Pinterest Tips For Your Photography Business

I LOVE Pinterest and  I am not the only one. Pinterest has over 100 million active users, and that is a large amount of people that can see, pin and contact you for your services. 

But, if your Pinterest account is all over, you could be sending the wrong message to your viewers, and that is something that as a business we need to avoid. 

pinterest tips for  your photography business

Our message MUST be very clear all across social media! Even in Pinterest, so forget about pinning recipes and DIY projects and start treating your Pinterest account as an extension of your website.

pinterest-for-business

People are using Pinterest as a search platform, and you have the opportunity to reach out to people that are looking for your services.

If you are pinning all kinds of projects that are not related to your business, you are missing out on the opportunity to gain new clients. 

So, let's clean out our Pinterest accounts, and create a space for future clients to admire our work and get inspired by it. 

If you are using Pinterest for your business, I recommend that you convert your current account into a business profile. You can do that by following this link

If you don't want to start from zero, or get rid of all the recipes, home improvement projects and pictures of puppies don't worry, You can HIDE all those boards! 

The great thing is that you don't have to spend hours doing this. Pinterest has made it really easy to hide boards. So go ahead and hide all your recipes, decor and DYI project boards, and start showcasing your photography. 

Here is how you can hide your non business related boards: (Follow the pink arrow)

pinterest-for-business
pinterest-for-business

After you hide your no-business related boards, it's time to create new boards for all the types of photography that you do. The description on the boards must be  very clear, for example "Weddings By (The Name of your Studio), and  all the photos must have a description on them with key words, and  relevant hashtags. 

You want to make sure that your images are searchable and relevant to specific niches. You can do all that, by adding some ALT text to your images. 

There you have it! If You want your Pinterest account to be an extension of your website so people can find your gorgeous images quick and easy, convert your account to a business profile and create boards that represent your work. 

Use the comments below to ask any questions you might have! Or you can always join our amazing Facebook group where the conversations about marketing your business are happening! 

REMEMBER

THINK. PLAN. IMPLEMENT


 

 

The Art of In Person Sales

I almost fainted when she handed me a check for $950 dollars after our IN PERSON SALES CONSULTATION. I didn't want to show her my excitement, you know I wanted to keep it professional as if this transaction was the norm in my business.

The reality was that this was my very first time meeting with a client in person for a sale. In the past I have sent them an online gallery and my sales were about $250. To be quite honest I never thought it could be better than that. "Who is going to spend all that money on photos?" I thought. 

But thanks to my online cart calling it quits right before my eyes, and an eager client ready to see her images I was pushed into the unknown - and oh so scary- IN PERSON SALES! 

After that first sales consultation I was pumped! I had discovered a whole new asset in my business and I was ready to make the changes my studio needed. 

So I created a system, one that I have been using since 2011 and it has never failed! My system is all about  how I can serve my clients better, and how can I enhance their experience so they can trust me.

Because trust, translates into money! Yep I said that. If clients trust you, if they know you have the best interest for them, they will gladly hand you their credit card and pay for your services and products. And that is the core of THE ART OF IN PERSON SALES, an experience where clients know that you have their best interest at heart.

So if you want to stop making small sales, and want to take your business to the next level then this class might be just what you need. 

THE ART OF IN PERSON SALES It is a class that you can take anytime, anywhere (you just need to have a wifi connection). 

The Art of in person sales. A tool for photographers

The class has several modules, each one explaining a different step in the process, so you can listen at your own pace. There will also be some variations so you can apply the system with different equipment and even for your out of town clientele. 

In addition to that we will have our own private community! Where you can get the support and encouragement you need to succeed. 

Take a look at the introduction video and see if this class is right for you! 


WORD ON THE STREET

"Carolina's class showed me that hosting an IPS session it's so much easier than I thought it would be, I loved it! Her system is easy to implement and doesn't feel at all like the photographer is putting pressure on the client. It's an honest system so I don't feel worried that clients will compare me to a used car salesman just looking for the sale. Ha!" - Carly Mynear carlymynearphotography.com


Use the comments below to ask any questions you might have! Or you can always join our amazing Facebook group where the conversations about marketing your business are happening! 

REMEMBER

THINK. PLAN. IMPLEMENT


 

 

Are you doing everything in your power to be successful?

Before we get into today's blog post I want you to watch this video:

(Also the Summer Olympic Games start tomorrow and I can't wait!)

If you are not PUMPED by this video, go ahead and watch it again, and again, and again until the message gets embedded into your brain.


"It's what you do in the dark that puts you in the light"


Good stuff. Makes you think, right? How many times have you thought that this business of photography was going to be an easy business? Be honest, I'm not judging.

Are you doing everything on your power to be successful?

Many people get into photography because it seems so easy. "If Lucy can do it, I surely can! I only need a big camera" and although that statement could be true, what you need to know is that success doesn't happen overnight. - and  you need more than a big camera to achieve it, sorry. 

First thing first:

Define success for yourself. What we find successful is going to be different for each of us, so it is important to understand that this is a personal journey.

Once you have your definition of success what are you doing to get there? Are you putting in the work? or are you having a pity party about the industry being oversaturated and all the cheap photographers out there...

Olympic medals are not won just by attending the Olympic games. They are won by years of practicing, BY WORKING DAILY TOWARDS YOUR GOAL!  


Did you see all the things Michael Phelps had to go thorough during training? Well the same goes for you! You need to train as a photographer and business person before you can be successful. 

What are you doing today to improve your business? Here are some ideas:

  • Photographing under new conditions to grow as an artist and to explore new technics
  • Mastering Photoshop & Lightroom 
  • Networking 
  • Learning SEO
  • Creating social accounts for your business
  • Blogging 
  • Learning how to pose people
  • Reading marketing books

That doesn't sounds like much fun, does it? But guess what, you need all those skills and knowledge to create a successful brand ( Plus some more)

There is no time like now to get started!  Practice, learn new things, stay curious, and remember...

"It's what you do in the dark that puts you in the light" 


Use the comments below to keep me posted on  your successes so we can cheer together, and share with me your struggles, I want to help you along the way!

REMEMBER

THINK. PLAN. IMPLEMENT