you are considering hosting a day for mini sessions, after all everybody else is doing it right?

Episode 16: Why Mini Sessions Could Hurt Your Business & What To Do About It.

But if you have learned something here at The Tog Republic, is that you should never do things in your business just because everybody else is doing it, but instead you should always take a look at the marketing opportunity and evaluate if it's the right move for your business. 

That being said, I don't like mini sessions and I have some valid reasons for it. As a matter of fact, I think that if you are not careful mini sessions can actually hurt your business and leave you exhausted. 

Episode 16: Why Mini Sessions Could Hurt Your Business & What To Do About It.

But I do have to admit there are ways to make mini sessions work! And if you plan a smart strategy they can be not only profitable, but put your name ahead of the competition.

Listen to today's episodes to find out all about mini sessions, why I don't think they are the best strategy for your business, and how to manage the current system to create a similar experience that is not only profitable but is also on brand! 

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15: A Marketing Chat With Easton Reynolds About Facebook Ads

Facebook currently has 2 billion active users and I can guarantee that within that large amount of people using the platform your audience is hanging out there! 

We all know that organic reach has decreased significantly, but Facebook has giving us the platform to create ads at very low cost and with the ability to target our audience in a very specific level. 

I had the opportunity to chat with Easton Reynolds, founder of The Art of Six Figures about Facebook ads and how his campaigns have allowed him to reach his ideal brides and book more weddings! 

Facebook Ads for Photographers

I'm not going to sugar coat it and say that advertising in Facebook is easy, but let's be honest it isn't difficult either, and if you want to avoid the learning curve Easton has an amazing class that covers it all! 

Facebook ads for photographers

Listen to today's episode to learn about Facebook ads and how they can transform your business. Easton covers some of the basics in this marketing chat and I can't wait to hear about your experience with this marketing strategy. 

Facebook Ads for Photographers

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You can learn more about The Art of Six Figures here! 

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14: How to Prioritize your emails

There are two kinds of people, the ones that have a clean email, and the ones who have 1000 un-opened emails. What kind of person are you?

I'm a type A personality when it comes to email. I like my email to be clean and organized and as a solopreneur it helps me with my admin tasks and to keep my business productive.

Podcast Episode 14: All About Email Prioritization

If you want to learn more about how to prioritize your email, listen to today's podcast. As always you can always join the conversation on our private Facebook group, see you there! 

Podcast Episode 14: How To Prioritize Your Emails

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13: A Marketing Chat With Vanessa Velez About Community Over Competition

Meet Vanessa Velez, she is a destination wedding photographer based in South Florida and the leader of the Tuesday's Together Fort Lauderdale chapter. 

Episode 13: A Marketing Chat With Vanessa Velez About Community Over Competition

I met Vanessa about two years ago when I attended my first Tuesday's Together meeting. I was immediately drawn to her warm personality, kindness and willingness to help out the creative community here in South Florida. 

Being an entrepreneur can be lonely, so finding a group of people that are on the same journey can be not only refreshing, but inspiring! 

Episode 13: A Marketing Chat With Vanessa Velez About Community Over Competition

Listen to today's casual marketing chat with Vanessa to learn a bit more about #CommunityOverCompetition and how to find a local group that can help you grow in your creative business. 

Episode 13: A Marketing Chat With Vanessa Velez About Community Over Competition

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Vanessa also shared with all of us her love for styled shoots and how they can help you group grow not only as artist, but as a community. Take a look at some stunning images from a session she and her group put together in 2016.

Vanessa Velez Photography
Vanessa Velez Photography
Vanessa Velez Photography
Vanessa Velez Photography

 You can see more of this stunning session on her blog + a list of all the vendors that were a part of it.

You can see more of Vanessa Velez' work here: Website | Instragram | Facebook

 

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12: How to reply to emails saying your pricing is too high

Let's be honest for a second and admit that getting an email that reads "Your price is too high, you're our of our budget" is a bit awkward and sometimes it even triggers something within us.

But every now and then, getting and email like that it's part of doing business. There will always be someone  that can afford our services and is not shy about letting us know. 

12: How To Reply To Emails Saying Your Pricing Is Too High. Listen to this podcast now!

Your power relies on the way you reply to those kind of emails, and yes, I do think that as a business owner you should reply to those emails - but in a smart and branded way.

Listen to today's episode to get a new perspective on why replying to those emails can be beneficial to your business, and how to do it in the most professional manner!

Grab some tea, coffee (or your drink of choice) and enjoy this episode. Also, don't forget to share it with your friends. 

12: How To Reply To Emails Saying Your Pricing Is Too High. Listen to this podcast now!

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11: A Marketing Chat With Chip Gillespie Founder of Blogstomp

Meet Chip! He's a fantastic wedding photographer based in Texas and founder of BlogStomp - My favorite tool for blogging! 

11: A Casual Marketing Chat with Chip Gillespie founder of BlogStomp

I had the opportunity to chat with him about why I love BlogStomp so much and how thanks to it, I save hours of work every week. 

Chip also shared with us some other amazing tools StompSoftware offers to help minimize the workflow for photographers! 

Go ahead and grab some tea, coffee (or your drink of choice) and enjoy this episode. Also, don't forget to share it with your friends. 

11: A Casual Marketing Chat with Chip Gillespie founder of BlogStomp

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You can find more about BlogStomp here:

Websitie :: http://stompsoftware.com
BlogStomp: http://stompsoftware.com/blogstomp
Tech Support: http://stompsoftware.com/support
Video Demo (short): https://vimeo.com/155262580
Video Tutorial (full): https://vimeo.com/169273314
AlbumStomp: http://stompsoftware.com/albumstomp
AlbumPrufr: http://stompsoftware.com/albumprufr
Facebook User Group: http://www.facebook.com/groups/blogstompusers

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10: Seven Tips on How to Promote Your Blog posts Organically

I LOVE blogging! I love it so much that I'm the co-founder of The Blogging Workshop! 

7 Tips on How to Promote Your Blog Organically

Thanks to my blog my audience has grown and I get more clients without having to spend any money on advertising. So today I'm sharing with all of you some easy to implement tips to get your blog posts viewed by more people and get a better engagement with your audience. 

Grab some tea, coffee (or your drink of choice) and enjoy this episode. Also, don't forget to share it with your friends. 

7 Tips on How to Promote Your Blog Organically

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09: A Marketing Chat With Stephanie Sonju About Documentary Family Photography

Meet Sonju! She is super talented, fun and just awesome! I met Sonju through a local photography group and I became immediately a fan of her documentary family work! 

In a world filled with perfectly posed family photos Sonju's approach to family photography is a breath of fresh air. Her style is 100% photojournalistic and that means no posing, no fake smiles and obviously  no "Cheeeeeesssss" 

Listen to today's casual marketing chat with Sonju to learn a bit more about what documentary family photography is and how to attract the right kind of families that will love this kind of sessions. 

Documentary Family sessions

Here are some of my favorite images from Sonju's documentary family session! :) All images are by Stephanie Sonju.

documentary family session by Stephanie Sonju
documentary family session by Stephanie Sonju
documentary family session by Stephanie Sonju
documentary family session by Stephanie Sonju
documentary family session by Stephanie Sonju

OK, let's take a minute here... MY ABSOLUTE FAVORITE IMAGE of this set! <3 

documentary family session by Stephanie Sonju
IG Podcast (6).png

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You can see more of Stephanie Sonju's work here:

Stephanie Sonju's Website

Stephanie Sonju's Instagram

Stephanie Sonju's Facebook

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08: A marketing Chat With Tosha Cole About High School Seniors photography

Hi Friends! Today let's chat with the super talented Tosha, from Tosha Cole Photography about how to market your high school seniors photography business, shall we?

Tosha Cole has a beautiful studio in Bay City, Michigan and although she photographs families and babies, her work with high school seniors is remarkable, plus her marketing strategists are so great you might want to take some notes! 

Tosha really understand High School Seniors and she has created a system to deliver a memorable experience for her clients. Forget about the cookie cutter service that the majority of studios offer, Tosha goes above and beyond to provide not only images that are remarkable, but an exclusive experience where teens are treated like super models! 

Listen to today's casual marketing chat to hear more about what Tosha does and get ideas for your own business :) 

Listen to this Podcast to learn some marketing tips for your High School Seniors Photography Business

Here are some images from one of Tosha's recently photo shoots. All images are by Tosha Cole Photography.

Tosha Cole Photography
Tosha Cole Photography
08: Join us for a casual chat with Tosha Cole about marketing your High School Seniors Photography

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You can find Tosha Cole all over the internet! Here are some links to help you with the search ;)

Tosha Cole's Website

Tosha Cole's Instagram

Tosha Cole's Facebook Page

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07: Four Items that Your Newsletter Must Have On it

Today let's chat about newsletters and why I love them!

Episode 7: Four Items that Your Newsletter Must Have On it

My newsletter is one of my favorite marketing strategist, It allows me to connect with prospects and grow my brand recognition. In this episode we're going to chat about some items that your newsletter MUST have to be successful :) 

Grab some tea, coffee (or your drink of choice) and enjoy this episode. Also, don't forget to share it with your friends. 

Episode 7: Four Items that Your Newsletter Must Have On it

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06: Marketing Chat With Nadia Meli About Instagram

Today let's chat with the talented Nadia Meli about Instagram and how to curate content that is remarkable. 

If you don't know who Nadia Meli is, let me introduce you to a photographer that brings a lot of soul to her work; she is also an educator and a hugger! 

Casual Chat With Nadia Meli About Instagram

As photographers we rely on social media to share our images and connect with future clients, so listen to today's chat to get a new perspective, and some useful tips to create content that viewers can't get enough of. 

Feel free to share your thoughts on the comments below :) 

Grab some tea, coffee (or your drink of choice) and enjoy this episode. Also, don't forget to share this with your friends. 

Casual Chat With Nadia Meli About Instagram

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You can find Nadia all over the internet! Here are some links to help you with your search:

Nadia's Instagram Account

Nadia's Website

Nadia's Youtube Channel

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05: Product Presentation

Today let's chat about product presentation and how to make your orders look like beautiful gifts!

Product Presentation: Deliver your orders like beautiful gifts

Feel free to share your thoughts on the comments below :) 

Grab some tea, coffee (or your drink of choice) and enjoy this episode. Also, don't forget to share it with your friends. 

Product Presentation: Deliver your orders like beautiful gifts

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04: Using Slideshows to Market Your Business.

Today let's chat about slideshows and why I love them so much! 

This podcast is all about slideshows and how to use them as a marketing material. www.TheTogRepublic.com

Currently I'm obsessed with SmartSlides a company that allows photographers to create beautiful slideshows to showcase their images, get viewers excited about the work their seeing, and grow your brand recognition. 

Listen to this podcast to get some ideas for your own business, and don't forget to share your thoughts with us on the comments below!

This podcast is all about slideshows and how to use them as a marketing material. www.TheTogRepublic.com

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03: Optimize Your Social Media Profiles

Today I'm excited to chat with all of you about optimizing your social media profiles to give your photography business maximum exposure, and why not, attract more clients! 

This podcast is all about optimizing your social media profiles. www.TheTogRepublic.com

Feel free to share your thoughts on the comments below :) 

Grab some tea, coffee (or your drink of choice) and enjoy this episode. Also, don't forget to share it with your friends. 

This podcast is all about optimizing your social media profiles. www.TheTogRepublic.com

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01: Welcome To The Tog Republic

Welcome! I'm so excited you are here today. It has been an honored to help photographers with their marketing needs and to make things even easier for you, today we are launching our podcast!

Episode 1 :: Welcome to The Tog Republic. Listen to this chat on iTunes. Look for The Tog Republic

My goal is to share weekly with you some tips and marketing strategies that you can implement on your business. I will be also inviting industry leaders to share their knowledge and experiences with all of us.

I'm super excited about the road ahead, and I'm looking forward to see you in our private group where the marketing conversation continues. 

Episode 1 :: Welcome to The Tog Republic. Listen to this chat on itunes. Look for The Tog Republic

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